Smarties X Global - Jury | MMA Global

Smarties X Global - Jury

Smarties X Global Jury + Screening Council

As the only modern marketing global awards program, The Smarties™ strives to find the best campaigns from every corner of the globe. The coveted Smarties™ is judged by an independent global panel of senior brand marketers and advertising agency executives who ensure The Smarties™ recognize the commitment and accomplishments of the world’s leading companies and individuals in the modern marketing industry.


  • Jury President, Day 1

    PepsiCo Digital Excellence & Consumer Loyalty Director | MMA Türkiye Chair
    MMA

    Jury, Day 1

    General Manager / Head of Brand
    PT Gudang Garam Tbk Indonesia
    CEO
    Neohub Turkey
    Digital Sales and Marketing Group Head
    Allianz Turkey
    Senior Director, Global Creative Effectiveness
    Kellanova USA
    MMA India Board Member; President, Head - Propositions & Chief Marketing Officer
    Kotak Mahindra Bank India
    Head of International Media
    Deutsche Telekom AG Germany
    Director of Brand and Communication
    HungerStation KSA
    President - Packaged Beverages, India & South Asia
    Tata Consumer Products Limited
    Global Strategy Office
    H&M | Marketing Communications, New Business Development, Sweden
    Senior VP Global Marketing International Operations
    Schneider Electric Singapore
    Chief Marketing Officer
    Federal Bank India
    Head of CMS
    Nestlé Vietnam Ltd

    Jury President, Day 2

    Group Chief Marketing Officer
    Fidelity International Singapore

    Jury, Day 2

    Chief Customer Officer
    Income Insurance APAC
    Director of Brand Management
    Yapı Kredi Turkey
    Global Head - Media and Content
    Bayer Consumer Health Switzerland
    Managing Director, Wealth Management Marketing
    Morgan Stanley USA
    Senior Director Marketing and Integration Office
    Kimberly Clark Indonesia
    Chief Marketing Officer
    Property Finder UAE
    Global Media Director
    Saudi Tourism Authority Saudi Arabia
    Director, Customer Strategic Experience & MarComms
    Migros Turkey
    Chief Marketing Officer
    Tata Motors

    Jury President, Day 3

    Integrated Marketing Director
    Nestlé Brasil

    Jury, Day 3

    Marketing Director
    BAT Indonesia
    Senior Director, Digital Marketing
    Ally Financial USA
    CMO
    OUTsurance South Africa
    SVP, Strategy
    OSN UAE
    MMA India Board Member; Chief Marketing Officer McDonald’s India (West & South)
    McDonald’s India
    AVP Media
    L’Oréal USA
    Executive Marketing Director
    Arcelik Pazarlama A.S.Turkey
    Divisional Marketing Director - Wellness
    Alshaya UAE
    International Senior Marketing Manager (MENA)
    Şölen Turkey

    Jury President, Day 4

    Global CMO & SVP Shell Mobility, and Chairman
    Shell Brands International

    Jury, Day 4

    Senior Category Head, Parle Products
    Parle Products Pvt. Ltd
    Marketing Director
    Kimberly-Clark
    SVP Digital Adjacencies and Devices
    Eand UAE
    M&A and New Ventures
    Premier Foods UK
    Senior Director
    Procter & Gamble APAC
    VP, Enterprise Integrated Marketing, Digital
    Travelers Insurance
    Global Transaction Services, Go-to-Market Director
    Bank of America UK

    Jury Observer

    AMEA Head of Research and CS
    MetrixLab
    Global Consultant
    MetrixLab
    Regional Managing Director, South-East Asia
    MetrixLab
    Global Consultant
    MetrixLab

    Screening Council

    Ecommerce Manager
    Mindshare
    Sr. Director, Creative
    Abbott
    Director
    Mercomz Private Limited
    General Manager
    Publicis Media Vietnam
    Head of Country Marketing
    Grab Vietnam
    Senior Growth Marketing Manager
    Spotify
    Vice President
    JioAds
    Director, Brand & Marketing
    The Good Glamm Group
    Director, Brand And App Marketing
    MakeMyTrip
    Creative Group Technology Lead
    Accenture Song
    Author and Leadership Development Expert
    HubSpot
    Global Chief Marketing Officer
    Assembly
    Reshift Media
    CEO and Co-Founder
    Chief Growth Officer
    Omnicom Media Group India
    Team Lead, Quality Assurance
    Digital Turbine
    Director of Product Marketing, Meta Horizon
    Meta
    Group Media Director
    TRG
    Founder & CEO
    Xapads
    Senior Marketing Manager
    Chợ Tốt
    Entrepreneur
    Value Chiefs
    Executive Director, Marketing & Communications
    Hearts & Science
    Americas Marketing Leader, Retail & Consumer Goods
    Microsoft
    Founder & Partner
    Kompüter
    Founder & CEO
    Streamz.ai
    General Manager, Strategy
    Lodestar UM - IPG MediaBrands
    Director Marketing and Creative Operations
    Trax
    Senior Manager
    GroupM
    Vice President, Strategy
    Moburst
    Chief Growth Officer
    mediasmart
    Regional Business Director and General Manager, Indonesia
    TenMax Adtech Lab Co., Ltd
    Senior Director, Investments
    Mindshare India
    Director - Digital
    Mindshare India
    MKT Creative Director
    Gameloft for Brands
    Deputy Managing Director
    EssenceMediacom
    Creative Director
    The Social Boutique - Marketing Agency
    Country Head
    IAS Vietnam
    Senior Media Planner
    Mindshare
    Chief Financial Officer
    BEKEM Infra Projects Pvt Ltd, India
    Partner, Digital Strategy
    Mindshare
    APAC Marketing Manager
    Digital Turbine
    Harvard Business Review Advisory Council /Vice Dean
    Ton Duc Thang University
    Executive Vice President and Head of Quantitative Research Division
    Hansa Research Group
    Head of Marketing (Global)
    CSM Technologies
    Co-Founder and Brand Strategist
    TMA Global
    Data Science Manager
    Meta
    Chief Executive Officer
    Havas Group Indonesia
    Digital Marketing Head
    Harman India (Lifestyle Consumer Audio)
    Senior Vice President, APAC
    Affinity Global Inc.
    CEO, GroupM South East Asia & Pakistan
    GroupM
    Partner, Client Leadership
    Mindshare
    Vice President & Head of the BFSI Industry Vertical
    Performics India
    Sr. Business Director
    EssenceMediacom
    Managing Partner
    EssenceMediacom India
    Co-founder and CEO
    Rogerwilco
    Senior Manager, Integrated Marketing Communications
    Suntory PepsiCo Vietnam Beverages
    Co-Founder, Director
    Monk Consulting
    Head of Markets, Vietnam and Cambodia
    KPMG
    Expert of Customer Experience Management
    Techcombank
    Chief Marketing Officer
    Nestlé Waters Vietnam
    Associate Dean
    Ton Duc Thang University
    Agency Development Director DACH & CEE
    Integral Ad Science
    Group Chief Marketing Officer
    VerSe Innovation (Dailyhunt & Josh)
    Marketing Strategist
    The Social Boutique - Marketing Agency
    VP, Client Strategy & Marketing
    PadSquad
    Senior Advisor
    SATU Collaborato
    Founder / Ajans Başkanı
    Reklamania Creative
    Creative Strategy Lead
    Digital Turbine
  • Jury

    Chief Customer Officer
    Income Insurance APAC
    Category Director Nutrition & Juices EME
    The Coca-Cola Company
    Marketing Director
    Kraft Heinz
    Senior Director, Digital Marketing
    Ally Bank
    Directora de Estrategia Latam
    Kenvue
    Vice President – Analytics & Insights, Asia Pacific Middle East, India, Africa
    Procter & Gamble
    Senior Director, Global Creative Effectiveness
    Kellanova
    Marketing Director, Digital eCommerce
    Estée Lauder Companies
    Marketing Director
    99
    SVP Digital Adjacencies and Devices
    Eand UAE
    Chief Marketing Officer
    EINSTEIN
    Managing Director, Wealth Management Marketing
    Morgan Stanley USA
    Global Director - Digital Excellence
    Ferrero
    Chief Marketing Officer
    Property Finder UAE
    Marketing Director
    Mastercard México
    Ex-Chief Marketing Officer
    ECO Group
    Global Marketing Head
    Birlasoft
    Chief Commercial Officer Home & Personal Care
    PT. Kino Indonesia Tbk
    Marketing Director, UKI
    Bayer
    Marketing Head
    The Coca-Cola Company
    Senior Director
    Procter & Gamble APAC
    Chief Growth Officer
    Mesh.trade
    Chief Marketing Officer
    Federal Bank India
    Marketing Director
    Nomad
    MMA India Board Member; Chief Marketing Officer McDonald’s India (West & South)
    McDonald’s India
    Global Marketing Director Decorative Paints
    AkzoNobel
    Head: Brand, Marketing & Comms, Customer Experience and Corporate Citizenry
    Insurance and Asset Management Standard Bank Group
    AVP Media
    L’Oréal USA
    Global Transaction Services, Go-to-Market Director
    Bank of America
    Head of Integrated Digital Marketing, Media & Commerce Hub Personal Care and Head of Media
    Unilever Indonesia
    CMO
    Softbank
    Regional Head of Media, Precision Marketing & Content Excellence LATAM
    Kenvue

    Screening Council

    Country Digital & Ecommerce Lead
    Bayer Indonesia
    Founder & CEO
    Grivy
    Chief Strategy Officer
    dentsu Indonesia
    Managing Director
    Publicis Groupe
    Global Head of Moving Walls
    Moving Walls
    Vice President - dentsu communications
    dentsu
    Chief Digital Marketing Officer
    Masan Group
    Chief Investment & Strategy Officer
    ArabyAds
    Category Director Nutrition & Juices EME
    The Coca-Cola Company
    Marketing Consultant
    Axiata
    Managing Director
    RSVP
    Vice President of Marketing
    Siprocal
    Industry Lead Consumer Products Goods DACH
    Pinterest
    Head of Marketing
    Digital Turbine
    Board Advisor, Investor, and Non-Executive Director
    Tumblewood Ventures
    Executive Director of Operations and Media
    Ampfy
    Chief Operating Officer
    Xapads Media
    Marketing Manager
    JCDecaux
    Chief Marketing Officer
    Shisham Digital
    Founder
    ANGTIZ Marketing Network
    Worldwide Head of Integration
    Mindshare
    Founder & CEO
    ReBid
    SVP Digital Adjacencies and Devices
    Eand UAE
    Head of Retail & Performance Advertising, Germany
    Pinterest
    CSO
    AlmapBBDO
    VP, Client Services
    Whalar Brand Partnerships
    Country General Manager
    L'Oréal Türkiye
    Media and Performance, EVP
    Leo Burnett
    Co Founder & CEO
    SoCheers
    Founder & Creative Chief
    S10 – Design & Thinking
    Executive Vice President, Director
    Starcom
    Managing Director
    Polar London
    ECD
    Druid Creative Gaming
    Vice President
    Zumera
    Independent Producer - Consultant
    Founder & CEO
    Streamz.ai
    Marketing Director and Media Lead
    Bayer Consumer Health Germany/Austria
    Head of Marketing DACH
    TrustPilot
    Media Director
    Almap BBDO
    CPO
    Hands Digital
    CEO
    Dentsu Creative
    Independent Consultant, Trainer, Conference Host
    Head of Strategy
    Ogilvy Consulting
    Director, Global Marketing Strategy
    Electronic Arts (EA)
    Independent Marketing Strategy Consultant
    Brand & Agency Director
    Anzu Virtual Reality Ltd.
    Head of Marketing, APAC
    Blis
    Managing Director
    CBA Design Asia & Greater China
    Director Consulting Media
    Pilot
    CSO
    Ideal H+K
    PepsiCo Digital Excellence & Consumer Loyalty Director | MMA Türkiye Chair
    MMA
    Executive Marketing Manager
    Nestlé
    Creative Director
    The Social Boutique - Marketing Agency
    Head of Business
    DRUID Creative
    Creative Director
    Ogilvy Advertisisng
    Managing Partner
    Deeper
    Head of Digital
    Staysure
    CSO
    Druid Creative Gaming
    Managing Partner and Co-founder
    GMD
    Regional Director
    Mediasmart
    Marketing Director
    American Express
    Harvard Business Review Advisory Council /Vice Dean
    Ton Duc Thang University
    Business Head, Strategic Partnerships Director - APAC
    Germane Media
    Marketing Director
    MoEngage Inc
    General Manager Brazil
    Logan
    LATAM Head of Digital Growth DIRECTV / SKY / DGO
    VRIO
    Communication and Media Manager
    Accor
    Head of Marketing
    CSM Tech
    Co-Partner & Head Media
    One Station Media
    Co-Founder and Brand Strategist
    TMA Global
    Co-Founder & Chief Creative Officer
    Grounded.world
    Professor for Marketing, Media and Digital Business
    Stuttgart Media University
    CEO, Mindshare Group
    Groupm WPP Marketing
    COO
    ITC LImited
    Managing Partner
    Marketing Tech Lab
    Deputy Country Manager
    Kantar Media
    Senior Manager, Integrated Marketing Communications
    Suntory PepsiCo Vietnam Beverages
    Digital Platforms Senior Manager – Eurasia & Middle East
    Coca Cola
    General Manager
    Publicis Media
    Marketing Strategist
    The Social Boutique - Marketing Agency
    Professor
    HdM Stuttgart
    Senior Marketing Manager
    Chợ Tốt ( Carousell)
    Founder / Ajans Başkanı
    Reklamania Creative
    Chief Strategy Officer (CSO)
    Punch BBDO
  • Jury Co-Chairs

    Chief Client Officer
    Mindshare
    SVP, Global Enterprise and Brand Marketing
    Hilton Worldwide

    Jury

    Vice President of Digital Capabilities and Platform Migration
    Barclays US
    Supervisor, Print and Digital Content
    AAA Club Alliance Inc.
    North East Creative Lead, Razorfish and Chief Creative Officer, Rokkan
    Razorfish / Rokkan
    Associate Media Director
    Kroger
    Executive Director of Marketing, Media & Acquisition
    E*TRADE
    EVP, Global Account Director
    Grey Worldwide
    Sr. Director, Global Marketing
    VISA
    CMO
    Great Southern Wood Preserving, Inc.
    Executive Producer
    Revolution Digital
    Director, Global Brand Marketing Strategy
    McDonald's Corporation
    Former Chief Digital Officer
    Planet Fitness Inc.
    VP, Mahogany Brand
    Hallmark
    EVP, Global Business Director - Cadillac & Innovation
    Carat - a Dentsu Company
    VP Global Marketing
    Peloton
    SVP / Chief Digital Officer
    RPA
    Global Head of Performance Marketing & Media
    Bloomberg
    VP, Digital Experience & Marketing
    United Parcel Service (UPS)
    Vice President, Global Media & Marketing Services
    Campbell Soup Co.
    SVP, US Managing Director
    UM Studios
    Co-Founder & Chief Creative Officer
    Grounded.world
    Group Creative Director
    Huge
    VP, Global Digital & Social Marketing
    Mastercard

    Pre-Screening Council

    Lisa Abousaleh, VP, Customer Success – Neutronian
    Isabela Albero, Global Planning Director | Team Nike – Mindshare World - Portland
    Begum Aras Yoldas, Head of Digital & Insight  – Wavemaker
    Mai Ashour, Associate Media Director – Magna Global
    Janice Barbosa, Sr. Marketing Media Manager – T-Mobile USA
    Etan Bednarsh, Senior Manager, Twitter Next – Twitter
    Melanie Berger, SVP – AdTheorent, Inc
    Kareem Bishara, VP, Partner, Strategy – Universal McCann Worldwide
    Cathy Brough, Sr. Dir. Marketing Strategy – PadSquad
    Eugene Buono, Head of Creative, Creative Works team – Google
    Ricardo Caetano, Head of EMEA, Partnership Studio – Twitch
    Brenda Chung, SVP, Client Partner – Grey Singapore
    Duncan Collins, Digital Strategist – Mindshare
    Tarun Dhawan , Managing Director – Moblaze
    Elizabeth Eynnemer, Director of Marketing and Communications – Emodo
    Gerard Fadel, Marketing & Digital Customer Acquisition Manager - Middle East – Western Union
    Antonio Fagoso, Global Creative Lead, Global Creative Lab – ByteDance Inc. (TikTok)
    Stephanie Fleischman, Manager, Ads Marketing – Waze
    Shareena Fontaine, Marketing Manager – Sam4Mobile
    Lisa Fulks, Digital Marketing Director – Ally Bank
    Kartika Guerrero, Digital & Media Director - SEA – Fonterra
    Jonny Hamilton, Head of Creative – Lightbox OOH Video Network
    Billie Hirsh, Director, Brand Strategy & Product Marketing – Kargo
    Rachel Horlick, Design, Global Creative Lab – ByteDance Inc. (TikTok)
    Brian Hull, Global Creative Labs – IBM Watson Advertising and Weather
    Taha Ilbak, Strategist – People Initative
    Catherine Johns, Global Creative Strategist, Copywriter – ByteDance Inc. (TikTok)
    Erin Joyce, Creative Strategy Lead, Americas – Twitch
    Basak Kabasabanoglu, Managing Partner – Carat Turkey
    Ekaterina  Kazakova , Strategic Director – Poster One
    Corey Kulis, VP Marketing – Verve Group
    Marcia Lesser, VP, Head of RYOT Studio – Verizon Media

    Chris Lu, Regional Head, Communications and Marketing – AnyMind Group Pte Ltd
    Victor Lu, Brand Partnership Studio Lead, Americas – Twitch
    Vivek Mohan, Divisional Vice-President, Corporate Global Marketing – Abbott
    Kitty Mok, Designer, Global Creative Lab – ByteDance Inc. (TikTok)
    Noelia Moya, Brand Director – PHD Media
    Soumya Ranjan Panda, Partner, Digital Strategy – Mindshare Worldwide
    Veronica Parker-Hahn, Global Creative Council Director – Facebook
    Brian Parvizshahi, Corporate Communications Manager – Zynga
    Daniel Perez, Vice President, Marketing – InMarket
    Eric Poritzky, Global Client Partner – Ebiquity
    Frank Privete, Senior Lead, Global Marketing – Western Union
    Triveni Rajagopal, Global Digital Director, Skin Cleansing & Oral Care – Unilever
    Graeme Read, Chief Strategy Officer – Hello Health Group
    Robert N. Redmond, Design Principal, Head of AI Ad Product Design – IBM Watson Advertising and Weather
    Allison Ritt-Devlin, Sr Director, Direct Marketing – Discover Financial Services
    Mary Rodgers, Director of Marketing Communications – Cusinart
    Luisa Salazar, Director of Trading & Offer Development at ampm – BP West Coast
    David Spencer, Asst. Manager, Emerging Media and Programmatic – General Motors Corp
    Duygu  Suleymanoglu, Marketing Director – DIMES
    Jenna Thompson, Digital Retail Marketing Manager – Ford Motor Co
    Paul Tuscano, VP, Mobile & On-site Digital Products – Marriott International
    Joseph Urbelis, Partner, Audience Engine – Universal McCann Worldwide
    Stephanie  Vandenberg, SVP Revenue – Verve Group
    Liam Winston, Managing Partner – Mobile Now
    Jack Woodcock, Creative Strategy, EMEA Lead – Twitch
    Julia Yastrebova, CEO – Poster One
    Heawon Yoo, SVP Marketing – Lightbox OOH Video Network
    Burak Yurtbak, m/SIX Performance Marketing Director – GroupM
    Angela Zavradinos, Media Operations – General Motors Corp

  • Jury President

    Vice President of Digital Capabilities and Platform Migration
    Barclays US

    Jury

    Global Creative Leader
    Western Union
    Senior Digital Media Planner/Buyer
    Universal Parks & Resorts
    SVP, Digital Marketing
    MasterCard
    Senior Director of Marketing
    E*TRADE
    VP Channel Marketing
    Discover Financial Services
    Sr. Director of Customer Acquisition & Social Media
    Choice Hotels
    Former Chief Digital Officer
    Planet Fitness Inc.
    Digital Marketing Leader, Strategy, MarTech
    Choice Hotels
    Global Marketing Director
    Uber
    Senior Director, North America Glade Marketing
    SC Johnson
    SVP / Chief Digital Officer
    RPA
    Chief Creative Officer
    Huge Inc.
    VP, Digital Experience & Marketing
    United Parcel Service (UPS)
    Former Sr. Manager, Digital Marketing
    Molson Coors
    Director of Marketing Communications
    Cuisinart
    Performance Marketing Manager
    GSK
    Co-Founder & Chief Creative Officer
    Grounded.world
    Manager, Digital Marketing
    Crayola
    Enterprise Chief Marketing Officer
    American Family Insurance
    VP, Media
    Walmart
    VP Marketing
    ThirdLove

    Pre-Screening Council

    Michael Abbott, Director, Global Marketing Strategy and Brand Management – Western Union
    Matt Baker, Vice President, Head of Digital, Americas – Western Union
    Melanie Berger, VP, Corporate Communications – Adtheorent
    Teresa Brunetti-Lihach, VP, Global Consumer Loyalty Platform Management – Citigroup
    Nicole Bumbaugh, Manager, Digital Content – AAA Club Alliance Inc.
    Charlie Cardona, N. American Dentsu business for LMS. – LinkedIn
    Adrian Carlyle, Director Global Business Intelligence – Western Union
    Sherri Chambers, Global Head of Brand Strategy – ByteDance
    Avik Chatterjee, Head of Marketing - Marico South East Asia – Marico
    Karen Chu, Sales Design Lead – Twitch TV
    Duncan Collins, Digital Strategist – Mindshare
    Christy Cooper, Global Director, Industry Relationships – Facebook
    Stephanie Cox, VP, Sales & Marketing – Lumavate
    Rachel Daly Helfman, U.S. Creative Strategy Manager – Snap
    Kasey Leigh Davies, Marketing Manager – Zeotap
    Matthew Doherty, Vice President, East – Teads

    Lauren Douglass, SVP, Global Marketing – Channel Factory
    Lisa Fulks, Digital Marketing – Ally Financial
    Seth Goldberg, VP of Brand Strategy. – Smile Direct Club
    Jonny Hamilton, SVP, Creative & Content – Lightbox OOH Video Network
    Kevin Howard, Senior Director, Digital Marketing – Ally Financial
    Diane Hulquist, SVP, Head of Media and CRM Channels – Wells Fargo
    Saloni Janveja, Executive Director - Marketing, Social Media & Marketing Innovation – Ally Financial
    Brien Jones-Lantzy, Head of Carrier Relations North America – Infobip
    Christine Kapp, Senior Digital Marketing Manager – Cuisinart Division | Conair Corporation
    Chandra S Kholia, CTO / Co-Founder – Chalk Digital
    Amy X Labroo, Head of Digital and Creative – GlaxoSmithKline
    Divya Lakhati, Marketing Director – Match Media Group
    Michael McNulty, Senior E-Commerce Marketing Manager – Cuisinart Division | Conair Corporation
    Soumya Ranjan Panda, Digital Director – Mindshare
    Renata Policicio, Vice President, Research, Global Markets – ESPN

    Atishi Pradhan, Global Planning Dirctor, Unilever + Planning Lead, Team PO1 – Wunderman Thompson
    Mariona Prat Vila, Director of Global Marketing – Zeotap
    Ariele Rosch, Lead, Creative Shop – North America – Facebook
    Avnett Kaur Sandhu, Head of Digital Growth - Canada, Latin America & the Caribbean – Western Union
    Vicki Shapiro, VP Marketing – Match Media Group
    Alex Sladen, Marketing Director – Western Union
    Scott Smith, Director, Solutions and Strategic Partnerships – Mobivity Holdings Corp.
    Jenna Thompson, Digital Retail Marketing Manager | Technology & Personalization – Ford Motor Company
    Steve Wittman, VP, E-Commerce – Hertz
    Andy Yaguda, Agency Lead, N. American Publicis Business for LinkedIn Marketing Solutions. – LinkedIn
    Heawon Yoo, SVP Marketing – Lightbox OOH Video Network
    Ben Young, Manager, Brand & Content – AAA Club Alliance Inc.
    Josh Young, SVP, Global Partnerships – CitiGroup

Important Info

Smarties Winners