20+ years of experience in digital fields across agency, banking, airlines and FMCG sectors.Highly skilled in digital marketing, e-commerce, digital transformation, digital strategy,cross-functional project & change management.Graduated from Marmara University,Department of Economics in 2000. Worked in different roles in the digital field for 4 years in agencies, 7 years at Finansbank and 6 years at Pegasus Airlines, establishing digital functions and leading many digitaltransformation projects. Since Aug 2017, working as the Senior Head of Digital, responsiblefor Digital Marketing Transformation, Digital Products, and e-Commerce Capability functionsat PepsiCo Turkey, as well as being one of the global digital ambassadors in PepsiCo. Achieved many local & international awards in digital field. Lecturer in digital marketing programs. Certificated "change management leader". Start-up mentor. Married with one child.