Webinars | MMA Global

Webinars

Wednesday, October 18, 2023 - 11:00am to 12:00pm EDT

Please join us for an exciting and informative discussion with influential marketing leaders as we discuss what it takes to make data ready for an AI-driven future and how to unlock growth together with media partners and agencies. Data is an indispensable asset, but it takes the right advice to unlock its value and full potential.
Region: 
Speakers: 
SVP, Chief Growth Officer
Kellogg Company
Senior Vice President, Audience Modeling and Data Science
Disney
Partner, Marketing Practice Leader
EY
SVP – Head of Industry Research
MMA

Wednesday, November 1, 2023 - 11:00am to 12:00pm EDT

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 
Speakers: 
Chief Marketing & Communications Officer
MSCI Inc.

Wednesday, November 8, 2023 - 11:00am to 12:00pm EST

How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.
Region: 
In Partnership With

Wednesday, November 15, 2023 - 11:00am to 12:00pm EST

Learn how the MMA’s groundbreaking Consortium for AI Personalization (CAP) study is demonstrating ways that AI-optimized creative personalization, using only limited data, can deliver radical gains in advertising efficiency over rules-based dynamic creative optimization. We will explore how we can scale these learnings and next steps in our research as we apply similar techniques with additional data, including identity.
Region: 
Speakers: 
Marketing Evolution Founder and
MMA Subject Matter Expert
CAP Partner:

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.
Region: 
In Partnership With

Wednesday, December 13, 2023 - 11:00am to 12:00pm EST

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.
Region: 
Speakers: 
Chief Marketing Officer
Hyundai Motor America
VP Media
Discover

Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 
Speakers: 
Chief Marketing Officer
Heineken USA
Chief Marketing and Public Relations Officer
Ally Financial

Wednesday, January 24, 2024 - 11:00am to 12:00pm EST

Gaining alignment on marketing attribution methodologies is a persistent challenge for marketers. Is AI the answer?
Region: 
In Partnership With

Wednesday, February 7, 2024 - 11:00am to 12:00pm EST

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.

Wednesday, February 21, 2024 - 11:00am to 12:00pm EST

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Region: 
Speakers: 
SVP – Head of Industry Research
MMA
MMA MTA Expert & President
Rubinson Partners, Inc.

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