MMA Free Webinar Series

With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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Merkle Merkury - Identity Product Overview

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Thursday, July 1, 2021 - 11:00am to 12:00pm EDT

Speakers:

John Lee

Corporate Chief Strategy Officer

Merkle

Product Review By:

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Creative matters: How to build brands

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Thursday, July 15, 2021 - 11:00am to 12:00pm CEST

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The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit

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Tuesday, July 20, 2021 - 11:15am to 11:55am EDT

Speakers:

Dr. Felipe Thomaz

Associate Professor Of Marketing

University of Oxford

Dr. Koen Pauwels

Distinguished Professor of Marketing and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative

Northeastern University, Boston

Dr. Christine Moorman

T. Austin Finch, Sr. Professor of Business Administration

The Fuqua School of Business, Duke University

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Google's Federated Learning of Cohorts (FLoC) - Identity Product Overview Interest-based ads without identifiers

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Friday, July 30, 2021 - 11:00am to 12:00pm EDT

Speakers:

Chetna Bindra

Group Product Manager, User Trust and Privacy

Google

Product Review By:

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IAB Tech Lab: Unified ID 2.0 & Other Addressability Solutions

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Friday, August 13, 2021 - 11:00am to 12:00pm EDT

Speakers:

Dennis Buchheim

CEO

IAB Tech Lab

Product Review By:

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Professor Byron Sharp & Joel Rubinson: Framework: Reach vs. Outcomes Based Marketing

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Thursday, September 2, 2021 - 2:00pm to 3:00pm EDT

Speakers:

Steve Axe

CMO

Nomad Foods: The owner of Birds Eye, Findus, iglo, Aunt Bessie’s and Goodfella’s

Sarah Mansfield

VP Global Media

Unilever

ID5 Universal ID – Identity Product Overview

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Friday, September 10, 2021 - 11:00am to 12:00pm EDT

Speakers:

Mathieu Roche

Co-founder & CEO

ID5

Product Review By:

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BritePool - Identity Product Overview

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Friday, October 1, 2021 - 11:00am to 12:00pm EDT

Speakers:

David J. Moore

CEO

BritePool

Product Review By:

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As summary, review and discussion on all 6 growth frameworks

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Thursday, October 7, 2021 - 2:00pm to 3:00pm EDT

Reach vs. Targeting - a contradiction or symbiosis

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Thursday, October 14, 2021 - 11:00am to 12:00pm CEST

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Place is the key growth driver of the 4 P’s in the digital world

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Thursday, November 18, 2021 - 11:00am to 12:00pm CET

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