MMA Free Webinar Series

With subject matter ranging from Location, Native, Programmatic to App Engagement and industry trends, the MMA Webinar series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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Marketing Growth Framework Debate Session 1: Debate Among Leading Analytics on the Application of Each Growth Framework

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Wednesday, February 17, 2021 - 11:00am to 12:00pm EST

Speakers:

Bill Cramblit

Sr. Manager, Marketing Analytics and Optimization

Molson Coors

Charlie Maas

Chief Marketing Officer

RumChata

Lisa Wellington

Former Director of Data Science & Analytics

Coca-Cola

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2021 State of Mobile for Marketers - Back by popular demand!

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Thursday, February 25, 2021 - 2:00pm to 2:45pm EST

Speakers:

Amir Ghodrati

Director, Market Insights

App Annie

Webinar Partner:

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Compliance Safety is the New Brand Safety

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Thursday, March 4, 2021 - 2:00pm to 2:45pm EST

Speakers:

Timur Yarnall

CEO and Co-founder

Neutronian

Tricia Gabberty

Vice President of Marketing

Equifax

Erica DeLorenzo

SVP, Membership & Business Operations

MMA Global

Marc Ginsberg

Vice President of Marketing at American Express

American Express

Webinar Sponsor:

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Outcome-Based Marketing 2.0 (OBM2): How to Achieve Profitable Growth by Targeting Consumers in the Movable Middle

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Tuesday, March 9, 2021 - 11:00am to 11:45pm EST

Speakers:

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Marc Vermut

Vice President, Marketing Solutions

Neustar

Vassilis Bakopoulos

SVP – Head of Insights & Research

MMA Global

Neil Morley

VP of Data Science

Neustar

Webinar Partner:

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Marketing Growth Framework Debate Session 2: Debate Among Leading Brand Marketers on the Pros, Cons, and Considerations of Each Growth Framework

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Wednesday, March 31, 2021 - 11:00am to 12:00pm EDT

Speakers:

Kay Vizon

Media Director

Kroger

Jason Chebib

VP, Consumer Planning

Diageo

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EMEA Webinar Series: "There is no New Normal": Gaining Share: How Advertising Drives Growth in our New Normal

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Tuesday, April 20, 2021 - 12:30pm to 1:30pm BST

Speakers:

Chris Babayode

Managing Director, EMEA

MMA

Speakers to be announced

Webinar Sponsor:

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The Great Debates: Thought Leader Live Debate

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Wednesday, April 28, 2021 - 4:00pm to 5:00pm EDT

Speakers:

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Leslie Wood

Chief Research Officer

NCSolutions

Professor Byron Sharp

Ehrenberg-Bass Institute, Author of How Brands Grow: What Marketers Don’t Know

University of South Australia

Dr. Peter Fader

Author of Customer Centricity: Focus on the Right Customers for Strategic Advantage

Wharton School of the University of Pennsylvania

Dr. Dominique Hanssens

Author of Long-Term Impact of Marketing: A Compendium

UCLA Anderson Graduate School of Management

Jared Schrieber

Founder

InfoScout, Now Numerator

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The Great Debates: CMO Debate Panel: Part of MATT Unplugged

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Wednesday, May 19, 2021 - 11:00am to 11:45am EDT

Speakers:

Jim Stengel

President and Chief Executive Officer

The Jim Stengel Company, LLC

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