MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

Wednesday, December 3, 2025 - 12:00pm to 1:00pm EST

Attribution

The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. This session breaks down the strengths and weaknesses of today’s leading methods, explores whether AI introduces clarity or confusion, and tackles the biggest question of all: do we really believe the numbers? Join us to cut through the noise and learn how to instill confidence in your measurement approach with stakeholders across the business.

Region:

Global

Speakers:

Nancy Smith

President & CEO

Analytic Partners

Marc Vermut

VP, The Knowledge Lab

TransUnion

Tina Wilson

Chief Administrative Officer

Nielsen

Rex Briggs

Subject Matter Expert

Marketing + Media Alliance

Jeremy Rose

Head of Unified Marketing Management, US

Bayer

Sorin Patilinet

Global Marketing Effectiveness

PepsiCo

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Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Wednesday, January 14, 2026 - 12:00pm to 1:00pm EST

Attribution

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to elevate Marketing’s financial fluency and secure its place as a measurable, strategic asset.

Region:

Global