Webinars | MMA / Marketing + Media Alliance

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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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From Campaigns to Business Value: How AI Will Transform Marketing

Wednesday, January 21, 2026 - 12:00pm to 1:00pm EST

AI

AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation—pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.

Region: 
Global
Speakers: 
Janet Balis
Managing Director and Partner
BCG
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Lara Balazs
Chief Marketing Officer and Executive Vice President, Global Marketing
Adobe
Marisa Thalberg
EVP Chief Customer & Marketing Officer
Catalyst Brands

The State of Performance Marketing

Wednesday, January 28, 2026 - 12:00pm to 1:00pm EST

What’s Next for Performance Marketing?

Performance marketing is no longer just about speed and automation — it’s evolving into a strategic engine of measurable growth. New research from Adobe and the Marketing + Media Alliance (MMA) reveals how senior marketers are wrestling with complexity, budgets, measurement gaps, and strategic integration as they redefine performance to drive both short- and long-term business outcomes.

Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
Agnes Chung
Head of Digital Campaign & Journey Strategy
Adobe
Jean Paul Ciaramella
Media Director, Popeyes NA
Popeyes
Kay Vizon
Media Director, Kroger
MMA Media & Data Board Chair
Kevin Churco
Senior Director, Performance Media
Major League Baseball
Webinar Partner:

Influencer Marketing in the UAE: Are You Compliant?

Wednesday, February 11, 2026 - 12:30am to 1:30pm +04

The UAE’s new Media Regulation Law now explicitly covers creators, influencers, and online advertising. This webinar provides a practical guide to licensing, advertiser permits, disclosures, content standards, and enforcement under the UAE’s new Media Regulation framework.

Region: 
Global, MEA, MENA
Speakers: 
Annibale D’Addario
Associate
YUNGO LAW
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