How do you measure the impact of Brand on your Growth? This webinar addresses how marketers can measure the long-term value of brand marketing.

Finance and Marketing sometimes speak different languages, even when they are trying to drive the same growth outcomes. This webinar addresses how marketing executives are translating marketing metrics into financial enterprise value.

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.