Webinars | MMA / Marketing + Media Alliance

MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
Subscribe to Weekly Digest
MMA MENA Clarity Session: Staying Relevant When Everything Is Shifting: What Do You Hold Onto and What Do You Change?

MMA MENA Clarity Session: Staying Relevant When Everything Is Shifting: What Do You Hold Onto and What Do You Change?

May 20, 2026
As market dynamics evolve, staying relevant is no longer about doing more, it’s about making the right decisions.
This session brings together brands to explore how they are refining messaging, rethinking investment, and adapting their approach to stay connected to audiences. The focus is on how leaders decide what to change, what to prioritise, and how to maintain impact while moving at pace.
Register
Dr. Tamer Eltoni Roxana Nicolescu Linda Kender
MMA MENA Clarity Session: When Data Conflicts, What Drives the Decision?

MMA MENA Clarity Session: When Data Conflicts, What Drives the Decision?

Jun 3, 2026 · Middle East & Africa

Data is everywhere, but decisions still need to be made, fast. This session explores how brands and their partners are using data to take action in real time, from performance signals to audience insight and scenario planning. The focus is on how teams cut through complexity, prioritise what matters, and combine data with experience to move quickly and decisively.

Register
MMA MENA Clarity Session: When Teams Are Stretched, What Sustains Performance?

MMA MENA Clarity Session: When Teams Are Stretched, What Sustains Performance?

Jun 9, 2026 · Middle East & Africa

Marketing teams are expected to deliver more, faster, and with greater precision. This session explores how organisations are maintaining performance while managing increasing demands from workload and expectations. The focus is on how leaders are structuring teams, setting priorities, and enabling sustained performance in a high-paced environment.

Register
MMA MENA Clarity Session: Where Should the Money Go Now? Rethinking Media, Spend, and Impact

MMA MENA Clarity Session: Where Should the Money Go Now? Rethinking Media, Spend, and Impact

Jun 16, 2026 · Middle East & Africa

Marketing investment is under more scrutiny than ever, and every decision carries greater weight. This session explores how brands and their partners are rethinking where and how they invest from channel selection and budget allocation to measuring real impact. You’ll hear how marketers are prioritising spend, proving effectiveness, and ensuring every decision drives output.

Register
MMA MENA Clarity Session: When Influence Isn’t Enough, What Builds Trust?

MMA MENA Clarity Session: When Influence Isn’t Enough, What Builds Trust?

Jun 24, 2026 · Middle East & Africa

As expectations evolve, trust has become one of the most valuable elements of marketing. This session explores how brands, creators, and partners are building credible, effective influencer strategies in a landscape where audiences are more selective about who they listen to. The focus is on how trust is earned, how influence translates into real impact, and how partnerships are evolving to stay relevant and effective.

Register
MMA MENA Clarity Session: When You Can’t Wait: How Do You Make the Call?

MMA MENA Clarity Session: When You Can’t Wait: How Do You Make the Call?

Jul 1, 2026 · Middle East & Africa

There are moments when waiting isn’t an option and decisions need to be made without perfect information. This session explores how marketers across brands, agencies, and media partners are making confident, timely decisions in a fast-moving landscape. The focus is on how teams balance speed, risk, and creativity and the frameworks that help them move forward with clarity and momentum.

 

Register

We have several webinars this coming fall. Details and registration will open soon—sign up to receive our webinar emails to be the first to know about what resources we have available.

Keep me informed on upcoming webinars

YES. Please sign me up to receive the MMA's Weekly Webinar Series email newsletter.

To prevent automated spam submissions leave this field empty.

Keep me informed on upcoming webinars

YES. Please sign me up to receive the MMA's Weekly Webinar Series email newsletter.

To prevent automated spam submissions leave this field empty.
The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
Subscribe

Sign up for the weekly email digest.

Archive

View archives of past MMA webinars.

Sponsor

Demonstrate your leadership by supporting an MMA webinar.