DATT Unplugged 2022 | Explore The Future of Data in Marketing | Oct 13 2022 | MMA Global

MMA DATT Unplugged 2022: Future of Data in Marketing

DATT Unplugged – The Future of Data

Data is the fuel for the engine that drives optimal customer experiences. However, unlocking data’s value is more challenging than ever thanks to pending cookie deprecation along with new privacy and regulatory changes being implemented. 

Today’s marketers know their data strategy is more important than ever. The savvy modern marketer also knows a successful data strategy requires more than technology and the path forward is challenging.

At DATT Unplugged, attendees will learn how to navigate organizational and technical complexities, the evolving marketing ecosystem including the privacy and regulatory landscape, and where to make the right data investments while advancing their long-term modernization strategy.

This year’s program will feature session topics with industry thought leaders around:

  • Data Challenges Impacting Attribution

  • Operationalizing the Ethical Application of Data in Media

  • The Future of Privacy

  • Building the Case for Open Web

  • The Democratization of Data

  • Sustainable Customer Acquisition Strategies Amidst Data Deprecation

  • How Brands Are Building Trust from Within

  • ...and more!

Register today for DATT Unplugged, an in-person event, as we bring marketers, publishers, and platforms together to resolve these challenges and collectively #ShapeTheFuture of marketing together.


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