Our Executive Team
Greg Stuart
Chief Executive Officer
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past 5+ years, Greg has transformed the association, attracting major CMO’s and major media/tech company leaders across the industry to lock arms and advance the marketing industry. Greg has more than tripled the organization’s revenue, oversees 800+ member companies globally and works alongside top “mobile-first” brands on the MMA Global Board, which includes Facebook to General Motors, Google to Marriott, Twitter to Allstate and many more.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital marketing. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing, which was another successful turn-around of a failing business. Read more »
Sheryl Daija
Chief Strategy Officer
A proven leader, Sheryl Daija has developed and executed successful business, media and marketing strategies in the digital, technology and consumer products industries. In her role at the MMA she is focused on strategic programs that will help drive the industry forward and has oversight on MMA’s global events.
Sheryl took a break from the media world and founded a non-profit organization called the Power of Peace focused on social activism around the world. The organization is still active and is currently committed to bringing clean water to the some of the worst parts of Ethiopia.
Prior to this she was SVP/General Manager of the Interactive Advertising Bureau, and was at the forefront of innovation and development across all platforms of the Interactive media industry. Read more »
Fabiano Destri Lobo
Managing Director, LATAM
Fabiano Destri Lobo is the Managing Director of the MMA in Latin America and a born entrepreneur with over 15 years experience in multi-cultural planning, development and deployment of innovative technology in the telecom and digital marketing segments in the region. For the past 7 years he has been engaged in the mobile segment helping grow and shape the ecosystem in Latin America. He is passionate about mobility and holds an international track record in transforming ideas and startups into successful business ventures. He is a mentor in Brazilian accelerator “Start You Up” and an angel investor in several start ups in Brazil. His role in the MMA is to oversee the Latin American membership, research, strategic initiatives, events and educational program. Read more »
Chris Babayode
Managing Director, EMEA
Chris Babayode is the Managing Director of the MMA in EMEA, where he will continue the MMA’s thought leadership campaign within the region and increase advertiser and agency awareness of the potential of the mobile channel. Chris has over 30 years experience in advertising, media and publishing, including the last 15 years within the internet and digital sector, covering both a start up dot.com and a Plc. He has built teams from scratch and managed functional teams covering sales, business development, operations, marketing, product development, analytics and customer engagement. He is experienced in growing organisations through transformation and change. Read more »
Rohit Dadwal
Managing Director, Asia Pacific Limited
Rohit Dadwal is the Managing Director of the Mobile Marketing Association (MMA) Asia Pacific Limited. Rohit oversees the MMA’s activities in Asia Pacific, managing the operations out of its regional headquarters in Singapore. Rohit has extensive expertise in the economics of mobile, direct and digital marketing, consumer privacy and the government regulation of markets. A highly visible industry advocate with over 17 years of experience in the internet, digital and mobile spheres, Rohit has been instrumental in the MMA’s growth in the region, forging relationships with industry leaders and key stakeholders, and positioning MMA as the authoritative global voice in the mobile marketing and advertising industry. Read more »
Vassilis Bakopoulos
SVP – Head Industry Research
Vas is the SVP of Research and Insights for the Mobile Marketing Association. In this role, he is responsible for defining the organization’s learning agenda, conducting research in areas of multi-touch attribution, ad fraud, location targeting, viewability and more. Before joining the MMA, Vas held senior Research and Strategy roles at Digitas/Publicis and Kantar in New York and Europe. Vas is a frequent speaker and he is published at the Journal of Advertising Research and other publications. Read more »