Smarties South Africa

Real Time Marketing

• Gold Flow Communications and Clifford Regenbaum (CarSpa owner) for
  CarSpa TriggerMessage AI Loyalty Campaign
• Bronze Vicinity Media and KFC for
  KFC HACK THE STREETS WITH VICINITY'S INTERACTIVE MAP (BURGER FINDER EDITION)
• Bronze Machine_ and Prime Video South Africa for
  The Classified Drop

Blockchain & NFT ( Non Fungible Token )

• Silver Grey Advertising Africa and Savanna Premium Dry Cider for
  Dry Goods
• Silver YONDER / VML and Vodacom World for
  Vodacom World of Collectibles
• Bronze YONDER / WUNDERMAN (VML) and Fanta (Coca-Cola) for
  What the Fanta 2.0 – The Fabulous Flavour NFT Hunt

Experimental, Innovative Technology and Devices

• Gold YONDER / VML and Vodacom World for
  Vodacom World of Collectibles
• Silver Yonder / SHOPRITE GROUP and Checkers Sixty60 for
  Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION
• Silver Simunye Media and LUX for
  LUX Botanicals: LUX's Geodesic Dome Revolution at Hey Neighbour Festival
• Bronze Hearts & Science FZ LLC and KFC PTY Ltd for
  KFC Uncle Waffles Burger

Artificial Intelligence

• Gold SilverstoneCIS / WhyFive / TBWA and SPAR for
  SPAR Shopper Panel, Consumer Choice Index and Brand Power Score
• Bronze Moonsport and MTN for
  1 Team, 60 Million Voices

Contextual Targeting

• Gold Flow Communications and Clifford Regenbaum (CarSpa owner) for
  CarSpa TriggerMessage AI Loyalty Campaign
• Bronze Vicinity Media and KFC for
  KFC HACK THE STREETS WITH VICINITY'S INTERACTIVE MAP (BURGER FINDER EDITION)
• Bronze Digitas Liquorice and Santam for
  Santam Most Loved Local

Spatial Technology, Metaverse & AR/VR

• Gold YONDER / VML and Vodacom World for
  Vodacom World of Collectibles
• Silver YONDER / WUNDERMAN (VML) and Fanta (Coca-Cola) for
  What the Fanta 2.0 – The Fabulous Flavour NFT Hunt
• Silver YONDER / GREY ADVERTISING AFRICA / SONNIX STUDIOS and Anglo American in partnership with Sasol and BMW South Africa for
  PlatAfrica Metaverse Experience by Anglo American

Programmatic

• Gold Rookdigital and FORD for
  A NEW APPROACH TO LEAD GENERATION
• Silver Dentsu and Dentsu for
  NightVision AdTech
• Bronze Massmart and Massmart - Makro & Builders for
  Massmart Programmatic

Digital Out-of-Home (DOOH)

• Silver Hivestack and RE/MAX for
  RE/MAX SA - The World & Industry's First Programmatic 3D Anamorphic Video Campaign on DOOH
• Bronze The Digital Plug (PTY) Ltd and The Digital Plug x Spotify for
  Spotify Wrapped — Kenya

Cross Platform Digital Only

• Gold Grey Advertising Africa and Savanna Premium Dry Cider for
  Dry Goods
• Bronze GRID WORLDWIDE & IPROSPECT SOUTH AFRICA and DStv Stream for
  From R19.95 With Love
• Bronze Hellosquare and Tinkies for
  Tinkies Made With You

Social Messaging / Chat Apps / Text Messaging

• Gold Flow Communications and Clifford Regenbaum (CarSpa owner) for
  CarSpa TriggerMessage AI Loyalty Campaign
• Gold Yonder / SHOPRITE GROUP and Checkers Sixty60 for
  Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION
• Silver Helm and Capitec for
  Slam the Scam (MoneyUp Chat by Capitec)

Omnichannel Integration

• Gold Mindshare South Africa and KFC for
  KFC Chicken for Breakfast
• Bronze Freshive Digital and Tiger Brands Fatti's & Moni's for
  Omnichannel Fatti's & Moni's Always Eat'alian
• Bronze Unilever and Shield, Unilever for
  Shield and Banyana Are Not Done Yet

Social Media Marketing

• Gold PEP and PEP for
  #PEPFinds
• Bronze Hellosquare and Tinkies for
  Tinkies Made With You

Creator / Influencer Marketing

• Gold VML South Africa and Nestlé KitKat for
  How Do You Eat a KitKat?
• Silver Shoprite Group and Checkers South Africa for
  Checkers brings you: PRIME Hydration
• Silver VMLY&R and Nando's South Africa for
  Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out

Creator Economy

• Gold PEP and PEP for
  #PEPFinds
• Silver VMLY&R and Nando's South Africa for
  Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out
• Bronze Hellosquare and Tinkies for
  Tinkies Made With You

Gaming, Gamification & E-Sports

• Bronze Oliver Marketing (Ustudio) and Lifebuoy for
  H FOR HANDWASHING: Reimagine Hygiene through the Power of Play

Social Impact Marketing

• Gold iProspect - Dentsu and ABInBev – Castle Lager for
  Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need
• Gold99c and Shoprite for
  Homegrown
• Silver PEP and PEP for
  PEP Changing Stations
• Silver Triple Eight and Cadbury Dairy Milk for
  Cadbury Narrates the Next Chapter in Literacy Education

Multilingual Marketing Efficiency Award

• Gold Triple Eight and Cadbury Dairy Milk for
  Cadbury Narrates the Next Chapter in Literacy Education

Brand Purpose / Activism

• Gold Shoprite Group and Shoprite South Africa for
  Shoprite: Homegrown — More than a jar of Atchar
• Gold iProspect - Dentsu and ABInBev – Castle Lager for
  Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need
• Silver PEP and PEP for
  PEP Changing Stations
• Bronze YONDER and Colgate for
  Colgate Bright Smiles Bright Future

Diversity & Inclusion

• Gold PEP and PEP for
  PEP mini Netball

Data Insights Marketing

• Gold 8909 and 8909 for
  The Monitisation Project
• Silver Dentsu and Dentsu for
  NightVision AdTech
• Bronze Hearts & Science FZ LLC and KFC PTY Ltd for
  KFC Uncle Waffles Burger

Promotional Instant Impact

• Gold Yonder / SHOPRITE GROUP and Checkers Sixty60 for
  Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION
• Silver iProspect - Dentsu and ABInBev – Castle Lager for
  Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need
• Silver Mindshare South Africa and KFC for
  KFC Kentucky Town Pretoria
• Bronze Rainmaker Media and Rainmaker Media / SAB / Castle Lite for
  Castle Lite Tips for Taps

Product / Service Launch

• Gold Shoprite Group and Shoprite South Africa for
  Shoprite: Homegrown - More than a jar of Atchar
• Silver Mindshare South Africa and KFC for
  KFC Chicken for Breakfast
• Silver ShopriteX and Xtra Savings Plus for
  Unlimited Xtra Savings with SA's 1st grocery monthly subscription!
• Bronze Shoprite Group and Checkers South Africa for
  Checkers brings you: PRIME Hydration
• Bronze Hellosquare and Tinkies for
  Tinkies Made With You

Brand Experience

• Gold ShopriteX, Shoprite Group of Companies and Checkers Sixty60 for
  Bring it Home
• Silver Freshive Digital and Tiger Brands Fattis & Monis for
  Brand Experience F&M Always Eat'alian
• Bronze Triple Eight and Cadbury Dairy Milk for
  Cadbury Narrates the Next Chapter in Literacy Education

Community Building

• Gold PEP and PEP for
  PEP mini Netball
• Silver PEP and PEP for
  PEP Changing Stations

Small Budget / Big Impact

• Gold PEP and PEP for
  #PEPFinds
• Silver Point Iconic and Ultra Liquors for
  Black Friday Like Never Before
• Silver Flow Communications and Clifford Regenbaum (CarSpa owner) for
  CarSpa TriggerMessage AI Loyalty Campaign

Lead Generation

• Gold Point Iconic and Ultra Liquors for
  Black Friday Like Never Before
• Silver GRID WORLDWIDE & IPROSPECT SOUTH AFRICA and DStv Stream for
  From R19.95 With Love
• Silver YONDER and Absa for
  Absa Card Quest
• Bronze Helm and DStv for
  DStv Intelligent Sales Assistant

Customer Journey Marketing

• Gold Point Iconic and Ultra Liquors for
  Black Friday Like Never Before
• Bronze Helm and Capitec for
  MoneyUp Chat by Capitec

Co-branded Marketing

• Silver VMLY&R Johannesburg and Vodacom for
  Vodacom Hearing Challenge
• Bronze Unilever and Unilever/Robertsons/Knorr/Aromat/Rainmaker for
  Unilever lights up the braai in partnership with Rainmaker

Personalisation

• Gold ShopriteX and Checkers Xtra Savings for
  Checkers Hyper Personalisation Engine
• Bronze Flow Communications and Clifford Regenbaum (CarSpa owner) for
  CarSpa TriggerMessage AI Loyalty Campaign
• Bronze Helm and DStv for
  DStv Intelligent Sales Assistant

Short or Long Form Video

• Gold 8909 and 8909 for
  The Monitisation Project
• Gold Hellosquare and Reboost Energy for
  Wake Up Call
• Silver Multichoice Group and Mzansi Magic for
  'I Blew It' skits
• Silver Multichoice Group and kykNET for
  KassieKuiers met Renaldo Schwarp

Social / Influencer Commerce

• Silver VMLY&R and Nando's South Africa for
  Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out
• Bronze Mindshare South Africa and KFC for
  KFC Chicken for Breakfast

Integrated Ecommerce Innovation

• Gold ShopriteX and Checkers Xtra Savings + Sixty60 for
  Checkers Xtra Savings Integration with Sixty60
• Silver Futuretech Media and Futuretech / Dentsu / Corona for
  Corona Sunsets World Tour
• Bronze iProspect - Dentsu and ABInBev – Castle Lite for
  Turning Workers Day into a day of appreciation