Research & Insights | Mobile Marketing Association


Mobile Cognition Research

Do you have a First Second Strategy?

Released March 2019

A groundbreaking new Cognition Neuroscience Research project conducted by the MMA in collaboration with The Advertising Research Foundation (The ARF), the trade group focused on unbiased quality in research on advertising, media and marketing, and Neurons Inc., an applied neuroscience research company, set out to understand how consumers process information in a mobile environment.

To learn more about the research and its findings, download the First Second Strategy Report, the Research Results and the Methodology Deep Dive. Click here to read the press release.

Read the story on The Wall Street Journal here.

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The State of the Industry: Mobile Marketing in North America

A Report from WARC and the Mobile Marketing Association

Released May 2017

WARC, a leading source of marketing intelligence, in partnership with the MMA, has just released this special report giving marketers the clearest snapshot available about what marketers are thinking about mobile right now.

By downloading this report, you’ll learn:

  • How much marketers think they’ll invest in mobile within the next five years.
  • Which mobile tactic shows the most potential for future growth.
  • What marketers really think about accurately measuring ROI in mobile.

… And those data points just scrape the surface!

Download the Report

An industry level research initiative aiming to give marketers an incredibly compelling, fact-based story on the ROI value of mobile to their business goals. Participating Marketers include:

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Making Marketing Work Harder with Mobile

There is no doubt that mobile presents the greatest transformation in consumer behavior that we will experience in our lifetimes. But what is its impact on business outcomes?

The Mobile Opportunity

Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.

Mobile Video Benchmarking Study

With participation from six mobile publishers, who provided one month's mobile advertising data, the 2014 study provides mobile video performance insights to advertisers, agencies, publishers and 3rd party video severs.