Vietnam | MMA Global

Vietnam

 NEW
State of AI in Marketing in Vietnam

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

Released: 
June, 2024
File Size: 
1.06MB
Region: 

Reliz Ltd.

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.

Released: 
April, 2024
Region: 
Keywords: 
Vietnam
May 10th, 2024 | Ha Noi City
Vietnam
January 2024 | Ho Chi Minh CIty

ABI Games Studio will tap on proprietary ad monetization and optimization solutions through AnyManager

AnyMind Group, a technology company for the business supply chain, has today announced a partnership with ABI Games Studio (ABI), a leading publisher in the mobile gaming industry in Vietnam and Southeast Asia, for advertising monetization and optimization solutions of ABI's mobile games. 

Submitter's Company: 
Vietnam
October 2024 / Ho Chi Minh City
Vietnam
June 28th, 2024 | Ho Chi Minh City
Vietnam
April 5th, 2024 | Ho Chi Minh CIty

ShopBack Vietnam Company Limited