With data deprecation and the increase of privacy regulations, what role will MTA continue to play? Is it still the best form of measurement or a key part in a collection of measurement solutions? Despite these obstacles, new advancements such as the proliferation of connected TV data, development of cohort measurement and new cookieless identifier solutions, will allow brands to continue to provide personalization in a privacy-compliant manner.
The 4th annual MMA MATT Unplugged Virtual is a one-day event where marketers, attribution experts and other thought leaders will highlight strategies and approaches that will help brands reimagine campaign performance in today’s complex data landscape. This year's attendees will:
Register today and join us as we rethink the world of marketing attribution.
VP Global Event Partnerships MMA Global M: 860 519 8248 E: [email protected]