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Marketing Capability Benchmark

Introduction

Welcome! and thank you for your interest in assessing your organization's marketing capabilities. This evaluation, based on research supported by MMA Global, will benchmark your organization's marketing capabilities to others in the industry.  You will receive a complimentary PDF report via email, with the top 3 recommended action steps after you complete the assessment. A few instructions before you begin:  

  • The assessment should take you 12-15 minutes to complete.  
  • You will be assessing your organization's marketing activities and practices.   We will aggregate your responses with others to generate industry benchmarks.  Individual respondents will not be identified.   
  • For the best experience, we recommend you answer the questions on a tablet or computer using a Chrome browser  
  • The term 'customer' in the survey should be interpreted as the end-user 'customer', 'consumer', or 'client' depending on your industry. 
  • Visit https://marcaps.com/research to learn about marketing capabilities.
  • Please write to info@marcaps.com if you have questions.

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