MMA | #ShapeTheFuture of Marketing

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By helping Marketers do Mobile better, Everyone wins!

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Join the MMA's 2020 events to ShapeTheFuture® of marketing

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MTA Journey Map

A step-by-step guide to successful deployment of MTA

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Latest news and announcement from the MMA & Key Insights from Industry Experts and Guest Speakers

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New paper from MATT!

Data Sharing in the Age of Attribution

Mobile, Muffins & Mochaccinos Breakfast Series

Brings together some of the top minds in the mobile marketing industry. Learn more!

Announcing SMARTIES X!

World's first marketing award recognizing innovation. SUBMIT NOW!

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MMA Appoints New Marketing Leaders to Global Board of Directors

Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good

2020 Global Events Calendar


Combating the future of mobile fraud

The State of Marketer Readiness in 2019

Checking In: Use Cases for Location Data Beyond Geo-fencing

A new report from the MMA Location Committee

Member Directory

2019 SMARTIES X and SMARTIES North America Shortlist Announced

Join us for the 2019 SMARTIES X and North America Celebration of Talent on Nov. 6, Los Angeles