The MMA’s new marketer-led Brand Safety Council
created to ensure safeguards for brands in all marketing environments.

Protect your brand’s reputation and marketing investments.

Are You Ready for Next-Gen SMS?

Learn How RCS (Rich Communications Services)
Could Transform Your Messaging Strategy

A Different Perspective: Demystifying and Simplifying
Vertical Video for Marketers

This Report – With Input From Facebook, Snapchat and Twitter,
Will Re-Orient Your Mobile Video Efforts

Mobile Video Terminology Demystified:
The Buyers’ Lexicon for Mobile Video

This Handy Guide Features Descriptions and Examples of
Every Video Format, From Autoplay to Haptic to VR

Download the MMA’s latest MTA acceleration tool,
the MTA Data Acquisition RFI Template!

The MMA’s latest MTA acceleration tool assists marketers in
evaluating and securing higher quality data.

Leveling Up: A Marketers’ Guide to
How to Win at Mobile Games

This New MMA White Paper Demonstrates
How to Leverage This Underutilized Channel

The MMA MTA DataMap™ and
MTA Data Strategy Guide™ Are Here!

Two Essential Tools to Build Out Your MTA Data Strategy

MMA Launches Marketing Organization Structure
Think Tank (MOSTT)

A ground-breaking initiative to help CMOs accelerate marketing performance
and business growth through best-in-class organizational design transformation.