MTA Tactical Success Guide | MMA Global
  2. Education
  3. MTA Tactical Success Guide
  2. Education
  3. MTA Tactical Success Guide

MTA Tactical Success Guide

Members Only
Attribution
MTA

MTA Tactical Success Guide

Released: 
April, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Resource
Members Only

The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].