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  2. Best Practices

Best Practices

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
Marketing Organization

The Future of Modern Marketing Part 3

Released: 
December, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Research
Region: 
Europe

"The Future of Marketing’ MMA EMEA eBook Part 2

Released: 
November, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research

"The Future of Marketing’ MMA EMEA eBook Part 1

Released: 
October, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Members Only

The state of the industry: 2020 Mobile Marketing in EMEA

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Read the Press Release: 
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Released: 
July, 2020
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Keywords: 
best practices

Advertising and The Present Moment

Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Released: 
June, 2020
Education Section: 
Best Practices, Educational Documents, Guidelines, Trends Reports
Keywords: 
2020 Predictions
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Mobile Trends 2018

Mobile Trends 2018

In this document, the Mobile Marketing Association intends to dissect the main trends that will drive mobile marketing in 2018. Here, you’ll have access to insights, analysis, opinions and projections from some of the great players in the industry, who will discuss the benefits and challenges of topics such as Augmented Reality, Blockchain, Artificial Intelligence, Mobile Payments, Location-Based Services, Multi-Touch Attribution and Transparent Use of Data.

Released: 
April, 2018
File Size: 
758 KB
Education Section: 
Best Practices, Guidelines, Trends Reports
Data

Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.

 

Released: 
November, 2024
Education Section: 
Best Practices, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
2024
Consumer Engagement
Content Marketing
Creative Effectiveness

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Released: 
June, 2024
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
Region: 
APAC, Indonesia, Global