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Research

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Released: 
September, 2020
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Released: 
July, 2020
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To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
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Released: 
March, 2019
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Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
 NEW
CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.
Released: 
December, 2022
Region: 

The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
File Size: 
3.89MB
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