Research | MMA Global

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Release Date: 
September, 2020
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Release Date: 
July, 2020
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To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Release Date: 
March, 2019
Education Section: 

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Release Date: 
March, 2019
Attention and Cognitive Process in Mobile

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Release Date: 
March, 2019
Education Section: 
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
Release Date: 
July, 2022
File Size: 
1.2 MB
Education Section: 
Release Date: 
June, 2021
File Size: 
1.3 MB