Creative Effectiveness | MMA Global

Creative Effectiveness

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
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To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
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Released: 
March, 2019
Region: 
Members Only
Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
 NEW

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Released: 
June, 2024
Region: 

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.

Released: 
April, 2024
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Los hallazgos incluyen factores cruciales como mensajes optimizados, claridad de marca, planos abiertos y conexión humana para transmitir una narrativa exitosa.

Miami, 16 de Octubre- Teads, la plataforma global de medios, anunció los innovadores resultados de su estudio realizado en colaboración con Ipsos, enfocado en descifrar los elementos creativos clave que impulsan el éxito en campañas omnicanal de marcas de la industria automotriz.

Valiéndose de las avanzadas capacidades de inteligencia artificial de Ipsos y de técnicas de modeladoestadístico de vanguardia, Teads obtuvo insights reveladores que revolucionarán la forma en que se diseñan y optimizan los anuncios publicitarios de automóviles para lograr un impacto máximo.

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The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
File Size: 
3.89MB
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Thursday, July 28, 2022 - 2:30pm to 3:30pm EDT

Region: 
Speakers: 
Former SVP & Global CMO, GM Marketing
General Motors
VP, General Manager, US Nutrition
Reckitt
Chief Marketing Officer
Morgan Stanley Wealth Management and E*TRADE
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Marketing Science Advisor
Watch the Webinar:

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Released: 
April, 2022
Region: