Creative Effectiveness | MMA Global

Creative Effectiveness

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
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To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Members Only

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Released: 
March, 2019
Region: 
Members Only
Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 

Los hallazgos incluyen factores cruciales como mensajes optimizados, claridad de marca, planos abiertos y conexión humana para transmitir una narrativa exitosa.

Miami, 16 de Octubre- Teads, la plataforma global de medios, anunció los innovadores resultados de su estudio realizado en colaboración con Ipsos, enfocado en descifrar los elementos creativos clave que impulsan el éxito en campañas omnicanal de marcas de la industria automotriz.

Valiéndose de las avanzadas capacidades de inteligencia artificial de Ipsos y de técnicas de modeladoestadístico de vanguardia, Teads obtuvo insights reveladores que revolucionarán la forma en que se diseñan y optimizan los anuncios publicitarios de automóviles para lograr un impacto máximo.

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The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Region: 
Keywords: 

Thursday, July 28, 2022 - 2:30pm to 3:30pm EDT

Region: 
Speakers: 
Former SVP & Global CMO, GM Marketing
General Motors
VP, General Manager, US Nutrition
Reckitt
Chief Marketing Officer
Morgan Stanley Wealth Management and E*TRADE
Moderator: 
Chief Intelligence Officer
Omnicom Media Group
Marketing Science Advisor
Watch the Webinar:

New insights from a survey by the MMA, in partnership with the BCG, reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape.

Among the key findings in The Year of Change In Digital Marketing report include:

Uncertainty Abounds:

  • 50% of marketers believe their CMO does not fully understand implications of changing privacy regulations and only 12% of marketers feel fully prepared for upcoming changes.

The Cookie Effect:

Released: 
April, 2022
Region: 

Friday, March 18, 2022 - 9:00am to 10:00am ICT

The MMA Morning Series will share Vietnam members' effective marketing techniques of their successful campaigns, including intriguing anecdotes about their implementation.

Our speakers are the representative of BCA Solutions, VietGuys, and ZEE. Reserve your seats now to unveil the secrets.

Presentation Deck: If you'd like to download the complete webinar deck, click here.
 

Region: 
Speakers: 
Head of Marketing & Communications
Droppii
CEO
VIETGUYS - Mobile Marketing Solutions
Branch Director
Zee
Creative Director
Zee

Monday, April 4, 2022 - 2:00pm to 3:00pm ICT

 

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

Region: 
Speakers: 
Large Customer Marketing Head
Google Vietnam
Country Head of Marketing, Vietnam
Google Asia Pacific
Moderator: 
CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific
MMA Global Asia Pacific
Watch the Webinar: