Dubai, May 2025. Nabd, the leading Arabic content app and platform, is excited to announce the launch of its new e-commerce section in the Kingdom of Saudi Arabia and the United Arab Emirates (with more countries soon). This latest addition further enhances the Nabd all-in-one experience, providing users with an effective way to explore thousands of product deals and listings across a vast array of shopping categories.
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.
The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.
Join us for a pivotal webinar, presented by Teads, as we explore the critical role of supporting quality journalism, particularly with the nation approaching a major election in November. Amid growing misinformation, advertisers can play a key part in protecting democracy by investing in trusted news environments.
Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.
[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region.
Dubai, June 2024. Nabd, the premier platform for Arabic content, announces the launch of Nabd Gold, a subscription service that offers users a premium ad-free experience on Nabd.This exciting new feature underscores Nabd’s commitment to delivering a superior, uninterrupted user experience while accessing a wide range of content.
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.
