Member Press Release | Mobile Marketing Association

Visual Innovator Uses BestBuzz Image Recognition Technology to Create Buzz for Her New Doodle Revolution Book

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NEW YORK, NY, JANUARY 21, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, 

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Essence appoints Kunal Guha as Senior Vice President, Product, APAC

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Essence appoints Kunal Guha as Senior Vice President, Product, APAC

 Appointment further strengthens the agency’s integrated, full-service product offering in the region

Singapore, 6 August 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of Kunal Guha as Senior Vice President, Product, APAC. Based in Singapore, he reports to Richard Mooney, Global Chief of Product Operations.

Essence wins integrated media agency of record duties for ZEE5 India

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Essence wins integrated media agency of record duties for ZEE5 India

Mandate includes the SVOD business, as well as offline media and SEO duties

Mumbai, India, 24 July 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for ZEE5 India, the fastest-growing over-the-top (OTT) platform in the country.

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

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Ogury, a technology company specialized in Mobile Journey Marketing (MJM), today released the second installment of its consumer survey, named “The Reality Report” — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations’ long-term prosperity.

Mobile marketing is dominated by few but aggravating many.

[INFOGRAPHIC] The State of Drive-to-Store Advertising 2019

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At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments.

Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 (click to download) gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for the next four years.

Have a look at this infographic to discover the key takeaways of the study!

Cannes Lions: S4M Unveils the First Global Drive-to-Store Study Across All Media

Submitter's Company: 
S4M
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The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending.

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Lumavate Expands Platform Capabilities and Secures $3M in Funding

Submitter's Company: 
Lumavate
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CARMEL, Ind. – June 12, 2019 – Lumavate, the leading platform for delivering Progressive Web Apps (PWAs), announced the introduction of new functionality that will accelerate an enterprise organization’s ability to deliver PWAs at scale.

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Octopus Digital Group announces new Top Management

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Octopus Digital Group announces new Top Management

  • After 3 years of uninterrupted growth, the company reinforces its commitment to strengthen its presence in the region and implement a new technological development plan.

CDMX, May 2019. The change from Octopus Media Group to Octopus Digital Group marks a milestone for the Latin American company, which also announces new important organizational changes.

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S4M Launches New Ad Format to Boost Store Visits with Mobile Wallet Passes

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Paris, March 11, 2019 - S4M, a leading drive-to-store platform, announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date.

Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific

Submitter's Company: 
Lifesight
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Singapore, March 12, 2019: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight’s high-quality, location-based audience segments.

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