Member Press Release | Mobile Marketing Association

Visual Innovator Uses BestBuzz Image Recognition Technology to Create Buzz for Her New Doodle Revolution Book

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NEW YORK, NY, JANUARY 21, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, 

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Nabd Overtakes Social Media in Driving Traffic to Key Publishers in MENA

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Nabd
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Dubai, December 2019 – For many publishers in the Middle East region, Nabd –the largest personalized Arabic newsreader– has become the number one source of referrals to their portals, exceeding Social Media networks, as a traffic source.

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Essence appointed integrated media agency of record in India for online home interior design and renovation platform Livspace

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Essence appointed integrated media agency of record in India for online home interior design and renovation platform Livspace

Helping Livspace achieve data-driven growth, through Essence’s pioneering use of analytics and technology to deliver valuable advertising

Ogury Raises $50 Million USD to Accelerate International Expansion and Power Technology Innovation

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Ogury
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This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users’ informed choices

London, December 5th, 2019 - Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised $50 million USD; enabling the company to accelerate its product innovation and customer growth in the U.S., Europe and APAC. The funding was provided by Idinvest Partners and various banks. 

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Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

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Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

Mandate covers offline and digital media, including performance media

Bengaluru, India, 28 November 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for live online learning platform Vedantu in India. 

Bringing Insights to New Heights with Gimbal Trends

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Gimbal recently launched Trends, a foot traffic analytics platform that provides marketers, business analysts, finance teams, and real estate developers a comprehensive view of consumers’ physical-world behaviors over time, in order to drive more informed business decisions. Trends aggregates visitation patterns of the top brands and retailers across nearly five million unique locations. The platform then identifies and highlights shifts in market share and consumer preferences within retail, grocery, finance, QSR, and other verticals in North America.

Essence appoints Kunal Guha as Senior Vice President, Product, APAC

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Essence appoints Kunal Guha as Senior Vice President, Product, APAC

 Appointment further strengthens the agency’s integrated, full-service product offering in the region

Singapore, 6 August 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of Kunal Guha as Senior Vice President, Product, APAC. Based in Singapore, he reports to Richard Mooney, Global Chief of Product Operations.

Essence wins integrated media agency of record duties for ZEE5 India

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Essence wins integrated media agency of record duties for ZEE5 India

Mandate includes the SVOD business, as well as offline media and SEO duties

Mumbai, India, 24 July 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for ZEE5 India, the fastest-growing over-the-top (OTT) platform in the country.

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

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Ogury, a technology company specialized in Mobile Journey Marketing (MJM), today released the second installment of its consumer survey, named “The Reality Report” — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations’ long-term prosperity.

Mobile marketing is dominated by few but aggravating many.

[INFOGRAPHIC] The State of Drive-to-Store Advertising 2019

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At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments.

Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 (click to download) gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for the next four years.

Have a look at this infographic to discover the key takeaways of the study!