Member Press Release | MMA

Visual Innovator Uses BestBuzz Image Recognition Technology to Create Buzz for Her New Doodle Revolution Book

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NEW YORK, NY, JANUARY 21, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, 

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Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Submitter's Company: 
NativeX
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Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk. 

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Aqilliz Partners with Moving Walls to Pilot World’s First Blockchain-Driven DOOH Advertising Campaign for Food Delivery Giant foodpanda

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Aqilliz
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Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance

 

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Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Submitter's Company: 
Nativex
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Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide A Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.  

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Nabd Overtakes Social Media in Driving Traffic to Key Publishers in MENA

Submitter's Company: 
Nabd
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Dubai, December 2019 – For many publishers in the Middle East region, Nabd –the largest personalized Arabic newsreader– has become the number one source of referrals to their portals, exceeding Social Media networks, as a traffic source.

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Essence appointed integrated media agency of record in India for online home interior design and renovation platform Livspace

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Essence appointed integrated media agency of record in India for online home interior design and renovation platform Livspace

Helping Livspace achieve data-driven growth, through Essence’s pioneering use of analytics and technology to deliver valuable advertising

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Ogury Raises $50 Million USD to Accelerate International Expansion and Power Technology Innovation

Submitter's Company: 
Ogury
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This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users’ informed choices

London, December 5th, 2019 - Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised $50 million USD; enabling the company to accelerate its product innovation and customer growth in the U.S., Europe and APAC. The funding was provided by Idinvest Partners and various banks. 

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Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

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Essence wins integrated media agency of record duties for live online learning platform Vedantu in India

Mandate covers offline and digital media, including performance media

Bengaluru, India, 28 November 2019 - Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has won integrated media agency of record duties for live online learning platform Vedantu in India. 

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Bringing Insights to New Heights with Gimbal Trends

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Gimbal recently launched Trends, a foot traffic analytics platform that provides marketers, business analysts, finance teams, and real estate developers a comprehensive view of consumers’ physical-world behaviors over time, in order to drive more informed business decisions. Trends aggregates visitation patterns of the top brands and retailers across nearly five million unique locations. The platform then identifies and highlights shifts in market share and consumer preferences within retail, grocery, finance, QSR, and other verticals in North America.

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