Member Press Release | Page 2 | MMA

Cannes Lions: S4M Unveils the First Global Drive-to-Store Study Across All Media

Submitter's Company: 
S4M
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The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending.

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Lumavate Expands Platform Capabilities and Secures $3M in Funding

Submitter's Company: 
Lumavate
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CARMEL, Ind. – June 12, 2019 – Lumavate, the leading platform for delivering Progressive Web Apps (PWAs), announced the introduction of new functionality that will accelerate an enterprise organization’s ability to deliver PWAs at scale.

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Octopus Digital Group announces new Top Management

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Octopus Digital Group announces new Top Management

  • After 3 years of uninterrupted growth, the company reinforces its commitment to strengthen its presence in the region and implement a new technological development plan.

CDMX, May 2019. The change from Octopus Media Group to Octopus Digital Group marks a milestone for the Latin American company, which also announces new important organizational changes.

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S4M Launches New Ad Format to Boost Store Visits with Mobile Wallet Passes

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Paris, March 11, 2019 - S4M, a leading drive-to-store platform, announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date.

Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific

Submitter's Company: 
Lifesight
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Singapore, March 12, 2019: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight’s high-quality, location-based audience segments.

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Moving Walls Integrates Lifesight Data to Strengthen Its Offline Media Attribution Platform

Submitter's Company: 
Lifesight
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Moving Walls has inked a deal to integrate Lifesight’s mobile-based location data to its existing Offline Media Attribution Platform, Moving Audiences Decisions. This move will add to Moving Walls’ platform of existing data sources including volumetric traffic analysis, social media scanning, IoT (internet of things) sensors, and video analytics.

Lifesight is a leading location intelligence and data company in Asia that helps marketers understand, target, and measure real-world consumers so they can make better business decisions and optimise ad spend.

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S4M Launches Uplift Trust Global Product Feature

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PARIS - March 4th, 2019, S4M, a leading drive-to-store platform, announced today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their campaign is statistically reliable.