UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.
Analytic Partners, the leader in Commercial Analytics, announced today that it has closed on an agreement to acquire Magic Numbers, a UK based marketing analytics firm. As part of Analytic Partners, Magic Numbers will be able to further improve its offerings and benefit from Analytic Partners’ scale, technology platforms and global presence.
Magic Numbers will remain an independent brand and will continue to build its client base. Magic Numbers will gradually be incorporated into the Analytic Partners network as the two organizations work together in transition.
Las métricas de atención han cobrado gran relevancia en la industria del marketing, especialmente en un entorno donde la atención del consumidor se ha vuelto un recurso escaso y valioso. Hoy, la capacidad de captar y mantener la atención se ha convertido en un desafío crucial para las marcas.
Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.
[Dubai, UAE, 3rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region.
Dubai, June 2024. Nabd, the premier platform for Arabic content, announces the launch of Nabd Gold, a subscription service that offers users a premium ad-free experience on Nabd.This exciting new feature underscores Nabd’s commitment to delivering a superior, uninterrupted user experience while accessing a wide range of content.
Xapads has expanded its operations into the market and has appointed James Eppinger as Country Head, UK. As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.
The collaboration aims to elevate advertising benchmarks and deliver better solutions to clients.
The International Internet Business Department of Xiaomi announces the extension of its strategic partnership with Xapads for the year 2024. As the global core agency for Xiaomi Mi Ads, Xapads has demonstrated the crucial role it plays in the mobile internet advertising business of the smartphone OEM.
