Member Press Release | Page 8 | MMA

Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies

Submitter's Company: 
Reveal Mobile
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Monetize Mobile Data 101: Insights and Real World Strategies May 10th, 2pm ET / 11am PT While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates. While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.
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comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia

Submitter's Company: 
comScore
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comScore is today excited to announce the launch of new multi-platform measurement and enhanced mobile measurement in Indonesia, with the introduction of data from its recently launched mobile consumer panel.

The offerings expand comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.

This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

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Infobip launches OMNI, sparked by global expansion and A2P messaging growth

Submitter's Company: 
Infobip
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London, UK, 22 February 2017 – Cloud communications provider Infobip has launched OMNI, its omnichannel enterprise messaging solution. The move follows continued A2P SMS growth for the company as a result of new client wins and the continued global expansion of its network, with Infobip now processing over 7 billion transactions a month and its platform touching more than 60% of all world’s mobile phones.
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Cuebiq and Jumpshot Team Up to Measure Impact of Super Bowl LI Ads on Consumer Behavior

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Location and marketing analytics data show a positive multi-channel uplift for auto, QSR and telco brands.
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Micro Center Joins Shopkick Ecosystem

Submitter's Company: 
shopkick
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Engaging app content and in-store beacons reward Micro Center customers

 

REDWOOD CITY, Calif. - February 28, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces the latest addition to its ecosystem through a partnership with electronics retailer Micro Center:

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SHOPKICK GROCERY WILL DRIVE DISCOVERY AND SALES

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Brand and retail launch partners look forward to increased demand, traffic to the aisle, and in-store conversion REDWOOD CITY, Calif. – February 14, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces it has opened up Shopkick Grocery to brand and grocery partners, inviting participation in the consumer launch in early April.
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Auto-Play Video Arrives On The Adcanvas Platform

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Adcanvas, the mobile creative platform to help brands engage more, reveals why mobile ads don’t have to suck.

Small, postage stamp sized videos that take ages to buffer and gobble up your data have long been the bane of many a mobile internet user. But a Tallinn, Estonia-based ad tech firm reckon they’ve got it figured out.

Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board

Submitter's Company: 
Cuebiq
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NEW YORK, NY FEBRUARY 09, 2017 Cuebiq, a next-generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has closed on $3.5M in Round A funding. The round was led by Tribeca Angels, a network of financial professionals that finances and supports advancements in the finance and enterprise technology sectors, and ARC Angel Fund NYC, an early-stage investment group.
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Mobile Ad Tech Executive Tim Solt Joins Reveal Mobile

Submitter's Company: 
Reveal Mobile
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Reveal Mobile, the industry leaders in audience data built from the new standard in mobile location accuracy, welcomes Tim Solt, an ad tech executive and industry veteran, as our new VP of Business Development. Tim brings a wealth of diverse mobile advertising experience, having served in leadership roles and advisor for a number of emerging media and marketing technology companies.
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