Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads
London, April 28th, 2020 — Ogury, the creator of the first advertising engine driven by user choice, announced today the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them.
London, April 14th, 2020 - Ogury, the creator of the first advertising engine driven by user choice, today launches a mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by COVID-19 across the world.
New market brief examines why international business calls to the U.S. may be inadvertently blocked and looks at how to address the potential issues
What’s the News: Legitimate calls originating outside the U.S. may be wrongly blocked by initiatives aimed at tackling illegal robocalls, creating a damaging impact on businesses.
London, UK, March 2020 – Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli has been tasked with introducing YouTube brand suitability to the DACH market and establishing Channel Factory as the leading solution for brands and agencies; giving them control over where their ads are delivered.
Beverly Hills, CA - March 16, 2020 - Channel Factory, the world leader in brand suitability and ad performance on YouTube, today announced multiple important senior hires in sales and marketing roles. The company is rapidly expanding its global sales presence to nurture the growth of its end-to-end YouTube software and services business, and adding marketing talent to deepen its thought leadership prominence. All new US hires roll up under Jed Hartman, Chief Commercial Officer at Channel Factory, with EU additions under Mattias Spetz, MD Europe.
Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.
Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance
Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide A Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.
