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Member Press Release

Just 12 days remain for the Union Budget 2022-2023 to be presented by the Finance Minister on February 1, 2022. Having an optimistic foresight with this year’s Budget, 66% of the marketers expect their budgets to increase this year (DCMN Growth Guide). Adgully reached out to cross-section of industry leaders to know about their expectations from the upcoming Budget. 

Dinesh Chhabra, Chief Executive Officer, Usha International:

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Ahead of the Budget 2022-23 to be presented by Union Finannce Minister Nirmala Sitharaman on February 1, startup and Tech Industries have put forth their demands and expectations. Experts from the sector want the government to give incentives to the sector in order to brave the pandemic challenges, which have re-occurred with the rise of omicron variant across the globe.

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Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022

Two-thirds of gamers in the UK say they would welcome more brands into their favorite games. 

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Anzu Virtual Reality Ltd
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Dubai, February 2, 2022: ArabyAds, the leading technology company in the MENA region, has once again reported a record-breaking Black Friday season in 2021, delivering robust growth for its partners across the region. The company clocked over $210 million in gross merchandise value (GMV) for its partners, recording 100% growth compared to Black Friday sales in 2020. Headquartered in Dubai, ArabyAds helps advertisers to acquire new customers, re-engage with existing customers, and drive customer monetization.

As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector.

London, November 4, 2021. Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page. This enables marketers to engage users without disrupting their content consumption.

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Ogury
Blandine to be the voice of Ogury’s team through company growth
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Ogury

New York and Paris, September 21st. Ogury, the Personified Advertising company, recently announced that it has donated more than $1 million in U.S. dollars of advertising space to non-profit organizations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand.

London, September 6th. Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international Publishing team and influencing Publisher’s product development. 

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Provides clear guidance for marketers navigating the loss of 3rd party cookies. Affinity Answers is the first data provider to undergo the Neutronian audit and monitoring to verify that their audience segment production is not reliant on 3rd party cookies.

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Neutronian
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