Member Press Release | Page 6 | MMA

Reveal Mobile Appoints Michael Benedict as Chief Revenue Officer

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Reveal Mobile, a leading innovator in location intelligence, today announced the appointment of seasoned business executive Michael Benedict to its management team as Chief Revenue Officer. The company also announced the promotion of former Vice President of Marketing Matthew Davis to Chief Marketing Officer.

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Reveal Mobile Joins the Network Advertising Initiative

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Reveal Mobile, a leading innovator in location intelligence, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising.

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Digital Element Sees Steady Increase in Advertisers’ Demands for Mobile Carrier Targeting

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ATLANTA – (Nov. 7, 2017) – The rise of the mobile internet is changing the way consumers interact with advertising and content. Today’s digital marketplace is characterized by a generation that expects to browse and shop online at any time, in any place, on any device. It is this new paradigm that has more mobile marketers investing in mobile carrier targeting through Digital Element, the global geolocation data and services provider.

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Infobip delivers one third of all A2P SMS traffic across India

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Infobip
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Mumbai, 02 November 2017 – Infobip, the global communications platform for business, today announced that it has been delivering four billion A2P SMS per month across India since the start of this year, 30 per cent of all A2P traffic in the region. Infobip has seen the surge in demand for A2P SMS driven by adoption of the technology by businesses in the finance and retail sectors.

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S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement

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S4M
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New York, October 24th, 2017 – S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS.

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Bottle Rocket and Make-A-Wish® partner to help fulfill a child's unique wish to design and develop his own video game

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Dallas-based company uses its skills and passion to deliver a one-of-a-kind experience for a Make-A-Wish kid
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Shopkick Gives First-Ever Kicks for Mobile Shopping

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REDWOOD CITY, CA, August 1, 2017 – Shopkick, the leading shopping rewards app, has established the smartphone as central to people’s in-store shopping experience, rewarding shoppers with free gift cards for walking into stores, interacting with products at the aisle, and purchasing at the register. As of today, consumers can also earn rewards for mobile browsing and buying – an industry first!

comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India

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comScore
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comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

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comScore
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comScore announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

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comScore
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comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

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