October 31, 2022
Xapads Media, a leading adtech platform in India has entered into a strategic partnership with top smartphone brand Xiaomi, to offer advertisers exclusive access to Xiaomi’s premium app inventory for in-app advertising.
Xapads has established a strong foothold in Indonesia and have been working with some prominent brands from various sectors like fintech, e-commerce etc. This new partnership will assist brands to tap the full power of on-device app recommendation via Xiaomi and will also help marketers with real-time insights, quality user acquisition, and premium ad placements while generating leads and giving product recommendations in a hygienic environment.
Xiaomi is flourishing in global markets efficiently and with this association, it aims to increase its penetration in the SEA region and also harness its reach along with on-ground sales.
Commenting on this partnership, Nitin Gupta, CEO, Xapads said, “We at Xapads are glad to be associated with Xiaomi and its inventory integrated with our award-winning proprietary AI / ML driven programmatic engine, Xerxes, advertisers will get easy and direct access to Xiaomi’s premium inventory along with better pricing and ad placement options. I believe that with the combination of Xapads’s expertise and access to Xiaomi’s inventory we will be able to offer our clients with the best programmatic solutions around OEMs. Together we hope to redefine performance programmatically and help brands to better sustain themselves in the adtech landscape.”
Ramneek Chadha, COO, Xapads Media also expressed his excitement about the development,“It's great to work with a credible, trusted and leading OEM partner. The new branding and promotion opportunities would help marketers connect with hard-to-reach niche audiences and optimize their ad campaigns”.
"Xiaomi doesn't only offer amazing hardware products, we're also committed to creating a rich ecosystem of internet services based on MIUI. Our cooperation with Xapads will build a bridge for better communication between brands and Indonesian consumers and deliver value to everyone." Said Chan Liu, General Manager, International Internet Business Dept., Xiaomi
Xapads is an India-based global Ad-tech platform that brings in technology-driven advertising, offering 360-degree digital marketing via their proprietary artificial intelligence and machine learning-driven award-winning programmatic engine, Xerxes. With direct access to more than 25k apps globally and direct integration with major OEMs, Xapads is able to reach over 850M unique users monthly. Xapads has been expanding its operations and currently operates 9 offices across India, the US, Singapore, UAE, Indonesia, and Russia.