of consumers feel their digital customer experience has improved over the last year.
Source: Accenture Interactive, Personalization Pulse Survey, 2021.
Understanding data means understanding your consumer – who they are, where they are and what they want.
Accenture Interactive and MMA present a three-part webinar series exploring the future of data. It explores how having the right data and data strategy can drive better consumer experiences and unlock significant value in your business.
As marketers, we are all aware that consumer expectations have shifted drastically over the past year. Consumers have re-evaluated their priorities, and transferred this new mindset to where, what and how they buy. The ability to trust a brand with personal information and being treated as a human rather than a customer are two important factors encouraging the consumer buying experience. But, what is the role of data in this experience?
