of consumers feel their digital customer experience has improved over the last year.
Source: Accenture Interactive, Personalization Pulse Survey, 2021.
As marketers, we are all aware that consumer expectations have shifted drastically over the past year. Consumers have re-evaluated their priorities, and transferred this new mindset to where, what and how they buy. The ability to trust a brand with personal information and being treated as a human rather than a customer are two important factors encouraging the consumer buying experience. But, what is the role of data in this experience?
As marketers, we are all aware that consumer expectations have shifted drastically over the past year. Consumers have re-evaluated their priorities, and transferred this new mindset to where, what and how they buy. The ability to trust a brand with personal information and being treated as a human rather than a customer are two important factors encouraging the consumer buying experience. But, what is the role of data in this experience?
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