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Press Releases

Wed, 07/29/2020 - 04:23

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

Mon, 07/20/2020 - 20:18

MMA Global Welcomes Deborah Wahl, Global CMO of General Motors, as Incoming Chair for MMA Global Board of Directors

Mon, 06/22/2020 - 10:54

MMA's The Great Marketing Growth Debate Series Addresses the Question of Which Marketing Growth Strategy Works Best

Tue, 06/09/2020 - 11:00

Kochava and the MMA Global Partner in the Fight Against Mobile Ad Attribution Fraud

Tue, 04/07/2020 - 08:00

MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to Navigate the Current Global Crisis

Thu, 12/19/2019 - 10:12

MMA Releases 2019 State of Multi-Touch Attribution Benchmark Report

Tue, 12/17/2019 - 05:44

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Tue, 11/19/2019 - 00:48

Industry Marketing Leaders from Ford, L’Oreal, Carbon, Northwestern Mutual, Monster, Petco, SmileDirectClub, Spotify, Teads and UM-Universal McCann Appointed to the MMA North America Board of Directors

Thu, 11/07/2019 - 16:40

Mindshare China is the Big Winner of 11 Awards at the MMA 2019 Smarties X and North America Awards Honoring Effective Mobile Marketing Campaigns

Thu, 11/07/2019 - 15:17

MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging

Wed, 10/23/2019 - 12:11

Llega a la Argentina el MMA Innovate, una cumbre exclusiva para altos mandos del marketing

Fri, 10/18/2019 - 08:00

MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future

Tue, 10/15/2019 - 08:53

MMA Adds Leading Marketers to Asia Pacific Board of Directors

Tue, 10/01/2019 - 00:57

MMA Appoints New Marketing Leaders to Global Board of Directors, Solidifying Worldwide Role in Driving the Future of Marketing

Mon, 09/30/2019 - 00:40

MMA Unveils 2019 SMARTIES® X AND SMARTIES® North America Shortlist

Thu, 08/15/2019 - 12:23

Conseguir atención en la era de la multipantalla

Thu, 08/15/2019 - 12:22

Gaming y Publicidad: El nuevo Playbook de la Mobile Marketing Association

Thu, 08/15/2019 - 12:21

El MMA Impact Forum anticipó lo que viene en el mundo del marketing

Mon, 08/05/2019 - 00:00

Laura Rapino, nueva presidenta de la Mobile Marketing Association

Tue, 05/07/2019 - 12:45

Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era

Wed, 05/01/2019 - 09:54

MMA SA announces 14 new board members and strategic partners

Wed, 05/01/2019 - 09:07

MMA SA announces 2019 board

Wed, 03/06/2019 - 14:00

Mobile Marketing Association Reveals Brands Need a “First Second Strategy”

Tue, 03/05/2019 - 10:30

Mobile Marketing Association Reveals the Full Global and North America Rankings for the SMARTIES™ Business Impact Index

Wed, 02/20/2019 - 11:38

Mobile Marketing Association Reveals Shortlists for the Global and North America SMARTIES™ Business Impact Index

Fri, 12/21/2018 - 14:56

MMA Launches the Future of Mobile Fraud Council to help Marketers Stay Ahead of Fraudulent Practices

Fri, 12/21/2018 - 01:00

Lucila Costantini, de Johnson & Johnson, asume la presidencia de la Mobile Marketing Association

Tue, 10/09/2018 - 08:13

International Speakers Join Local Leaders At MMA SA's Acceleration Forum

Mon, 10/01/2018 - 23:54

MMA 2018 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

Mon, 10/01/2018 - 08:00

MMA Appoints Seven New Marketing Leaders to Global Board of Directors and Fourteen to the North America Board of Directors

Wed, 09/05/2018 - 16:42

Smarties EMEA Shortlist

Thu, 07/26/2018 - 20:29

Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Thu, 05/03/2018 - 10:41

MMA Launches SAVE, a Marketer Led Brand Safety Council to Ensure Safeguards for Brands in all Marketing Environments

Sun, 04/15/2018 - 20:06

MMA SMARTIES Business Impact Index for EMEA is launched

Tue, 04/10/2018 - 12:09

Mobile Marketing Association Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Enabling Technology Providers Driving the Most Impact Through Mobile on the SMARTIES™ Business Impact Index.

Wed, 03/28/2018 - 18:58

Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index

Mon, 10/30/2017 - 10:08

Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES™ India awards 2017

Thu, 10/05/2017 - 12:27

MMA announces new appointments to Asia Pacific Board of Directors

Wed, 09/27/2017 - 15:18

Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys ‘R Us and Twitter Appointed to the MMA North American Board

Wed, 09/27/2017 - 14:49

MMA Appoints Seven New Business Leaders to the Global Board of Directors

Tue, 09/26/2017 - 08:04

Mobile Marketing Association Releases Data Tools to Support Effective Multi-touch Attribution (MTA)

Mon, 09/25/2017 - 16:49

MMA 2017 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

Mon, 09/25/2017 - 08:00

Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure

Thu, 08/24/2017 - 02:45

EMEA: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

Thu, 08/24/2017 - 02:45

UK: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

Wed, 08/16/2017 - 09:42

MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties

Mon, 08/14/2017 - 02:02

MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury

Fri, 07/21/2017 - 14:31

Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman

Thu, 06/29/2017 - 09:00

Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business Impact

Fri, 06/16/2017 - 11:43

Nicolas Rieul joins S4M as VP Strategy EMEA

Thu, 05/18/2017 - 16:47

Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina

Mon, 05/15/2017 - 10:01

Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy

Tue, 05/02/2017 - 07:50

MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark, Samsung, and Twitter

Wed, 04/05/2017 - 09:00

Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics

Thu, 03/30/2017 - 07:55

Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo for Leading Location Leadership Forum

Wed, 03/29/2017 - 15:41

MRC Issues Location Based Advertising Measurement Guidelines

Thu, 03/09/2017 - 15:20

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Tue, 12/20/2016 - 13:36

IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model

Wed, 11/23/2016 - 02:54

Goodstuff Communications and House of Fraser are awarded “Best in Show’ at the MMA’s UK Smarties Awards for their ‘View from the Red Carpet” mobile campaign

Wed, 11/23/2016 - 02:53

Nike and Mindshare Turkey are awarded “Best in Show’ at the MMA’s EMEA Smarties Awards for their Spark Brilliance mobile campaign

Mon, 11/21/2016 - 15:18

Marketers Use of Location Insights is Expanding, Shows MMA Study

Tue, 11/15/2016 - 16:46

More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to Mobile Marketing Association

Mon, 11/14/2016 - 09:08

Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association and Kantar Millward Brown

Fri, 09/30/2016 - 10:40

Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles

Wed, 09/28/2016 - 10:11

Estos son los ganadores de los Premios MMA Smarties 2016 Latam

Tue, 09/27/2016 - 16:44

MMA 2016 Global Smarties™ Awards Honor Most Creative, Innovative and Effective in Mobile Marketing

Mon, 09/26/2016 - 19:42

Mobile Marketing Association Launches Marketing Attribution Think Tank to Lead and Rethink Marketing Attribution and Measurement

Mon, 09/26/2016 - 05:55

MMA Appoints Six New Brand Leaders to Global Board of Directors

Mon, 09/26/2016 - 05:54

MMA Appoints Ten New Brand Marketer and Media/Marketing Solutions Leaders to the North American Board of Directors

Mon, 09/12/2016 - 17:43

MMA se suma como auspiciante de los Premios Clarin Creatividad

Mon, 09/12/2016 - 17:32

Mejores Prácticas para crear una campaña de Audio Digital efectiva

Mon, 09/12/2016 - 17:09

Mobile rompió la horizontarquía

Mon, 09/05/2016 - 15:01

MMA Announces 2016 EMEA Smarties™ Awards Shortlist

Mon, 09/05/2016 - 15:01

MMA Announces 2016 UK Smarties™ Awards Shortlist

Mon, 08/22/2016 - 13:51

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America/ AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS​

Wed, 08/17/2016 - 11:48

MMA Announces 2016 Global Smarties™ Awards Shortlist

Wed, 08/17/2016 - 11:24

Mobile: Mexico #1 screen when making purchases /Mobile: la pantalla #1 en México a la hora de preparar las compras

Mon, 08/15/2016 - 05:48

World Mobile Congress 2016: how to make business with China, for the 1st time/ World Mobile Congress 2016: cómo hacer negocios por primera vez en China

Thu, 08/11/2016 - 13:00

AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual SM2 Innovation Summit

Fri, 07/22/2016 - 12:22

From the big screen to the small one | De la pantallota a la pantallita

Fri, 07/22/2016 - 12:09

5 Ways SMS Can Fuel User Growth and Crush Your Competition | 5 maneras en las que los SMS pueden potenciar el crecimiento de los usuarios y aplastar a la competencia​

Fri, 07/22/2016 - 11:56

From users to buyers: a retention challenge for the ecommerce apps | De usuario a comprador: los desafíos de retención para las apps de ecommerce

Fri, 06/10/2016 - 10:21

Local retargeting: a new concept in digital marketing | Local retargeting: un nuevo concepto de marketing digital

Thu, 06/09/2016 - 19:08

The most expected format arrives to stay, mobile video ads | El formato más esperado llegó para quedarse, mobile video ads

Wed, 05/11/2016 - 18:13

Emojis En La Publicidad, Qué Están Haciendo Las Marcas? | Emojis In Advertising, What Are The Brands Doing?

Mon, 05/09/2016 - 07:00

MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers And Agencies

Wed, 04/13/2016 - 12:54

Más allá de la conquista de las apps, marcas mobile friendly | Beyond the conquest of the apps, mobile friendly brands

Wed, 04/13/2016 - 12:52

Como generar usuarios de calidad en Apps | How to generate quality apps users

Wed, 04/13/2016 - 12:41

Manual de retargeting en español: todo lo que hay que saber sobre la reactivación de usuarios | Retargeting Manual in Spanish: all you need to know about user reengagement

Thu, 03/10/2016 - 17:51

SMS in México yet in good health | El SMS en México aún goza de buena salud

Thu, 03/10/2016 - 17:40

APPS 2015: trends revision UX/UI | APPS 2015: revisión de tendencias UX/UI

Thu, 03/03/2016 - 16:21

Mobile Marketing advice for SMES | CONSEJOS DE MARKETING MOBILE PARA LAS PYMES

Thu, 03/03/2016 - 11:28

What happens, happens in Barcelona | Todo lo que pasa, pasa en Barcelona

Mon, 02/22/2016 - 07:25

New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement

Thu, 02/11/2016 - 13:25

What do we talk about when we talk about programmatic? | ¿De qué hablamos cuando hablamos de programmatic?

Thu, 02/11/2016 - 13:20

Real Time Performance in Mobile & Added Value | Performance Mobile en Real Time y Valor Agregado

Wed, 01/13/2016 - 17:07

Demystify: mobile users are not only millennials | Desmitificar: los usuarios móviles no son sólo Millennials

Wed, 01/06/2016 - 18:23

Todo lo que necesitás saber sobre backend | All you need to know regarding Backend

Mon, 12/21/2015 - 12:42

Tendencias Digitales 2016 | Digital Trends 2016

Mon, 12/21/2015 - 12:35

Consejos para hacer compras de navidad en el móvil SEGURAS | Tips for Christmas shopping in the mobile

Press Contacts

GLOBAL & NORTH AMERICA

Mobile Marketing Association
Sheryl Daija
Phone: +1 917 287 6140
[email protected]

ASIA PACIFIC

Sonya Madeira
Phone: +65 6221 8729
[email protected]

EUROPE, MIDDLE EAST, AFRICA

Chris Babayode
[email protected]