Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
MM25 Marketer Peer Group
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
Register Today for MMA's Webinar Series
Concise sessions designed to build modern marketing capabilities
POSSIBLE - Embrace the Impossible
April 15-17, 2024 | Miami Beach, Florida
POSSIBLE
The Great CDO Debates
CMO & CEO Summit
Marketing Growth Debate
Brand Safety Strategy
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
MENA
South Africa
Germany
Türkiye
United Kingdom
KSA
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
Data maturity 2023 – Two years later.
Download our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies
Over the past two years, the data maturity landscape has shown limited progress in certain areas, with a relatively slow pace of change and evolution among leadership, suggesting that organizations need to accelerate their efforts to drive significant advancements in how they approach data.
State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
MATT - Marketing Attribution
MOSTT - Marketing Organization
SAVE - Brand Safety
DATT - Data in Marketing
Join MMA
Membership Application
Member Directory
Categories & Dues
Member Testimonials
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
MM25 Marketer Peer Group
Member Testimonials
MMA Regional & Local
FAQs
Contact us
About
Media Center
Media Center
About
Media Center
About
Media Center
MMA in the News
Press Releases
Thu, 11/30/2023 - 15:59
MMA GERMANY Announces Winners Of The 2023 SMARTIES Germany Awards
Thu, 11/30/2023 - 15:59
Winners of MMA EMEA Smarties 2023 Announced, with Havas Play, Havas Media Network, and Unilever Turkiye big winners on the night.
Fri, 04/28/2023 - 10:33
MMA Global Asia Pacific Welcomes Entries for 2023 SMARTIES™ Awards, Expands to The Philippines & Thailand
Wed, 04/19/2023 - 08:57
La Société Protectrice des Animaux (SPA), Havas Play, Subway, Dentsu and Carat Win 2022 MMA SMARTIES Best In Show Awards
Thu, 02/23/2023 - 09:46
MMA Global announces 2022 SMARTIES APAC winners
Wed, 02/08/2023 - 08:43
ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, Kingdom of Saudi Arabia to accelerate growth
Tue, 11/22/2022 - 07:11
MMA Global, Under the Leadership of Industry Leader Amit Shah as Board Chair, Grows North America Board with 18 Industry Leaders as New Board Members
Tue, 11/22/2022 - 07:08
MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny as Board Chair, and Welcomes 17 Marketing Industry Leaders as New Board Members
Mon, 07/18/2022 - 06:00
For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics
Thu, 04/28/2022 - 06:00
New Research Report Points Out Marketers Don’t Agree on How to Achieve Growth; New Series Aims to Help
Wed, 12/08/2021 - 21:45
MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability
Fri, 12/03/2021 - 08:17
Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)
Thu, 11/18/2021 - 16:53
MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries
Tue, 11/16/2021 - 06:45
MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands
Thu, 11/11/2021 - 11:50
Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards
Fri, 11/05/2021 - 09:45
MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021
Wed, 10/13/2021 - 12:01
MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data
Wed, 10/06/2021 - 06:47
Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer
Wed, 09/29/2021 - 17:27
MMA Announces 2021 SMARTIES X and North America Shortlist
Thu, 07/15/2021 - 08:00
MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit
Wed, 06/30/2021 - 09:03
MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk
Tue, 06/22/2021 - 11:55
MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index
Wed, 06/16/2021 - 07:34
Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth
Thu, 05/20/2021 - 16:35
Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands
Tue, 04/06/2021 - 11:25
Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)
Wed, 03/17/2021 - 09:40
AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data
Thu, 02/11/2021 - 16:00
MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models
Fri, 01/29/2021 - 03:56
MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors
Tue, 01/12/2021 - 09:00
Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%
Wed, 12/16/2020 - 07:40
Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020
Fri, 12/11/2020 - 08:47
MMA announces 2020 SMARTIES APAC Winners
Tue, 12/08/2020 - 14:49
MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing Ecosystem
Thu, 11/19/2020 - 03:53
MMA EMEA announces its 2020 Smarties Awards shortlist
Mon, 11/09/2020 - 10:12
Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative Marketing Campaigns
Tue, 10/20/2020 - 14:14
MMA Announces 2020 SMARTIES X and North America Shortlist
Thu, 08/13/2020 - 15:48
MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations
Wed, 07/29/2020 - 04:23
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Mon, 07/20/2020 - 20:18
MMA Global Welcomes Deborah Wahl, Global CMO of General Motors, as Incoming Chair for MMA Global Board of Directors
Mon, 06/22/2020 - 10:54
MMA's The Great Marketing Growth Debate Series Addresses the Question of Which Marketing Growth Strategy Works Best
Tue, 06/09/2020 - 11:00
Kochava and the MMA Global Partner in the Fight Against Mobile Ad Attribution Fraud
Tue, 04/07/2020 - 08:00
MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to Navigate the Current Global Crisis
Thu, 12/19/2019 - 10:12
MMA Releases 2019 State of Multi-Touch Attribution Benchmark Report
Tue, 12/17/2019 - 05:44
MMA MENA Announces 2019 Smarties MENA Awards Shortlist.
Tue, 11/19/2019 - 00:48
Industry Marketing Leaders from Ford, L’Oreal, Carbon, Northwestern Mutual, Monster, Petco, SmileDirectClub, Spotify, Teads and UM-Universal McCann Appointed to the MMA North America Board of Directors
Thu, 11/07/2019 - 16:40
Mindshare China is the Big Winner of 11 Awards at the MMA 2019 Smarties X and North America Awards Honoring Effective Mobile Marketing Campaigns
Thu, 11/07/2019 - 15:17
MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging
Wed, 10/23/2019 - 12:11
Llega a la Argentina el MMA Innovate, una cumbre exclusiva para altos mandos del marketing
Fri, 10/18/2019 - 08:00
MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future
Tue, 10/15/2019 - 08:53
MMA Adds Leading Marketers to Asia Pacific Board of Directors
Tue, 10/01/2019 - 00:57
MMA Appoints New Marketing Leaders to Global Board of Directors, Solidifying Worldwide Role in Driving the Future of Marketing
Mon, 09/30/2019 - 00:40
MMA Unveils 2019 SMARTIES® X AND SMARTIES® North America Shortlist
Thu, 08/15/2019 - 12:23
Conseguir atención en la era de la multipantalla
Thu, 08/15/2019 - 12:22
Gaming y Publicidad: El nuevo Playbook de la Mobile Marketing Association
Thu, 08/15/2019 - 12:21
El MMA Impact Forum anticipó lo que viene en el mundo del marketing
Mon, 08/05/2019 - 00:00
Laura Rapino, nueva presidenta de la Mobile Marketing Association
Tue, 05/07/2019 - 12:45
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Wed, 05/01/2019 - 09:54
MMA SA announces 14 new board members and strategic partners
Wed, 05/01/2019 - 09:07
MMA SA announces 2019 board
Wed, 03/06/2019 - 14:00
Mobile Marketing Association Reveals Brands Need a “First Second Strategy”
Tue, 03/05/2019 - 10:30
Mobile Marketing Association Reveals the Full Global and North America Rankings for the SMARTIES™ Business Impact Index
Wed, 02/20/2019 - 11:38
Mobile Marketing Association Reveals Shortlists for the Global and North America SMARTIES™ Business Impact Index
Fri, 12/21/2018 - 14:56
MMA Launches the Future of Mobile Fraud Council to help Marketers Stay Ahead of Fraudulent Practices
Fri, 12/21/2018 - 01:00
Lucila Costantini, de Johnson & Johnson, asume la presidencia de la Mobile Marketing Association
Tue, 10/09/2018 - 08:13
International Speakers Join Local Leaders At MMA SA's Acceleration Forum
Mon, 10/01/2018 - 23:54
MMA 2018 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact
Mon, 10/01/2018 - 08:00
MMA Appoints Seven New Marketing Leaders to Global Board of Directors and Fourteen to the North America Board of Directors
Wed, 09/05/2018 - 16:42
Smarties EMEA Shortlist
Thu, 07/26/2018 - 20:29
Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Thu, 05/03/2018 - 10:41
MMA Launches SAVE, a Marketer Led Brand Safety Council to Ensure Safeguards for Brands in all Marketing Environments
Sun, 04/15/2018 - 20:06
MMA SMARTIES Business Impact Index for EMEA is launched
Tue, 04/10/2018 - 12:09
Mobile Marketing Association Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Enabling Technology Providers Driving the Most Impact Through Mobile on the SMARTIES™ Business Impact Index.
Wed, 03/28/2018 - 18:58
Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index
Mon, 10/30/2017 - 10:08
Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES™ India awards 2017
Thu, 10/05/2017 - 12:27
MMA announces new appointments to Asia Pacific Board of Directors
Wed, 09/27/2017 - 15:18
Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys ‘R Us and Twitter Appointed to the MMA North American Board
Wed, 09/27/2017 - 14:49
MMA Appoints Seven New Business Leaders to the Global Board of Directors
Tue, 09/26/2017 - 08:04
Mobile Marketing Association Releases Data Tools to Support Effective Multi-touch Attribution (MTA)
Mon, 09/25/2017 - 16:49
MMA 2017 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact
Mon, 09/25/2017 - 08:00
Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure
Thu, 08/24/2017 - 02:45
UK: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.
Thu, 08/24/2017 - 02:45
EMEA: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.
Wed, 08/16/2017 - 09:42
MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties
Mon, 08/14/2017 - 02:02
MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury
Fri, 07/21/2017 - 14:31
Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman
Thu, 06/29/2017 - 09:00
Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business Impact
Fri, 06/16/2017 - 11:43
Nicolas Rieul joins S4M as VP Strategy EMEA
Thu, 05/18/2017 - 16:47
Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina
Mon, 05/15/2017 - 10:01
Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy
Tue, 05/02/2017 - 07:50
MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark, Samsung, and Twitter
Wed, 04/05/2017 - 09:00
Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics
Thu, 03/30/2017 - 07:55
Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo for Leading Location Leadership Forum
Wed, 03/29/2017 - 15:41
MRC Issues Location Based Advertising Measurement Guidelines
Thu, 03/09/2017 - 15:20
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Tue, 12/20/2016 - 13:36
IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model
Wed, 11/23/2016 - 02:54
Goodstuff Communications and House of Fraser are awarded “Best in Show’ at the MMA’s UK Smarties Awards for their ‘View from the Red Carpet” mobile campaign
Wed, 11/23/2016 - 02:53
Nike and Mindshare Turkey are awarded “Best in Show’ at the MMA’s EMEA Smarties Awards for their Spark Brilliance mobile campaign
Mon, 11/21/2016 - 15:18
Marketers Use of Location Insights is Expanding, Shows MMA Study
Tue, 11/15/2016 - 16:46
More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to Mobile Marketing Association
Mon, 11/14/2016 - 09:08
Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association and Kantar Millward Brown
Fri, 09/30/2016 - 10:40
Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles
1
2
3
4
5
6
7
next ›
last »
Press Contacts
GLOBAL & NORTH AMERICA
Greg Stuart
Chief Executive Officer
MMA Global
[email protected]
M: +1 631 702 0682
ASIA PACIFIC
Sonya Madeira
Phone: +65 6221 8729
[email protected]
EUROPE, MIDDLE EAST, AFRICA
Chris Babayode
[email protected]
