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Press Releases

Wed, 10/14/2015 - 11:34

MMA Updates Industry’s Progress on Location Data Accuracy in New Report

Mon, 09/28/2015 - 17:18

MMA Unveils 2015 Global Smarties Winners Celebrating Exceptional Campaigns in Mobile Marketing

Mon, 09/14/2015 - 11:24

Smartphones, the new 1st screen | Smartphones, la nueva 1ra pantalla

Fri, 09/11/2015 - 07:00

MMA Welcomes 37 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

Thu, 08/27/2015 - 07:00

MMA Unveils Programmatic Navigator and Releases New Report on Native Advertising Effectiveness

Thu, 08/20/2015 - 13:03

MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

Thu, 08/20/2015 - 04:00

MMA EMEA 2015 Smarties Shortlist Unveils The Best In Mobile Marketing

Thu, 08/13/2015 - 23:45

The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China

Thu, 08/13/2015 - 23:45

MMA发布与可口可乐合作的最新SMoX报告

Tue, 07/28/2015 - 11:10

The MMA Argentina and IAB Present Map Of The Ecosystem Of Digital Mobile Advertising - Argentina 2015 | MAPA DEL ECOSISTEMA DE LA PUBLICIDAD DIGITAL EN MÓVILES DE ARGENTINA 2015

Mon, 07/27/2015 - 19:08

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Short List

Tue, 07/21/2015 - 03:30

MMA Announces Jury Panel for its Smarties™ 2015 EMEA and UK Awards

Thu, 07/16/2015 - 17:45

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Judges Panel

Wed, 06/24/2015 - 12:56

PlaceIQ's Duncan McCall Named to Mobile Marketing Association's North American Board of Directors

Fri, 05/22/2015 - 17:56

MMA collaborated with Google in training #MomentoMóvil taught in Argentina, Chile and Peru | LA MOBILE MARKETING ASSOCIATION JUNTO A GOOGLE EN #MOMENTOMÓVIL

Thu, 05/14/2015 - 07:00

MMA Announces Jury and Redefined Categories for Global Smarties™ Awards

Mon, 04/27/2015 - 13:56

The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers

Thu, 04/09/2015 - 16:58

Using Location for Audience Targeting | SEGMENTACIÓN DE AUDIENCIAS BASADAS EN LA GEOLOCALIZACIÓN

Tue, 03/31/2015 - 07:00

MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

Wed, 03/18/2015 - 13:01

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Fri, 03/13/2015 - 10:42

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Fri, 03/13/2015 - 02:13

Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

Fri, 03/06/2015 - 11:12

Mobile Marketing Growth in Latin America | EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA

Thu, 02/26/2015 - 07:00

New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting

Mon, 02/09/2015 - 11:10

The Most Important Mobile Marketing Trends in 2015│El Programa de Educación de la MMA presenta las Tendencias más importantes del Marketing Móvil

Thu, 02/05/2015 - 07:00

MMA Announces New Chairman and Appointments to North American Board of Directors

Tue, 01/13/2015 - 08:30

MMA Appoints Two Industry Leaders to Key Membership Positions

Thu, 11/20/2014 - 09:48

MMA Announces Partnership with IAB Argentina │ ALIANZA ENTRE IAB ARGENTINA Y MMA

Mon, 10/13/2014 - 14:35

MMA Latam Announces A New Team in Argentina │ Nuevo equipo para la Mobile Marketing Association Latam

Wed, 10/01/2014 - 23:00

MMA Unveils 2014 Global Smarties™ Winners Honoring Exceptional Campaigns in Mobile Marketing

Tue, 09/30/2014 - 15:03

MMA Report Suggests Worldwide Mobile Ad Spend Could Reach $220 Billion

Mon, 09/29/2014 - 00:39

Big Mobile launches the next generation of high impact mobile ad formats.

Thu, 09/25/2014 - 07:00

MMA Launches First-Ever “Internet of Things” Incubation Council to Increase Education and Innovation Opportunities for Members

Wed, 09/03/2014 - 06:00

MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region

Mon, 08/25/2014 - 07:44

MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

Fri, 08/15/2014 - 19:04

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Tue, 08/12/2014 - 13:29

With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

Tue, 08/05/2014 - 11:18

MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

Wed, 07/30/2014 - 16:36

MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

Fri, 07/11/2014 - 17:53

Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

Tue, 07/08/2014 - 16:31

Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

Tue, 07/01/2014 - 14:28

Mobile Marketing Association Creates MM25

Mon, 06/30/2014 - 15:12

MMA Announces New Appointments to UK Board of Directors

Tue, 06/24/2014 - 17:18

MMA Announces New Appointments to Global Board of Directors

Tue, 06/24/2014 - 13:17

MMA Announces New Appointments to APAC Board of Directors

Tue, 06/24/2014 - 13:13

MMA Announces New Appointments to EMEA Board of Directors

Tue, 06/24/2014 - 13:08

MMA Announces New Appointments to LATAM Board of Directors

Mon, 06/16/2014 - 17:34

Urban Airship and the Mobile Marketing Association Showcase Beacon-Triggered App Engagement in Cannes Lions Festival App

Thu, 06/12/2014 - 18:37

MMA Reveals a Creative Framework for Breakthrough Mobile Marketing Campaigns

Wed, 05/21/2014 - 19:09

Mobile Marketing Association Launches First-Ever Mobile Marketing Case Study Hub

Mon, 05/05/2014 - 22:36

Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

Thu, 04/24/2014 - 10:14

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Wed, 01/22/2014 - 13:03

MMA Appoints Chris Babayode as Managing Director for EMEA Region

Mon, 10/14/2013 - 09:00

Ten Executives to Join the MMA North America Board of Directors

Mon, 10/14/2013 - 08:00

The Mobile Marketing Association Announces LATAM Board of Directors

Mon, 10/14/2013 - 07:00

MMA Announces Newly-Elected Board of Directors for Asia Pacific

Mon, 10/14/2013 - 04:00

MMA EMEA Announces New Board of Directors

Wed, 09/25/2013 - 21:00

MMA Announces the 2013 Smarties™ Global Award Winners

Wed, 09/25/2013 - 07:30

MMA Introduces Location Terminology Guide

Tue, 09/24/2013 - 07:30

Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

Tue, 09/03/2013 - 07:08

Mobile Marketing Academy brings intensive mobile training to Asia-Pacific marketers

Wed, 06/12/2013 - 17:43

Every Moment is Mobile: The MMA Mobile Circus Returns to the Cannes Lions International Festival of Creativity

Thu, 06/06/2013 - 09:00

MMA Unveils Categories and Criteria For The Smarties™ To Award The Best and Brightest In Mobile Advertising and Marketing

Thu, 04/11/2013 - 08:00

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

Wed, 04/03/2013 - 09:00

MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing

Wed, 03/06/2013 - 13:07

IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment

Tue, 02/19/2013 - 09:00

MMA Announces New Appointments to the Global Board of Directors

Wed, 01/30/2013 - 09:56

MMA Authors Mobile Couponing Primer and Establishes Structure for Engagement

Fri, 01/25/2013 - 10:06

MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

Tue, 01/15/2013 - 11:30

MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board

Tue, 12/11/2012 - 15:18

MMA Releases “U.S. Consumer Best Practices for Messaging” 7.0

Fri, 11/30/2012 - 10:28

FCC Issues Ruling on SoundBite Petition: Confirmatory Opt-Out Messages Are Not In Violation of TCPA

Tue, 11/20/2012 - 13:14

Sybase 365 & MMA Survey Finds 87% of Consumers Will Use A Mobile Device To Help Make Holiday Purchases

Mon, 11/19/2012 - 12:07

Updated Mobile Web Advertising Measurement Guidelines Released For Public Comment By IAB, MMA & MRC

Fri, 10/26/2012 - 13:06

ePrize Elevates to MMA North America Premier Member

Tue, 10/16/2012 - 13:37

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

Mon, 10/15/2012 - 13:14

MMA Announces 2012 Global Board Executive Committee

Thu, 10/04/2012 - 14:38

MMA’s SM2 a Launch Pad for Mondēlez International’s “Mobile Futures”

Thu, 10/04/2012 - 14:16

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer

Thu, 10/04/2012 - 13:55

Sound Bites from SM2: Marketers Place Their Bets and Dollars in Mobile

Thu, 10/04/2012 - 02:03

MMA Announces the Smarties™ Award Winners

Mon, 10/01/2012 - 12:34

Macys.com and Home Depot join MMA’s North America Board of Directors

Tue, 09/25/2012 - 11:03

SNL Legend Colin Quinn to Host MMA’s Global Smarties™ Awards

Mon, 09/24/2012 - 11:21

MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”

Fri, 09/21/2012 - 17:44

Winners for The First Smarties™ India 2012 Awards

Fri, 09/21/2012 - 17:05

MMA Releases Primer on Mobile Analytics

Fri, 09/21/2012 - 16:58

MMA Releases the Summer 2012 Edition of the International Journal of Mobile Marketing

Fri, 09/07/2012 - 12:45

MMA Announces Short List for The Smarties™

Wed, 08/29/2012 - 14:47

MMA Launches Mobile Study “MXS”

Mon, 08/06/2012 - 17:53

Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition

Fri, 07/20/2012 - 12:35

Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards

Mon, 07/16/2012 - 11:13

MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Thu, 06/14/2012 - 17:47

MMA Announces New North America Board of Directors

Thu, 06/14/2012 - 13:00

MMA Announces New EMEA Board of Directors & Chairperson

Wed, 06/06/2012 - 21:40

MMA Announces New Global Board of Directors

Wed, 05/16/2012 - 15:28

Mobile Marketing Association (MMA) Launches MMA Mexico

Tue, 05/15/2012 - 14:29

Google, with MMA, Re-Launches 'Our Mobile Planet'; Global Mobile Data Resource

Mon, 05/14/2012 - 16:33

The MMA Mobile Circus Comes To Town at the 59th Cannes Lions International Festival of Creativity

Wed, 05/09/2012 - 16:04

The MMA Announces Expanded Award Categories For The Smarties™ To Reflect How Marketers Employ The Power Of Mobile To Meet Marketing Objectives

Thu, 04/19/2012 - 15:54

MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’

Press Contacts

GLOBAL & NORTH AMERICA

Mobile Marketing Association
Sheryl Daija
Phone: +1 917 287 6140
[email protected]

ASIA PACIFIC

Sonya Madeira
Phone: +65 6221 8729
[email protected]

EUROPE, MIDDLE EAST, AFRICA

Chris Babayode
[email protected]