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MMA in the News

Press Releases

Mon, 09/12/2016 - 17:32

Mejores Prácticas para crear una campaña de Audio Digital efectiva

Mon, 09/12/2016 - 17:09

Mobile rompió la horizontarquía

Mon, 09/05/2016 - 15:01

MMA Announces 2016 EMEA Smarties™ Awards Shortlist

Mon, 09/05/2016 - 15:01

MMA Announces 2016 UK Smarties™ Awards Shortlist

Mon, 08/22/2016 - 13:51

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America/ AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS​

Wed, 08/17/2016 - 11:48

MMA Announces 2016 Global Smarties™ Awards Shortlist

Wed, 08/17/2016 - 11:24

Mobile: Mexico #1 screen when making purchases /Mobile: la pantalla #1 en México a la hora de preparar las compras

Mon, 08/15/2016 - 05:48

World Mobile Congress 2016: how to make business with China, for the 1st time/ World Mobile Congress 2016: cómo hacer negocios por primera vez en China

Thu, 08/11/2016 - 13:00

AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual SM2 Innovation Summit

Fri, 07/22/2016 - 12:22

From the big screen to the small one | De la pantallota a la pantallita

Fri, 07/22/2016 - 12:09

5 Ways SMS Can Fuel User Growth and Crush Your Competition | 5 maneras en las que los SMS pueden potenciar el crecimiento de los usuarios y aplastar a la competencia​

Fri, 07/22/2016 - 11:56

From users to buyers: a retention challenge for the ecommerce apps | De usuario a comprador: los desafíos de retención para las apps de ecommerce

Fri, 06/10/2016 - 10:21

Local retargeting: a new concept in digital marketing | Local retargeting: un nuevo concepto de marketing digital

Thu, 06/09/2016 - 19:08

The most expected format arrives to stay, mobile video ads | El formato más esperado llegó para quedarse, mobile video ads

Wed, 05/11/2016 - 18:13

Emojis En La Publicidad, Qué Están Haciendo Las Marcas? | Emojis In Advertising, What Are The Brands Doing?

Mon, 05/09/2016 - 07:00

MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers And Agencies

Wed, 04/13/2016 - 12:54

Más allá de la conquista de las apps, marcas mobile friendly | Beyond the conquest of the apps, mobile friendly brands

Wed, 04/13/2016 - 12:52

Como generar usuarios de calidad en Apps | How to generate quality apps users

Wed, 04/13/2016 - 12:41

Manual de retargeting en español: todo lo que hay que saber sobre la reactivación de usuarios | Retargeting Manual in Spanish: all you need to know about user reengagement

Thu, 03/10/2016 - 17:51

SMS in México yet in good health | El SMS en México aún goza de buena salud

Thu, 03/10/2016 - 17:40

APPS 2015: trends revision UX/UI | APPS 2015: revisión de tendencias UX/UI

Thu, 03/03/2016 - 16:21

Mobile Marketing advice for SMES | CONSEJOS DE MARKETING MOBILE PARA LAS PYMES

Thu, 03/03/2016 - 11:28

What happens, happens in Barcelona | Todo lo que pasa, pasa en Barcelona

Mon, 02/22/2016 - 07:25

New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement

Thu, 02/11/2016 - 13:25

What do we talk about when we talk about programmatic? | ¿De qué hablamos cuando hablamos de programmatic?

Thu, 02/11/2016 - 13:20

Real Time Performance in Mobile & Added Value | Performance Mobile en Real Time y Valor Agregado

Wed, 01/13/2016 - 17:07

Demystify: mobile users are not only millennials | Desmitificar: los usuarios móviles no son sólo Millennials

Wed, 01/06/2016 - 18:23

Todo lo que necesitás saber sobre backend | All you need to know regarding Backend

Mon, 12/21/2015 - 12:42

Tendencias Digitales 2016 | Digital Trends 2016

Mon, 12/21/2015 - 12:35

Consejos para hacer compras de navidad en el móvil SEGURAS | Tips for Christmas shopping in the mobile

Thu, 12/17/2015 - 10:58

MMA Issues Guidance Report on Mobile Native Advertising

Thu, 12/10/2015 - 11:43

Innovation in mobile | Innovación en mobile

Thu, 12/10/2015 - 11:38

MMA Forum Argentina | Se Celebró El Mma Forum Argentina 2015 #Mobiletransformation, El Espacio Para Pensar El Marketing Mobile Desde Adentro

Thu, 12/10/2015 - 11:32

The device world: from smartphones to wearables | El mundo de los dispositivos: de los smarthphones a los wearables

Thu, 12/03/2015 - 07:00

MMA: “The Human Connection and Purpose Driven Strategies are at the Forefront for Top Mobile Marketers”

Tue, 12/01/2015 - 10:35

MMA Appoints Five New Brand Leaders To The North American Board Of Directors

Tue, 11/24/2015 - 08:00

MMA Releases White Paper on the State of In-Store Beacon Technology

Mon, 11/23/2015 - 09:00

MMA Appoints Major Consumer Brands to Global Board of Directors

Fri, 10/30/2015 - 17:48

MMA presents FORUM MMA ARGENTINA 2015 | LA MMA presenta MMA FORUM ARGENTINA 2015

Fri, 10/30/2015 - 17:38

MMA appoints new Chairman | LA MMA DESIGNA NUEVO CHAIRMAN

Fri, 10/30/2015 - 17:30

Creativity, the main antidote for adblockers | La creatividad como principal antídoto contra los adblockers

Thu, 10/29/2015 - 18:23

Web Responsible vs Native Apps | Web Responsive vs Apps Nativas

Mon, 10/26/2015 - 19:03

Latin America Is Fastest-Growing Mobile Ad Market

Mon, 10/26/2015 - 18:32

Geolocalization Keypoints | Las Claves de la Geolocalización

Wed, 10/14/2015 - 19:10

Rich Media, High Impact In The Palm Of Your Hand | Rich Media, Alto Impacto Al Alcance De La Mano

Wed, 10/14/2015 - 11:34

MMA Updates Industry’s Progress on Location Data Accuracy in New Report

Mon, 09/28/2015 - 17:18

MMA Unveils 2015 Global Smarties Winners Celebrating Exceptional Campaigns in Mobile Marketing

Mon, 09/14/2015 - 11:24

Smartphones, the new 1st screen | Smartphones, la nueva 1ra pantalla

Fri, 09/11/2015 - 07:00

MMA Welcomes 37 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

Thu, 08/27/2015 - 07:00

MMA Unveils Programmatic Navigator and Releases New Report on Native Advertising Effectiveness

Thu, 08/20/2015 - 13:03

MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

Thu, 08/20/2015 - 04:00

MMA EMEA 2015 Smarties Shortlist Unveils The Best In Mobile Marketing

Thu, 08/13/2015 - 23:45

The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China

Thu, 08/13/2015 - 23:45

MMA发布与可口可乐合作的最新SMoX报告

Tue, 07/28/2015 - 11:10

The MMA Argentina and IAB Present Map Of The Ecosystem Of Digital Mobile Advertising - Argentina 2015 | MAPA DEL ECOSISTEMA DE LA PUBLICIDAD DIGITAL EN MÓVILES DE ARGENTINA 2015

Mon, 07/27/2015 - 19:08

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Short List

Tue, 07/21/2015 - 03:30

MMA Announces Jury Panel for its Smarties™ 2015 EMEA and UK Awards

Thu, 07/16/2015 - 17:45

The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Judges Panel

Wed, 06/24/2015 - 12:56

PlaceIQ's Duncan McCall Named to Mobile Marketing Association's North American Board of Directors

Fri, 05/22/2015 - 17:56

MMA collaborated with Google in training #MomentoMóvil taught in Argentina, Chile and Peru | LA MOBILE MARKETING ASSOCIATION JUNTO A GOOGLE EN #MOMENTOMÓVIL

Thu, 05/14/2015 - 07:00

MMA Announces Jury and Redefined Categories for Global Smarties™ Awards

Mon, 04/27/2015 - 13:56

The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers

Thu, 04/09/2015 - 16:58

Using Location for Audience Targeting | SEGMENTACIÓN DE AUDIENCIAS BASADAS EN LA GEOLOCALIZACIÓN

Tue, 03/31/2015 - 07:00

MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

Wed, 03/18/2015 - 13:01

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Fri, 03/13/2015 - 10:42

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Fri, 03/13/2015 - 02:13

Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

Fri, 03/06/2015 - 11:12

Mobile Marketing Growth in Latin America | EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA

Thu, 02/26/2015 - 07:00

New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting

Mon, 02/09/2015 - 11:10

The Most Important Mobile Marketing Trends in 2015│El Programa de Educación de la MMA presenta las Tendencias más importantes del Marketing Móvil

Thu, 02/05/2015 - 07:00

MMA Announces New Chairman and Appointments to North American Board of Directors

Tue, 01/13/2015 - 08:30

MMA Appoints Two Industry Leaders to Key Membership Positions

Thu, 11/20/2014 - 09:48

MMA Announces Partnership with IAB Argentina │ ALIANZA ENTRE IAB ARGENTINA Y MMA

Mon, 10/13/2014 - 14:35

MMA Latam Announces A New Team in Argentina │ Nuevo equipo para la Mobile Marketing Association Latam

Wed, 10/01/2014 - 23:00

MMA Unveils 2014 Global Smarties™ Winners Honoring Exceptional Campaigns in Mobile Marketing

Tue, 09/30/2014 - 15:03

MMA Report Suggests Worldwide Mobile Ad Spend Could Reach $220 Billion

Mon, 09/29/2014 - 00:39

Big Mobile launches the next generation of high impact mobile ad formats.

Thu, 09/25/2014 - 07:00

MMA Launches First-Ever “Internet of Things” Incubation Council to Increase Education and Innovation Opportunities for Members

Wed, 09/03/2014 - 06:00

MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region

Mon, 08/25/2014 - 07:44

MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

Fri, 08/15/2014 - 19:04

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Tue, 08/12/2014 - 13:29

With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

Tue, 08/05/2014 - 11:18

MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

Wed, 07/30/2014 - 16:36

MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

Fri, 07/11/2014 - 17:53

Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

Tue, 07/08/2014 - 16:31

Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

Tue, 07/01/2014 - 14:28

Mobile Marketing Association Creates MM25

Mon, 06/30/2014 - 15:12

MMA Announces New Appointments to UK Board of Directors

Tue, 06/24/2014 - 17:18

MMA Announces New Appointments to Global Board of Directors

Tue, 06/24/2014 - 13:17

MMA Announces New Appointments to APAC Board of Directors

Tue, 06/24/2014 - 13:13

MMA Announces New Appointments to EMEA Board of Directors

Tue, 06/24/2014 - 13:08

MMA Announces New Appointments to LATAM Board of Directors

Mon, 06/16/2014 - 17:34

Urban Airship and the Mobile Marketing Association Showcase Beacon-Triggered App Engagement in Cannes Lions Festival App

Thu, 06/12/2014 - 18:37

MMA Reveals a Creative Framework for Breakthrough Mobile Marketing Campaigns

Wed, 05/21/2014 - 19:09

Mobile Marketing Association Launches First-Ever Mobile Marketing Case Study Hub

Mon, 05/05/2014 - 22:36

Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

Thu, 04/24/2014 - 10:14

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Wed, 01/22/2014 - 13:03

MMA Appoints Chris Babayode as Managing Director for EMEA Region

Mon, 10/14/2013 - 09:00

Ten Executives to Join the MMA North America Board of Directors

Mon, 10/14/2013 - 08:00

The Mobile Marketing Association Announces LATAM Board of Directors

Press Contacts

GLOBAL & NORTH AMERICA

Greg Stuart
Chief Executive Officer
MMA Global
[email protected]
M: +1 631 702 0682

ASIA PACIFIC

Sonya Madeira
Phone: +65 6221 8729
[email protected]

EUROPE, MIDDLE EAST, AFRICA

Chris Babayode
[email protected]