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MMA in the News
Press Releases
Mon, 11/14/2016 - 09:08
Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association and Kantar Millward Brown
Fri, 09/30/2016 - 10:40
Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles
Wed, 09/28/2016 - 10:11
Estos son los ganadores de los Premios MMA Smarties 2016 Latam
Tue, 09/27/2016 - 16:44
MMA 2016 Global Smarties™ Awards Honor Most Creative, Innovative and Effective in Mobile Marketing
Mon, 09/26/2016 - 19:42
Mobile Marketing Association Launches Marketing Attribution Think Tank to Lead and Rethink Marketing Attribution and Measurement
Mon, 09/26/2016 - 05:55
MMA Appoints Six New Brand Leaders to Global Board of Directors
Mon, 09/26/2016 - 05:54
MMA Appoints Ten New Brand Marketer and Media/Marketing Solutions Leaders to the North American Board of Directors
Mon, 09/12/2016 - 17:43
MMA se suma como auspiciante de los Premios Clarin Creatividad
Mon, 09/12/2016 - 17:32
Mejores Prácticas para crear una campaña de Audio Digital efectiva
Mon, 09/12/2016 - 17:09
Mobile rompió la horizontarquía
Mon, 09/05/2016 - 15:01
MMA Announces 2016 EMEA Smarties™ Awards Shortlist
Mon, 09/05/2016 - 15:01
MMA Announces 2016 UK Smarties™ Awards Shortlist
Mon, 08/22/2016 - 13:51
Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America/ AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS
Wed, 08/17/2016 - 11:48
MMA Announces 2016 Global Smarties™ Awards Shortlist
Wed, 08/17/2016 - 11:24
Mobile: Mexico #1 screen when making purchases /Mobile: la pantalla #1 en México a la hora de preparar las compras
Mon, 08/15/2016 - 05:48
World Mobile Congress 2016: how to make business with China, for the 1st time/ World Mobile Congress 2016: cómo hacer negocios por primera vez en China
Thu, 08/11/2016 - 13:00
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual SM2 Innovation Summit
Fri, 07/22/2016 - 12:22
From the big screen to the small one | De la pantallota a la pantallita
Fri, 07/22/2016 - 12:09
5 Ways SMS Can Fuel User Growth and Crush Your Competition | 5 maneras en las que los SMS pueden potenciar el crecimiento de los usuarios y aplastar a la competencia
Fri, 07/22/2016 - 11:56
From users to buyers: a retention challenge for the ecommerce apps | De usuario a comprador: los desafíos de retención para las apps de ecommerce
Fri, 06/10/2016 - 10:21
Local retargeting: a new concept in digital marketing | Local retargeting: un nuevo concepto de marketing digital
Thu, 06/09/2016 - 19:08
The most expected format arrives to stay, mobile video ads | El formato más esperado llegó para quedarse, mobile video ads
Wed, 05/11/2016 - 18:13
Emojis En La Publicidad, Qué Están Haciendo Las Marcas? | Emojis In Advertising, What Are The Brands Doing?
Mon, 05/09/2016 - 07:00
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers And Agencies
Wed, 04/13/2016 - 12:54
Más allá de la conquista de las apps, marcas mobile friendly | Beyond the conquest of the apps, mobile friendly brands
Wed, 04/13/2016 - 12:52
Como generar usuarios de calidad en Apps | How to generate quality apps users
Wed, 04/13/2016 - 12:41
Manual de retargeting en español: todo lo que hay que saber sobre la reactivación de usuarios | Retargeting Manual in Spanish: all you need to know about user reengagement
Thu, 03/10/2016 - 17:51
SMS in México yet in good health | El SMS en México aún goza de buena salud
Thu, 03/10/2016 - 17:40
APPS 2015: trends revision UX/UI | APPS 2015: revisión de tendencias UX/UI
Thu, 03/03/2016 - 16:21
Mobile Marketing advice for SMES | CONSEJOS DE MARKETING MOBILE PARA LAS PYMES
Thu, 03/03/2016 - 11:28
What happens, happens in Barcelona | Todo lo que pasa, pasa en Barcelona
Mon, 02/22/2016 - 07:25
New Mobile Marketing E-Book Reveals How Major Brands Bridge Physical and Digital Worlds to Boost Engagement
Thu, 02/11/2016 - 13:25
What do we talk about when we talk about programmatic? | ¿De qué hablamos cuando hablamos de programmatic?
Thu, 02/11/2016 - 13:20
Real Time Performance in Mobile & Added Value | Performance Mobile en Real Time y Valor Agregado
Wed, 01/13/2016 - 17:07
Demystify: mobile users are not only millennials | Desmitificar: los usuarios móviles no son sólo Millennials
Wed, 01/06/2016 - 18:23
Todo lo que necesitás saber sobre backend | All you need to know regarding Backend
Mon, 12/21/2015 - 12:42
Tendencias Digitales 2016 | Digital Trends 2016
Mon, 12/21/2015 - 12:35
Consejos para hacer compras de navidad en el móvil SEGURAS | Tips for Christmas shopping in the mobile
Thu, 12/17/2015 - 10:58
MMA Issues Guidance Report on Mobile Native Advertising
Thu, 12/10/2015 - 11:43
Innovation in mobile | Innovación en mobile
Thu, 12/10/2015 - 11:38
MMA Forum Argentina | Se Celebró El Mma Forum Argentina 2015 #Mobiletransformation, El Espacio Para Pensar El Marketing Mobile Desde Adentro
Thu, 12/10/2015 - 11:32
The device world: from smartphones to wearables | El mundo de los dispositivos: de los smarthphones a los wearables
Thu, 12/03/2015 - 07:00
MMA: “The Human Connection and Purpose Driven Strategies are at the Forefront for Top Mobile Marketers”
Tue, 12/01/2015 - 10:35
MMA Appoints Five New Brand Leaders To The North American Board Of Directors
Tue, 11/24/2015 - 08:00
MMA Releases White Paper on the State of In-Store Beacon Technology
Mon, 11/23/2015 - 09:00
MMA Appoints Major Consumer Brands to Global Board of Directors
Fri, 10/30/2015 - 17:48
MMA presents FORUM MMA ARGENTINA 2015 | LA MMA presenta MMA FORUM ARGENTINA 2015
Fri, 10/30/2015 - 17:38
MMA appoints new Chairman | LA MMA DESIGNA NUEVO CHAIRMAN
Fri, 10/30/2015 - 17:30
Creativity, the main antidote for adblockers | La creatividad como principal antídoto contra los adblockers
Thu, 10/29/2015 - 18:23
Web Responsible vs Native Apps | Web Responsive vs Apps Nativas
Mon, 10/26/2015 - 19:03
Latin America Is Fastest-Growing Mobile Ad Market
Mon, 10/26/2015 - 18:32
Geolocalization Keypoints | Las Claves de la Geolocalización
Wed, 10/14/2015 - 19:10
Rich Media, High Impact In The Palm Of Your Hand | Rich Media, Alto Impacto Al Alcance De La Mano
Wed, 10/14/2015 - 11:34
MMA Updates Industry’s Progress on Location Data Accuracy in New Report
Mon, 09/28/2015 - 17:18
MMA Unveils 2015 Global Smarties Winners Celebrating Exceptional Campaigns in Mobile Marketing
Mon, 09/14/2015 - 11:24
Smartphones, the new 1st screen | Smartphones, la nueva 1ra pantalla
Fri, 09/11/2015 - 07:00
MMA Welcomes 37 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers
Thu, 08/27/2015 - 07:00
MMA Unveils Programmatic Navigator and Releases New Report on Native Advertising Effectiveness
Thu, 08/20/2015 - 13:03
MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing
Thu, 08/20/2015 - 04:00
MMA EMEA 2015 Smarties Shortlist Unveils The Best In Mobile Marketing
Thu, 08/13/2015 - 23:45
The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China
Thu, 08/13/2015 - 23:45
MMA发布与可口可乐合作的最新SMoX报告
Tue, 07/28/2015 - 11:10
The MMA Argentina and IAB Present Map Of The Ecosystem Of Digital Mobile Advertising - Argentina 2015 | MAPA DEL ECOSISTEMA DE LA PUBLICIDAD DIGITAL EN MÓVILES DE ARGENTINA 2015
Mon, 07/27/2015 - 19:08
The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Short List
Tue, 07/21/2015 - 03:30
MMA Announces Jury Panel for its Smarties™ 2015 EMEA and UK Awards
Thu, 07/16/2015 - 17:45
The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Judges Panel
Wed, 06/24/2015 - 12:56
PlaceIQ's Duncan McCall Named to Mobile Marketing Association's North American Board of Directors
Fri, 05/22/2015 - 17:56
MMA collaborated with Google in training #MomentoMóvil taught in Argentina, Chile and Peru | LA MOBILE MARKETING ASSOCIATION JUNTO A GOOGLE EN #MOMENTOMÓVIL
Thu, 05/14/2015 - 07:00
MMA Announces Jury and Redefined Categories for Global Smarties™ Awards
Mon, 04/27/2015 - 13:56
The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers
Thu, 04/09/2015 - 16:58
Using Location for Audience Targeting | SEGMENTACIÓN DE AUDIENCIAS BASADAS EN LA GEOLOCALIZACIÓN
Tue, 03/31/2015 - 07:00
MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers
Wed, 03/18/2015 - 13:01
The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T
Fri, 03/13/2015 - 10:42
The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T
Fri, 03/13/2015 - 02:13
Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study
Fri, 03/06/2015 - 11:12
Mobile Marketing Growth in Latin America | EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA
Thu, 02/26/2015 - 07:00
New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting
Mon, 02/09/2015 - 11:10
The Most Important Mobile Marketing Trends in 2015│El Programa de Educación de la MMA presenta las Tendencias más importantes del Marketing Móvil
Thu, 02/05/2015 - 07:00
MMA Announces New Chairman and Appointments to North American Board of Directors
Tue, 01/13/2015 - 08:30
MMA Appoints Two Industry Leaders to Key Membership Positions
Thu, 11/20/2014 - 09:48
MMA Announces Partnership with IAB Argentina │ ALIANZA ENTRE IAB ARGENTINA Y MMA
Mon, 10/13/2014 - 14:35
MMA Latam Announces A New Team in Argentina │ Nuevo equipo para la Mobile Marketing Association Latam
Wed, 10/01/2014 - 23:00
MMA Unveils 2014 Global Smarties™ Winners Honoring Exceptional Campaigns in Mobile Marketing
Tue, 09/30/2014 - 15:03
MMA Report Suggests Worldwide Mobile Ad Spend Could Reach $220 Billion
Mon, 09/29/2014 - 00:39
Big Mobile launches the next generation of high impact mobile ad formats.
Thu, 09/25/2014 - 07:00
MMA Launches First-Ever “Internet of Things” Incubation Council to Increase Education and Innovation Opportunities for Members
Wed, 09/03/2014 - 06:00
MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region
Mon, 08/25/2014 - 07:44
MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America
Fri, 08/15/2014 - 19:04
MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe
Tue, 08/12/2014 - 13:29
With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance
Tue, 08/05/2014 - 11:18
MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts
Wed, 07/30/2014 - 16:36
MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing
Fri, 07/11/2014 - 17:53
Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads
Tue, 07/08/2014 - 16:31
Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders
Tue, 07/01/2014 - 14:28
Mobile Marketing Association Creates MM25
Mon, 06/30/2014 - 15:12
MMA Announces New Appointments to UK Board of Directors
Tue, 06/24/2014 - 17:18
MMA Announces New Appointments to Global Board of Directors
Tue, 06/24/2014 - 13:17
MMA Announces New Appointments to APAC Board of Directors
Tue, 06/24/2014 - 13:13
MMA Announces New Appointments to EMEA Board of Directors
Tue, 06/24/2014 - 13:08
MMA Announces New Appointments to LATAM Board of Directors
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GLOBAL & NORTH AMERICA
Greg Stuart
Chief Executive Officer
MMA Global
[email protected]
M: +1 631 702 0682
ASIA PACIFIC
Sonya Madeira
Phone: +65 6221 8729
[email protected]
EUROPE, MIDDLE EAST, AFRICA
Chris Babayode
[email protected]
