July 15th, 2021, New York, New York: MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced the final agenda and speakers for its 11th annual CEO & CMO Summit. Highlighting this year’s summit is a keynote interview with Twitter CEO and Co-Founder, Jack Dorsey, and NBCUniversal’s Chairman, Global Advertising and Client Partnerships, Linda Yaccarino. The two will open the summit with a conversation on the current confluence of tech, humanity and philanthropy, and what’s driving innovation today.
To be held on July 19th and 20th, the 2021 MMA CEO & CMO Virtual Summit will provide a platform for marketers to hear a diverse group of C-level executives discuss how they are reimagining the customer experience, rethinking leadership styles to inspire today’s diverse and remote workforce and architecting the future of marketing. The summit will also feature the latest MMA’s MOSTT research on how marketing organizations can drive growth through organizational design, and host a panel of esteemed academics as they debate various growth frameworks as part of MMA’s Great Marketing Growth Debates.
“As the last year reshuffled marketing budgets, strategies and policies, the role of CMOs evolved dramatically. With those changes came new pressure and expectations that most marketers didn’t have the capabilities or resources to effectively meet on their own,” said MMA Global CEO Greg Stuart. “CMOs and CEOs will need to re-align and navigate through the unknowns and knowns of modern marketing together. This year’s summit is a great opportunity for those executives to hear from their peers across different industries and roles, and see how they have successfully progressed toward the future of marketing.”
The agenda and speakers can be found below. For more information about the sessions and to request an invitation, please visit our website.
Agenda for Monday, July 19th
Agenda for Tuesday July 20th
About the MMA:
Composed of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.