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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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SMARTIES Global Task Force
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SMARTIES Global Task Force
Rohit Dadwal
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
Dhiren Amin
Chief Customer Officer
Income Insurance APAC
Samer Akhter
Business Director
ArabyAds
Michelle Alfano
Senior Director, Digital Marketing
Ally Financial USA
Gurmej Bahia
SVP Global Marketing Strategy & International Marketing
Hilton Worldwide
Bruno Bertrand
Digital Commerce, Marketing Director
Estée Lauder Companies South Africa & Sub Sahara Africa
Dr. Ankoor Dasguupta
Chief Experience Officer
Garage Collective
Sevgi Gur
Chief Marketing Officer
Property Finder UAE
Nadeem Ibrahim
Head of Digital
UM KSA
Daniel Jäger
Head of Group Media
Deutsche Telekom
Nikhil Kumar
Chief Growth Officer
mediasmart
Vincent Maher
CEO / MMA SA Chair Emeritus
Broadbrand
Luisa Mazinter
Chief Growth Officer / MMA SA Chair Emeritus
Mesh.trade
Vishnu Mohan
Chairman, Avyan Holdings - Partner & Chief Executive Officer, DEPT
Didem Namver
Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye
Arun Neelakantan
MMA India Board Member; Executive Director, Customer Development
Hindustan Unilever Limited
Arvind R P
MMA India Board Member; Chief Business Officer
McDonald’s India
Sagren Pather
Executive Head: Platforms and Channel Management, Media
Standard Bank
Sindhuja Rai
Chief Client Officer, APMEA
WPP Media
Heather Roff
AVP Media
L’Oréal USA
Sameer Yadav
Director – Marketing, Vietnam
Mondelez Kinh Do
Yalkın Yel
Founder & CEO
Reklamania Creative
Michelle Yip
Consumer Marketing Director, APAC
Meta
