Samer is on a mission to drive the adoption of programmatic advertising in India and his goal is to reinvent the paradigm by making mobile advertising easy and effective for marketers. In his current role at mediasmart, Samer leads the overall business operations.  
 

Since his early entrepreneurial engagement, and multiple start-up experiences, Samer has grown up the ranks to drive growth across E-commerce, D2C services, media, platform, and SaaS businesses, handling both matured and emerging markets.

In 2020, Samer also featured in Impact Digital Power 100 Profiles, a prestigious list that honors top leaders who have contributed to India's thriving digital ecosystem.
 

Samer believes that being digitally young is the mantra to drive digital disruptions, and to do so, he engages in both - mentoring start-ups and interacting with the inquisitive minds at academia.