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Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
2024 Annual State of Attribution Marketer Benchmark Report
Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
Advertising and the Present Moment
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Board of Directors
Middle East and Africa
About
Board of Directors
Middle East and Africa
Middle East and Africa
Global
North America
Media & Data
Asia Pacific
Europe
Middle East and Africa
Latin America
MENA
Charbel Sarkis
Regional Business Lead MENA
Google
Dr. Tamer Eltoni
SVP Digital Adjacencies and Devices
e& UAE
Devrim Melek
SVP, Strategy
OSN UAE
Manan Gupta
Vice President Unilever, Beauty and Well-being, Middle East - Turkey
Unilever
Shayan Ahmed
Regional Media Manager
Reckitt
Elias Wakim
Managing Director
J Group
James Dutton
Chief Product Officer
UM
Jessica Moini
Commercial Director
InMobi
Ihab El Yaman
Co-founder and CEO
MEMOB
Yigit Atakan
Senior Partnerships Manager, MENAT
ADJUST
Samer Akhter
Business Director
ArabyAds
Aladdin Abukhalaf
Vice President, MENA
NABD
Laura Reynaud Esq., LL.M.
Associate Director, Legal, Middle East
Cognizant
Solange Ajouz
Principal Consultant - Sales & Marketing Enablement
Indevco Consultancy
Cengiz Coşkun
Managing Partner
Red C
Afşin Avcı
Founder
InFlow
Satheesh Kumar
Managing Director
ADScholars
Türkiye
Türkiye Executive Committee
Chair:
Didem Namver
Director, Digital Marketing Excellence & Consumer Loyalty Programs, PepsiCo Türkiye | Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye
Vice Chair:
Özge Bakırçalı
Director of Brand Management
Yapı Kredi Turkey
Vice Chair:
Ebru Üstün Utku
CMO
Lactalis Group
Vice Chair:
İnanç Dedebaş
CEO - Publicis Groupe Turkiye
Reklamcılar Derneği
Treasurer:
Emir Sanlı
Head of Sales
Tooplay-Goodroll
Özlem Sezgin
Partner
Baysal Sezgin Law Firm
Gürhan Çam
CEO
NEOHUB
Neşe Yazıcıoğlu Kavakçı
Agency Business Manager
Google
Erdem Tolon
Head of Research and Measurement Executive Committee and Media Measurement Council, Media Measurement Working Group Member
REPID
Melis Ertem
MMA MEA CEO
MMA Global
Erman Ünal
Co-Founder
Ad Venture
Eser Lapanta
Marketing Director
Unilever
Burçin Bıkmaz
Director, Retail Digital Solutions
Garanti BBVA
Türkiye Board Members
Uluç Selamet
Co-Founder
DataMoire
Emel Akman
Head of Digital
OMG Turkiye
Seçil Göker Aycan
Marketing and Service Design Group Head
Allianz
Serkan Tavşanoğlu
Head of Agencies and Ecosystem Partnerships
Meta
Elif Güçlü
Mediacom
Gözde Alemli
Country Manager Turkey
Appnext
Dalia Kittani
Managing Partner
4PLAY
Beste Yazman
General Manager
WellCrea
Begüm Aras Yoldaş
WAVEMAKER
Gözde Yılmaz
Head of Media
RB Health
Erman Ünal
Co-Founder
Ad Venture
Emre Fadıllıoğlu
Storyly
Pınar Tuğcu
Digital Platforms Senior Manager – Eurasia & Middle East
Coca Cola
Yalkın Yel
Founder / Ajans Başkanı
Reklamania Creative
Batu Şat
CEO
MALL IQ, INC.
Özlem Karşıyakalılar
Chief Business Strategy Officer
Ingage
Mehmet Karaduman
Head of Marketing
Mindshare
Orhan Beyazıt
Founder & CEO
Stay Influence
Ömer Can Kıvanç
Adsbot
Aykut Baştürk
IronSource
Başak Zerman
Regional Sales Lead, Turkey & Africa
Adjust
Sait Tunç Günbey
CEO
Cypien AI
Barış Aldanmaz
Head of Turkiye and Central and Southern Asia
TikTok
Zeynep Özenç Göçer
Founder & Company Director
adXclusive
Burak Aycan
Akportföy
Alper Cengiz
CCO
SEM
Mehmet Tüfekçi
Executive Marketing Director
Arçelik
Ahmet Başaran
Serial Entrepreneur, CEO
Netmera
Ayça Güçlüoğlu
Senior Media Manager
Eti
Engin Saydam
Head of Agency
Gravital
Özge Çakır Fidan
Managing Partner
Ting İstanbul
Emre Bibin
Senior Business Development Director
Eskimi
South Africa
Chair:
Vincent Maher
Former Group Executive Head of Digital & MMA SA Chair
MultiChoice Group
Vice Chair:
Bruno Bertrand
Marketing Director, Digital eCommerce
Estée Lauder Companies
Chair Emeritus:
Luisa Mazinter
Chief Growth Officer
Mesh.trade
Beyers Van De Merwe
Chief Marketing Officer
PEP
Dudu Mokholo
Former CMO
Samsung Africa (SCA)
Sizwe Mdladla
GM, Digital Marketing IMEA
Nandos
Lunga Ngcime
Media & Digital Hub Director Africa
Unilever
Heidi Brauer
Chief Marketing Officer /Brand Mama at large
Former CMO: Hollard & Kulula.com
Denvor Daniels
Senior Manager | Mobile Advertising
MTN SA
Katherine Madley
VP Marketing
Massmart
Yaron Assabi
Chair MMA South Africa
CEO, DSG Media
Andrew Kramer
CEO
HEED
Audrey Naidoo
Head Digital Marketing
ABSA
Adrian Naidoo
Managing Director
Mindshare South Africa
Sagren Pather
Executive Head: Platforms and Channel Management, Media
Standard Bank
Daniel Courtenay
CEO
MaxAxion
Raymond Buckle
CEO
Silverstone Solutions
Rick Joubert
CEO
Yonder Media
Kate Kitz
CEO
Mindshare South Africa
Odette Van Wyk
ENITAN DENLOYE
REGIONAL DIRECTOR | SUB-SAHARAN AFRICA
META