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The Great Debates - the Role of the Chief Digital Officer

Is the CDO Role More Important Than Ever?

POSSIBLE - Embrace the Impossible

April 17-19, 2023 | Miami Beach, Florida
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The Evolving Role of the Chief Digital Officer

Based on a year-long collaboration between MMA Global, the University of Oxford and the Saïd Business School

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A summary of the industry's best thinking on advertising in times of crisis
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Events

The Great Debates - Marketing Growth Frameworks
- Overview
- Growth Frameworks
- Benchmark Study
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INNOVATE Brasil 2021
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- Venue
INNOVATE LATAM 2021
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Annual Members Meeting 2022
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- Agenda
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CEO & CMO Summit 2023
- Overview
- Agenda
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- Attendees
- Partners
- Venue
- Request Invite
CEO & CMO Summit Vietnam 2022
- Overview
- Agenda
- Speakers
- Advisory Board
- Attendees
- Partners
CX Unplugged Virtual 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
DATA Unplugged India Series - 2nd Edition
- Overview
- Agenda
- Speakers
- Partners
- Venue
DATT Unplugged 2022
- Overview
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- Attendees
- Partners
- Venue
- Think Tank
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Germany Berlin Meet-up
- Overview
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- Venue
Germany Hamburg Meet-up
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
Germany South Africa Meet-up 2023
- Overview
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- Venue
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IMPACT Argentina 2022 Virtual
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IMPACT Argentina 2023
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IMPACT Brasil 2022
- Overview
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- Attendees
- Partners
- Venue
- Register
IMPACT Brasil 2023
- Overview
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- Speakers
- Attendees
- Partners
- Venue
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IMPACT India 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- VAUX Podcast
- Video Sessions
- Media Coverage
IMPACT Indonesia 2022
- Overview
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- Partners
- Venue
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IMPACT MENA + SMARTIES UNPLUGGED 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
IMPACT South Africa 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
IMPACT South Africa 2023
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
IMPACT Vietnam 2022
- Overview
- Agenda
- Speakers
- Advisory Board
- Attendees
- Partners
- Smarties Gala
INNOVATE Argentina 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
- Register
INNOVATE Brasil 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
- Register
Impact Berlin 2023
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
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Impact London 2022
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- Venue
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Impact London 2023
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- Venue
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Impact México 2022
- Overview
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- Speakers
- Attendees
- Partners
- Venue
- Register
Impact TURKEY 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
Innovate Mexico 2023
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
- Register
Kickoff Latam 2022
- Overview
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- Venue
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MATT Unplugged Virtual 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
MENA Breakfast Briefing
- Overview
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- Speakers
- Attendees
- Partners
- Venue
- Register
MENA Data Maturity Map Launch
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
MENA KSA Briefing
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
MENA Meet up #3
- Overview
- Agenda
- Speakers
- Attendees
- Partners
MMA Conectades Brasil 2022
- Overview
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MMA Germany Berlin Meet-up 2023
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
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MMA Smarties Brasil Ceremony 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
MMA x CDP Certification: E-Commerce Marketing Strategies
- Overview
- What You'll Learn
- Course Modules
- Agenda
- Participants
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MMAs Great Chief Digital Officer Debates
- Overview
- Webinars
- Reports
- Stay Connected
- MMA CDO Board
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Martech Vietnam 2022
- Overview
- Agenda
- Speakers
- Advisory Board
- Partners
- Martech Council
- Venue
- Private Roundtable
Modern Marketing Talk 2022
- Overview
- Agenda
- Speakers
- Attendees
- Partners
- Venue
- Register
Possible - Embrace the Impossible
- Overview
- Attendees
- Venue
- Join the Mailing List
- Partnership Opportunities
Premexco - MMA Networking Party, Dmexco
- Overview
- Agenda
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- Partners
- Venue
SMARTIES Awards Gala 2022
- Overview
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SMARTIES Awards Submission Panel
- Overview
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- Partners
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SMARTIES Awards Submission Webinar
- Overview
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- Partners
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SMARTIES Innovation & Creativity Days 2023
- Overview
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- Venue
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SMARTIES Innovation & Creativity Days 2023
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- Venue
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SMARTIES Unplugged South Africa Virtual 2022
- Overview
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- Attendees
- Partners
Smarties Showcase and Story Telling
- Overview
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- Venue
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Turkey Meet-up 2023
- Overview
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- Venue
- Register
Agenda
Agenda
Speakers
Speakers
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CEO & CMO Summit 2022
- Overview
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- Venue
- In-Person Protocols
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Partners
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Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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