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State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
State of AI in Digital transformation - MMA's CDO Benchmarking Study
Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
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Events

The Great Debates - Marketing Growth Frameworks
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Agency Day Vietnam 2023
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Ambassador
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Breakfast Briefing South Africa 2023
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CEO & CMO Summit Vietnam 2023
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CMO & CEO Summit 2023
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CMO & CEO Summit 2024
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Connect Vietnam 2023
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DATA Unplugged India Series - 2nd Edition
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DATA Unplugged India Series - 3rd Edition
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Digital Commerce Dialogues | Decoding ONDC
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Forum Indonesia
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Forum Vietnam
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Germany Berlin Meet-up
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Germany Hamburg Meet-up 2023
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Germany Hamburg Meet-up
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Germany Munich Meet-up 2023
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Half Time Argentina 2023
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IMPACT Argentina 2023
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IMPACT Brasil 2023
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IMPACT India 2023
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IMPACT South Africa 2023
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IMPACT Vietnam 2023
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Impact Berlin 2023
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Impact Indonesia 2023
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Impact México 2023
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Influencer Marketing Evolution
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Innovate Argentina 2023
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Innovate Brasil 2023
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Innovate Mexico 2023
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Innovate Vietnam 2023
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Jobfair Vietnam 2023
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Kickoff Argentina 2023
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Kickoff Brasil 2023
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Kickoff México 2023
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MENA - Members Meet Up
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MENA Breakfast Briefing
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MENA Breakfast Briefing
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MENA Data Maturity Map Launch
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MENA KSA Briefing
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MMA Germany Berlin Meet-up 2023
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MMA Half Time Brasil 2023
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MMA x CDP Certification: E-Commerce Frameworks
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MMA x CDP Certification: E-Commerce Marketing Strategies
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MMA x CDP Certification: Media Execution
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MMAs Great Chief Digital Officer Debates
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Member Meet | India
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Modern Marketing Talk 2023
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Possible - Embrace the Impossible
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Premexco - MMA Networking Party, Dmexco
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Ramadan Insights 2023
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SA Smarties Next & Gala Awards
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SMARTIES Awards Gala 2023
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SMARTIES Innovation & Creativity Days 2023
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SMARTIES Innovation & Creativity Days 2023
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SMARTIES NEXT! CONFERENCE RIYADH - CREATIVITY REDEFINED
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SMARTIES Unplugged India
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Smarties APAC Ceremony 2023
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Smarties Brasil Ceremony 2023
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Smarties EMEA
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Smarties Hispanic LATAM Ceremony 2023
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Smarties India Ceremony 2023
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Smarties Indonesia Ceremony 2023
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Smarties Vietnam Ceremony 2023
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Talk Hub Vietnam 2023
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The Great Debates: Marketing Organization
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Turkey Meet-up 2023
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Türkiye SMARTIES AWARDS Ceremony
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x CDP Certification: Customer Experience Design and Technologies
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x CDP Certification: Data Visualization & Storytelling
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x CDP Certification: Digital Creatives for Performance Marketing
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x CDP Certification: Digital Marketing Analytics
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x CDP Certification: Digital Marketing Frameworks
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x CDP Certification: Digital Media Planning & SEO Foundations
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x CDP Certification: E-Commerce Growth Strategies
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x CDP Certification: E-Commerce Marketing
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x CDP Certification: E-Commerce Operations
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x CDP Certification: E-Commerce, CRM, & Digital Measurement Foundations
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x CDP Certification: Email, Mobile, & Social Media Marketing Foundations
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x CDP Certification: First-Party Data Strategy and Analysis
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x CDP Certification: MEDIA PLANNING
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x CDP Certification: MarTech Fundamentals Part 1
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x CDP Certification: MarTech Fundamentals Part 2
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x CDP Certification: Performance Marketing
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x CDP Certification: Search Engine Optimization
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x CDP Certification: Social Media Execution
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x CDP Certification: Social Media Planning
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x CDP Certification: Technologies and Automation for Marketing
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Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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