Agenda | MMA Global

Agenda

Wednesday, October 19, 2022

18:30 – 18:35

Welcoming Remarks

MMA Germany Chair
MMA Germany
MMA Germany, Country Director
MMA

18:35 : 19:05

Connecting gaming and music in a joint Gen Z project by JAXON and Sony Music

Chief Product Officer
Upday for Samsung
Vice President Sony Music Partnerships GSA
Sony Music Entertainment
Sony Music Entertainment
Senior Team Manager Digital Marketing
McDonald's

19:05 – 19:20

Live Music Performance - Graham Candy

Singer - Songwriter and Actor
.

19:20 – 19:50

Marketing for young target groups - how to win them

Chief Content Officer
Mobilegroove
Chief Product Officer
Upday for Samsung
Chief Out of Home Officer
WallDecaux
Vice President Marketing & Communications Germany, Austria and Switzerland
Mastercard

19:55 – 20:30

New Ways of Brand Performance in Games, Esports & Music

In this session Jan Michel Jarre will talk to Lars Düysen about how the music industry has changed, how he manages to stay innovative and creative over the decades, and how his upcoming album ‘OXYMORE’ and the related VR project “OXYVILLE” pushes the future of music to a new level.

Vice President Sony Music Partnerships GSA
Sony Music Entertainment
Electronic Music Composer and Performer

20:30 – 22:30

DJ Performance & Networking Party

Our Partners