Mark Wächter is a marketer with many years professional and leadership experience in the areas of Consumer Goods, Internet, and Mobile Communications. In May 2005 he founded MWC.mobi, a worldwide active management consultancy focusing on Mobile Strategy Development that has a long track record serving clients in over 30 countries across four continents. In addition to his position on the board of the MMA Germany, Mark is a member of the MMA Board of Directors in EMEA and serves as head of Section Mobile within the BVDW (the German Association of the Digital Economy). He is the co-founder of MobileMonday and chairs the advisory board of Germany's first Master’s Degree Program in Mobile Marketing at Leipzig School of Media. Mark is a Mobile Aficionado since the very beginning and became a globally well respected Mobile Media Evangelist and Strategist aka ‘Mr. Mobile’, acting as advisor and mentor on many Mobile Initiatives. In December 2015 SpringerGabler published his book MOBILE STRATEGY.