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Best Practices

CX / Customer Experience
Data

Winning with DATA - The CXO's Handbook

Consumer experience is changing rapidly and expectations are evolving, with consumers now expecting a personalized experience across every brand and channel. To adapt to this environment, organizations need to focus on acquiring consumer data and developing a robust and privacy-respecting data strategy. The power of consumer data has given rise to a multibillion-dollar industry that touches all organizations in the world.

Released: 
March, 2023
Education Section: 
Best Practices, Guidelines
Region: 
APAC, India
Audio/Voice

Audio Playbook: The Essential Guide to Voice and Audio Marketing

Voice technologies are now becoming an integral part of our lives-be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next level.

Released: 
February, 2023
Education Section: 
Best Practices, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Consumer Engagement
Content Marketing
Creator Economy
Customer Lifecycle
Shopper Marketing
Social Media

MMA Indonesia Modern Marketing Reckoner 2022: Unveilling Modern Marketers' Guide to Leveraging Data & MarTech

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2022
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global
Data
Privacy

Data Protection & Personalisation in a Privacy-First World: A marketer's guide on future-proofing data

The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.

Released: 
August, 2022
Education Section: 
Best Practices, Guidelines, Perspectives
Region: 
APAC, India, Global
Data

The Modern Marketers Guide to Leveraging Data & MarTech

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

Released: 
May, 2022
Education Section: 
Best Practices, Guidelines, Perspectives
Region: 
APAC, India, Global
Brand Safety
Data

MMR 2022: Building Winning Marketing Organisations

MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Released: 
May, 2022
Education Section: 
Best Practices, Perspectives
Region: 
APAC, India, Global
Consumer Engagement
Data
Programmatic
Shopper Marketing
Social Media

Report On The Contribution of Advertising to Turkish Economy

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
Global
Keywords: 
2021, report, advertising, economy
Consumer Engagement
Data
Programmatic
Social Media

Vietnam Martech Report

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Best Practices, Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, report, martech, 2021
Brand Safety

India Brand Safety Report 2021

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Released: 
October, 2021
Education Section: 
Best Practices, Guidelines, Perspectives
Region: 
APAC, India, Global
Apps
Attribution
Brand Safety
Consumer Engagement
Content Marketing
Creative Effectiveness
Data
Fraud
Games
Location
Messaging
Privacy
Programmatic
Social Media
Video
Audio/Voice

2021 Modern Marketing Reckoner Indonesia

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Education Section: 
Best Practices, Educational Documents, Trends Reports
Region: 
APAC, Indonesia
Data

Modern Marketers E-Guide to MarTech Maturity

The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Released: 
September, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Perspectives, Research
Region: 
APAC, India
Consumer Engagement
Customer Lifecycle
Shopper Marketing

Decoding Consumer Behaviour - Winning the 2021 Festive Season

Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Released: 
September, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global
Consumer Engagement
Shopper Marketing

Modern Marketers Guide to Connected Consumer Journeys 2021

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
September, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Perspectives, Research
Region: 
APAC, India, Global
Members Only
MTA
ROI

Movable Middles Growth Framework (MMGF): Marketer Implementation Playbook

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

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To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
File Size: 
8.5 MB
Education Section: 
Best Practices, Educational Documents, Guidelines, Research
Region: 
Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
EMEA, United Kingdom, Global
AI
Consumer Engagement
Data
Location
Programmatic
Shopper Marketing

The MMA Indonesia MarTech Report 2021

As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices that will help them accelerate business growth. 

In line with MMA’s mission to continuously enlighten, empower and enable marketers to shape the future of modern marketing, we have developed the MMA Indonesia MarTech Report 2021. It includes valuable insights into Indonesia’s MarTech landscape, delving into topics such as advertising and promotion, content and experience, and commerce and sales.

Released: 
June, 2021
File Size: 
18.7MB
Education Section: 
Best Practices, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia
Data

Modern Marketers Guide to MarTech Maturity

The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.

It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.

What makes this MarTech Playbook unique:

Released: 
May, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Perspectives
Region: 
APAC, India
Attribution
MTA

The Journey to Achieve MTA Success: Establishing Data Readiness

Released: 
April, 2021
File Size: 
3.2 MB
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Global
Members Only
Attribution
MTA

MTA Tactical Success Guide

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Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Released: 
April, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Audio/Voice

The Voice Playbook 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released: 
April, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global
Attribution
Data
MTA

MMA MTA DataMap

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Released: 
April, 2021
Education Section: 
Best Practices, Guidelines
Marketing Organization

The Future of Modern Marketing Part 3

Released: 
December, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Research
Region: 
EMEA

Movable Middles Growth Framework: Profitable Growth by Targeting Consumers in the Movable Middle

In this joint project between MMA Global and Neustar, we used return on ad spend (ROAS), a widely used measure of marketing success, to develop an innovative framework to help brands target a new group of consumers: the ‘movable middles.’

Read the Press Release: 
Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%
Released: 
January, 2021
File Size: 
4.8
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
Global

Jared Schrieber - The Great Debate Slides

Released: 
December, 2020
Education Section: 
Best Practices, Educational Documents, Perspectives, Research
Region: 
Global
Members Only
Attribution
MTA
ROI

Outcomes-Based Marketing 2.0 (OBM2): MATT Member Session

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
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To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
November, 2020
Education Section: 
Best Practices, Perspectives, Research, Trends Reports
Region: 
Global