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Best Practices

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The state of the industry: 2020 Mobile Marketing in EMEA

Members Only
Read the Press Release: 
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Release Date: 
July, 2020
Category: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Topics: 
best practices

Advertising and The Present Moment

Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Release Date: 
June, 2020
Category: 
Best Practices, Educational Documents, Guidelines, Trends Reports
Topics: 
2020 Predictions

MMA EMEA SMARTIES 2020 EFFECTIVE ENTRY INSIGHTS

Release Date: 
April, 2020
Category: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Topics: 
Smarties Trends
From A Blink to A Heartbeat

From A Blink to A Heartbeat - MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Release Date: 
September, 2019
Category: 
Best Practices, Creative Effectiveness, Educational Documents
Topics: 
Mobile Video

MMA Mobile Yearbook Latam 2018

Release Date: 
December, 2018
Category: 
Guidelines, Benchmark Studies, Perspectives, Best Practices, Educational Documents

UC Ads: How to Build Up A Closer Relationship Between New Products and Consumers

How to Build Up A Closer Relationship Between New Products and Consumers: 4 Essential Approaches in Go-To-Market Plans

Release Date: 
December, 2018
Category: 
Best Practices, Educational Documents
Topics: 
customer engagement, Mobile Strategy Planning

MMA Mobile Report Colombia

Release Date: 
December, 2018
Category: 
Guidelines, Best Practices, Educational Documents

MMA Mobile Report Brazil

Release Date: 
December, 2018
Category: 
Guidelines, Best Practices, Educational Documents

MMA Mobile Report Argentina

Release Date: 
December, 2018
Category: 
Guidelines, Best Practices, Educational Documents

Whitepaper - Cannes Creative Effectiveness & Innovation Insights

Release Date: 
December, 2018
Category: 
Best Practices, Creative Effectiveness, Educational Documents, Guidelines, Perspectives

Checking In: Use Cases for Location Data Beyond Geo-fencing

Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Release Date: 
December, 2018
Category: 
Guidelines, Definitions, Perspectives, Best Practices, Educational Documents

MTA Tactical Success Guide

Members Only

The Mobile Marketing Association’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Release Date: 
July, 2018
Category: 
Guidelines, Best Practices
Mobile Trends 2018

Mobile Trends 2018

In this document, the Mobile Marketing Association intends to dissect the main trends that will drive mobile marketing in 2018. Here, you’ll have access to insights, analysis, opinions and projections from some of the great players in the industry, who will discuss the benefits and challenges of topics such as Augmented Reality, Blockchain, Artificial Intelligence, Mobile Payments, Location-Based Services, Multi-Touch Attribution and Transparent Use of Data.

Release Date: 
April, 2018
File Size: 
758 KB
Category: 
Best Practices, Guidelines, Trends Reports
Mobile World Congress

Mobile World Congress - Welcome to the Age of Hyperconnectivity

The Mobile World Congress (MWC) has proclaimed this year marks the start of a new era. One in which connectivity will reign, ensuring instantaneous access to contents, people, and “things” via smart devices. We hope you like the insights we brought back as the MWC proves that mobile technology is blood, fuel, and connector for all businesses we know and for the new ones to be created in the next few years.​

Release Date: 
April, 2018
File Size: 
11.9 MB
Category: 
Guidelines, Best Practices

MMA Mobile Yearbook Latam 2017

Members Only
The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Release Date: 
January, 2018
Category: 
Guidelines, Best Practices

MTA Data Strategy Guide

Members Only

Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Release Date: 
September, 2017
Category: 
Best Practices, Guidelines

MMA MTA DataMap

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Release Date: 
September, 2017
Category: 
Guidelines, Best Practices

Fintechs: Inside the mobile revolution of the finance sector

Members Only
Our mission as the main global association that represents the mobile industry is to spread knowledge and provide a wealth of resources to the content market to promote its business and professionals. For this, the Fintech topic is more than necessary. It is essential to understand where the mobile industry is heading in order to create an effective platform to connect people and companies. In this Playbook, the second of 2017, we dive into the revolution of the companies that simplified the finance services and focused on solutions that
Release Date: 
July, 2017
Category: 
Guidelines, Definitions, Best Practices, Educational Documents

Location Based Advertising Measurement Guidelines

Release Date: 
March, 2017
File Size: 
510 KB
Category: 
Guidelines, Best Practices, Educational Documents

The Impact of Mobile Signals on the Consumer Journey: A Report By Mobile Marketing Association & RadiumOne

A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
  • What the top mobile signals are for branding, by vertical.
  • What signals marketers are employing, based on KPIs.
  • How the purchase funnel really works. (Hint: It’s not a funnel.)
  • What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
Release Date: 
March, 2017
File Size: 
1.1 MB
Category: 
Guidelines, Best Practices