The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.
Voicing their needs and opinions, the report brings forth the strategic recommendations of industry experts from AdTech and MarTech giants such as Google, Meta, AppsFlyer, Dentsu and Accenture. The report also offers tips and tricks on how to accelerate brand growth and delivery performance without compromising the privacy concerns of consumers.