In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic imperative. At MMA Global, we are committed to facilitating in-depth discussions on the granular integration of AI into marketing practices. The 'MMA State of AI in Marketing' report for Indonesia signifies the initiation of a comprehensive journey, emphasizing global initiatives localized to explore critical areas where AI has proven effective.

Key Findings:

In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving innovation and reshaping the landscape of consumer engagement. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm becomes not just essential but transformative.

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.

Three key highlights from this quarter’s report:

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.