Perspectives | MMA
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The MMA Measurement Committee in Vietnam, joined by 18 different companies in the Vietnamese Advertising Industry, aims to eliminate confusion and reduce friction in the marketplace, by creating more transparency and developing measurement standards and best practices for the Vietnamese market. For that purpose, MMA Measurement Committee wishes to uncover the current unmet needs of stakeholders in the industry regarding advertising measurement, in order to determine the most pressing concerns that would require immediate tackling by the committee.

Release Date: 
April, 2020
File Size: 
1.58 Mb
2019 Indonesia Mobile Ecosystem Report

The Mobile Marketing Association (MMA) Indonesia, released the inaugural Indonesia Mobile Ecosystem Report 2019, following the successful launch of the Mobile Ecosystem Report published in Vietnam and India. 
 

Release Date: 
December, 2019
File Size: 
8.81MB
  • Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.
  • The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.
  • Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.
Release Date: 
December, 2019
Topics: 
Case studies about Danone, Patrón, Swarovski and more will change how you employ location data
Release Date: 
December, 2018