Customer Lifecycle | MMA Global

Customer Lifecycle

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
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Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey's 2022 consumer survey revealed.


The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni- marketing growth strategy is no longer an option but a necessity for marketers striving for success.


The Moveable Middle Consumer: A Playbook for Uni- Marketing Growth has been meticulously crafted by industry experts to guide marketers through the complexities and opportunities in contemporary consumer journeys.


Enhance your chances for success significantly with this Uni-Marketing Growth Playbook - to connect, understand and thrive in the modern marketing landscape.

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La plataforma global de medios omnicanal lanza un conjunto de soluciones que incluye Teads Conversions, una innovadora propuesta para la parte baja del funnel, Teads Data Suite impulsada por Inteligencia Contextual y Teads IA Creative Lab

This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.

Three key highlights from this quarter’s report:

Released: 
June, 2023
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After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.

MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.

Released: 
February, 2023
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The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
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3.89MB
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Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2022
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Technology transformation has been enabled by Vietnamese’s highly adaptable digital consumers, who are becoming enthusiastic about these technologies. By the end of 2020, the number of internet users in areas outside metros hit 91% and for the first time ever surpassed TV in both penetration and time spend.

Released: 
October, 2021
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Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Released: 
September, 2021
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