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Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.

Released: 
October, 2024
File Size: 
8.06MB
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The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.

Released: 
July, 2024
File Size: 
9.29MB
Region: 
State of AI in Marketing in Vietnam

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

Released: 
June, 2024
File Size: 
8.06MB
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Television audiences are evolving and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, Connected TV (CTV) penetration reached an all-time high, with 88% of households having at least one CTV device. But even with CTV penetration, brands are underutilizing CTV as an advertising channel, missing a wealth of opportunity, data, and targeting capabilities to reach audiences.

Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.

Access the Flash to learn more about:

  • The growth of connected TV and streaming video
  • Opportunities and considerations for scaling connected TV ads
  • Why CTV ads measurement requires a commercial view

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In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.

Released: 
April, 2024
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As the dawn of a New Year unfolds, founders and entrepreneurs find themselves at the precipice of innovation and evolution. The landscape of marketing is ever shifting, evolving, demanding a keen eye for emerging trends and a proactive approach to stay ahead of the curve.

In the realm of performance and content marketing, the winds of change are blowing strong, and as the founder of a dynamic enterprise, it is imperative to not only ride these winds but also harness their power for unprecedented success.

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Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2023
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The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

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The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
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