MMA Press Release | MMA

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

Thumbnail: 

State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

Undefined
News Type: 

MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability

Thumbnail: 

The Brand Safety & Suitability Strategy Guide will provide critical guidance for marketers on how to establish an in-house capability to navigate brand safety and suitability issues.

Undefined
News Type: 

MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

Thumbnail: 

London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.

The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.

Undefined
News Type: 

MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands

Thumbnail: 

The association’s Boards now include over three dozen CMOs from companies — including Bose, Calvin Klein and McDonald’s — to help move the association forward in taking on the biggest problems in marketing

New York, NY, November 16th — MMA, the global trade group architecting the future of marketing, today announced several important additions to its North America Board, including the CMOs of McDonald’s, Calvin Klein, AmeriSave Mortgage Corporation, Brunswick Corporation and Bose, as well as the CEO of Celtra and others.

Undefined
News Type: 

Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards

Thumbnail: 

Ally Financial and Mediacom’s Animal Crossing wins Best in Show for SMARTIES X and Ad Council, Brady, and McKinney’s “End Family Fire - No Extra Life” Campaign wins North America Best in Show

“The work submitted this year represented an abundance of ingenuity, empathy and innovation, demonstrating how brands have reimagined how to best engage today’s consumers” according to Greg Stuart, CEO of MMA Global

Undefined
News Type: 

MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021

Thumbnail: 

The association’s Global Board now features over 20 CMOs from the world’s top companies — including AT&T, Best Buy and Salesforce — to assist in its mission of confronting and resolving the most complex challenges for marketers

Undefined
News Type: 

MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

Thumbnail: 

Are you keeping pace with your competition?

NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.

Undefined
News Type: 

Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer

Thumbnail: 

The Influential Marketer and Industry Leader is One of Many Upcoming Talent and Board Additions as Part of a Broader Effort to Further Power MMA’s Mission to “Architect the Future of Marketing”

Lou Paskalis, former Senior Vice President, Customer Engagement and Media Investment at Bank of America, has joined MMA Global as President and Chief Operating Officer, reporting to CEO Greg Stuart.

Undefined
News Type: