MMA Press Release | MMA

TEADS NOW CONNECTS ADVERTISERS TO 88 PERCENT OF GEN Z AND MILLENNIAL CONSUMERS ACCORDING TO COMSCORE

Thumbnail: 

NEW YORK - February 20, 2020-- Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. 

Undefined
News Type: 

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Thumbnail: 

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Dubai – December 17, 2019 – Celebrating the teams and talent who are leveraging the power of mobile and emerging technologies to create innovative campaigns that drive business impact, the Mobile Marketing Association (MMA) MENA today announced the shortlist for the Smarties MENA Awards Programme.

Undefined
Content Tags: 
News Type: 

Industry Marketing Leaders from Ford, L’Oreal, Carbon, Northwestern Mutual, Monster, Petco, SmileDirectClub, Spotify, Teads and UM-Universal McCann Appointed to the MMA North America Board of Directors

Thumbnail: 

Norm De Greve, CMO, CVS Health Corporation Assumes Role as Chair

NEW YORK (November 19, 2019) — As the only global industry-wide marketing and media trade group, today the MMA announced the appointment of 14 new industry leaders including marketers, technology enablers, media companies and agencies to the North America Board. Also, in keeping with the board’s marketer-led commitment, Norm De Greve, CMO, CVS Health Corporation takes the helm as Chair.

Undefined
News Type: 

Mindshare China is the Big Winner of 11 Awards at the MMA 2019 Smarties X and North America Awards Honoring Effective Mobile Marketing Campaigns

Thumbnail: 

SMARTIES X Best in Show Awarded to Gud and Wunderman Thompson Brasil for “Rescue Dogz” and Pizza Pizza and Media Experts for “Blazing into Late-Night” wins North America Best in Show

Spotify, Mindshare, WundermanThompson Brasil, KFC and PepsiCo Receive Industry Awards

Undefined
News Type: 

MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging

Thumbnail: 

Supports the Roll-Out of Next Generation Messaging or SMS Services in Android Environments

Undefined
News Type: 

Llega a la Argentina el MMA Innovate, una cumbre exclusiva para altos mandos del marketing

Thumbnail: 

Dirigida a CMO´s y profesionales con nivel de dirección, la jornada organizada por la Mobile Marketing Association en Buenos Aires contará con la presencia de prestigiosos disertantes.

El MMA Innovate Buenos Aires 2019 es un evento para asociados a MMA y directivos de la industria marketing y la publicidad que, a partir de las disertaciones de reconocidos expertos, invita a reflexionar sobre el futuro de la actividad en un mundo hiperconectado por dispositivos móviles. El encuentro se realizará el próximo 16 de octubre en el Park Hyatt de 9 a 13 horas.

Undefined
News Type: 

MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future

Thumbnail: 

Reinforces MMA’s Industry Leadership as the only Trade Group to Provide Actionable and Technical Guidance on how Advertisers can Improve Marketing Productivity and Maximize the Impact of their Media Mix

NEW YORK (October 18, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.

Undefined
News Type: 

MMA Adds Leading Marketers to Asia Pacific Board of Directors

Thumbnail: 

Experienced board members to help businesses in the region shape the future of marketing with mobile

SINGAPORE, 15 October 2019 – The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today announced the appointments of ten new board members to its Asia Pacific Board of Directors. Coming from diverse backgrounds and industries, the board members will help MMA advance the future of marketing in Asia Pacific through mobile.

Undefined
News Type: 

MMA Appoints New Marketing Leaders to Global Board of Directors, Solidifying Worldwide Role in Driving the Future of Marketing

Thumbnail: 

Diverse Board of Marketing, Media and Technology Leaders Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good

Undefined
News Type: