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MMA Press Release

State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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November 19, 2020

It’s business as usual as entries pour in, including for the Business Unusual category that honours campaigns that ran as a result of the pandemic

 

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BERLIN, 30 November 2023 – MMA Germany, part of MMA Global, announced today the winners of the highly-anticipated inaugural SMARTIES Germany Awards, a fierce competition that spotlights the outstanding marketing campaigns driving growth across the DACH region.

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SINGAPORE, April 28, 2023 /PRNewswire/ -- MMA Global Asia Pacific, a not-for-profit marketing trade body, today began welcoming entries for the 2023 SMARTIES™ Awards in Asia Pacific, encouraging outstanding, accomplished brands, agencies, and marketers in the region's marketing ecosystem to submit their best work. This year, SMARTIES™ is also expanding into two new dynamic, future-forward markets: The Philippines and Thailand.

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SMARTIES X Global Best in Show Awarded to La Société Protectrice des Animaux and Havas Play’s “Adopt a Mod” and Subway, Dentsu, and Carat’s “Subway Eat Fresh Refresh” Campaign wins North America Best in Show

Miami – April 19, 2023:

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  • A total of  81 category awards and 9 industry awards were given a ceremony in Singapore 
  • Best in show /Grand Prix  shared by Heineken Silver’s The eKoin and Cadbury Celebrations' Shah Rukh Khan My Ad
  • Mondelez International, Inc. and Cadbury Celebrations win the Advertiser and Brand of the Year
  • Big winners of the night included, Unilever, McDonalds, Yum China, Mindshare, Wavemaker India, Publicis Groupe Vietnam, Grab & Rephrase.ai
  • All winners to receive an NFT award
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ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, Kingdom of Saudi Arabia to accelerate growth

The global ad-tech company aims to cater to the rising demands fueled by extensive digital disruption in the region.

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The association’s Boards now include over four dozen CMOs from companies — including Campbell’s, Bose, CVS, Samsung, Paramount+, McDonald’s, and many others — to help move the association forward in taking on the biggest problems in marketing. Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell is also appointed as Vice Chair.

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The association’s Global Board boasts an impressive line-up with over 25 CMOs from some of the most important brands, such as AT&T, Walmart, General Motors, Roblox, Salesforce, Heineken, Kraken, and others to lead collective efforts to rethink and address marketing's toughest questions.

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