MMA Press Release | MMA

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

Thumbnail: 

State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

Undefined
News Type: 

MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

Thumbnail: 

July 15th, 2021, New York, New York: MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced the final agenda and speakers for its 11th annual CEO & CMO Summit. Highlighting this year’s summit is a keynote interview with Twitter CEO and Co-Founder, Jack Dorsey, and NBCUniversal’s Chairman, Global Advertising and Client Partnerships, Linda Yaccarino. The two will open the summit with a conversation on the current confluence of tech, humanity and philanthropy, and what’s driving innovation today.

Undefined
News Type: 

MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

Thumbnail: 

Unilever and GlaxoSmithKline Take Top Honors

New York – June 10, 2021MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

Undefined
News Type: 

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Thumbnail: 

Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

Undefined
Member Mention: 
News Type: 

Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

Thumbnail: 

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges 

MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations.

Undefined
News Type: 

MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models

Thumbnail: 

Marc Speichert, global Chief Digital Officer at GSK Consumer Healthcare, will chair the board; inaugural project partners with Oxford University and General Assembly to define role of CDO 

Undefined
News Type: 

MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors

Submitter's Company: 
MMA
Thumbnail: 

CMOs from Akbank, Camelot, L’Oreal, Nomad Foods, Samsung, Stada, TSB, and senior executives from Adjust, RB, SAS, Snap, The Trade Desk and Tik Tok, join the MMA EMEA Board

 

English
News Type: