MMA Press Release | MMA Global

MMA Press Release

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

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State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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MMA Global, Under the Leadership of Industry Leader Amit Shah as Board Chair, Grows North America Board with 18 Industry Leaders as New Board Members

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The association’s Boards now include over four dozen CMOs from companies — including Campbell’s, Bose, CVS, Samsung, Paramount+, McDonald’s, and many others — to help move the association forward in taking on the biggest problems in marketing. Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell is also appointed as Vice Chair.

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MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny as Board Chair, and Welcomes 17 Marketing Industry Leaders as New Board Members

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The association’s Global Board boasts an impressive line-up with over 25 CMOs from some of the most important brands, such as AT&T, Walmart, General Motors, Roblox, Salesforce, Heineken, Kraken, and others to lead collective efforts to rethink and address marketing's toughest questions.

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MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability

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The Brand Safety & Suitability Strategy Guide will provide critical guidance for marketers on how to establish an in-house capability to navigate brand safety and suitability issues.

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MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

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London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.

The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.

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MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands

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The association’s Boards now include over three dozen CMOs from companies — including Bose, Calvin Klein and McDonald’s — to help move the association forward in taking on the biggest problems in marketing

New York, NY, November 16th — MMA, the global trade group architecting the future of marketing, today announced several important additions to its North America Board, including the CMOs of McDonald’s, Calvin Klein, AmeriSave Mortgage Corporation, Brunswick Corporation and Bose, as well as the CEO of Celtra and others.

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