MMA Press Release | MMA

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

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State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

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Are you keeping pace with your competition?

NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.

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Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer

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The Influential Marketer and Industry Leader is One of Many Upcoming Talent and Board Additions as Part of a Broader Effort to Further Power MMA’s Mission to “Architect the Future of Marketing”

Lou Paskalis, former Senior Vice President, Customer Engagement and Media Investment at Bank of America, has joined MMA Global as President and Chief Operating Officer, reporting to CEO Greg Stuart.

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MMA Announces 2021 SMARTIES X and North America Shortlist

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Modern Marketing Leaders Compete for Prestigious Awards Honoring Innovation, Creativity and Success

New York – September 30, 2021 – Celebrating the talented teams who are leveraging the power of modern marketing to create innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2021 SMARTIES X and North America Awards.

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MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

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July 15th, 2021, New York, New York: MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced the final agenda and speakers for its 11th annual CEO & CMO Summit. Highlighting this year’s summit is a keynote interview with Twitter CEO and Co-Founder, Jack Dorsey, and NBCUniversal’s Chairman, Global Advertising and Client Partnerships, Linda Yaccarino. The two will open the summit with a conversation on the current confluence of tech, humanity and philanthropy, and what’s driving innovation today.

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MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

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Unilever and GlaxoSmithKline Take Top Honors

New York – June 10, 2021MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

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Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

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Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

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Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

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MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges 

MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations.

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