MMA Press Release | Page 6 | MMA Global

MMA Press Release

MMA Launches the Future of Mobile Fraud Council to help Marketers Stay Ahead of Fraudulent Practices

Thumbnail: 

Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it.

New York – [Dec 21, 2018] - As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led “Future of Mobile Fraud Council”.

Undefined
News Type: 

MMA 2018 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

Thumbnail: 

Global “Best in Show” Awarded to Reclame Aqui and Grey Brasil’s “Corruption Detector” and Lifebuoy and PHD China’s “24 Hour Doctor” and North America “Best in Show” Awarded to Colgate and Red Fuse Communications “Colgate E1: The Connected Toothbrush”

NBCUniversal, Mindshare, Google RCS and McDonald’s Receive Industry Awards

Undefined
News Type: 

Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Thumbnail: 

Research from OpenX, the Mobile Marketing Association and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience

LOS ANGELES — July 26, 2018 — OpenX, the world’s leading independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences.

Undefined
News Type: 

MMA Launches SAVE, a Marketer Led Brand Safety Council to Ensure Safeguards for Brands in all Marketing Environments

Thumbnail: 

Bank of America Marketing Executive to Chair Industry Council which currently includes over 20 Major Global Advertisers – Beam Suntory, General Motors, Marriott International, Samsung, Unilever and more

Undefined
News Type: 

Mobile Marketing Association Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Enabling Technology Providers Driving the Most Impact Through Mobile on the SMARTIES™ Business Impact Index.

Thumbnail: 

UNILEVER AND NIKE TAKES TOP HONORS

Undefined
News Type: