Newly Launched SMARTIES X Program is the World’s First Marketing Award Recognizing InnovationNike, Chipotle, Coca-Cola, McDonald’s Pepsi all make shortlist
New York – September 27, 2019 – Celebrating the teams and talent who are leveraging the power of mobile and emerging technologies to create innovative campaigns that drive business impact, the Mobile Marketing Association (MMA) today announced the shortlist for the 2019 SMARTIES X and SMARTIES North America Awards Programs.
Launched for the first time in 2019, SMARTIES X is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and technology providers. Game changing for careers, SMARTIES X will recognize the individuals and teams who are pioneering marketing transformation and architecting the future of marketing by leveraging mobile at the heart of the relationship between brands and their consumers.
The North America Regional SMARTIES Awards Program celebrates the best of the best mobile marketing campaigns in North America and will be judged on strategy, creativity, execution with 40% of the score focused on results.
Selected from hundreds of submissions across more than 20 countries, the shortlisted campaigns were evaluated by the SMARTIES Screening Council of over 100 of the best marketing minds at leading brands, agencies and technology enablers across the globe. These entries will now undergo review by the MMA’s independent jury, which is comprised of senior brand and agency professionals and led by jury chairperson Sherrill Kaplan, Head of Marketing & Sales, Zipcar.
“The shortlist represents the most interesting and innovative work pushing the boundaries of mobile marketing,” said Kaplan. “Now, as a jury, we are tasked with the exciting yet difficult task to select winning campaigns not only for its innovation and creativity, but also for its ability to deliver tangible and quantifiable results for brands.”
“I am excited to hear the jury discuss and debate the shortlist as there is an interesting mix of old and new mobile techniques combined in compelling and creative ways,” said Sheryl Daija, Chief Strategy Officer, MMA. “They will be focused on selecting those campaigns that represent the highest levels of innovation creating impact around the world as well as the standout campaigns from North America.”
The shortlist and the final selected winners will be honored this year at the 2019 SMARTIES Awards Celebration of Talent on Wednesday, November 6 at City Market Social House, Los Angeles, CA, coinciding with the opening day of INNOVATE, the 2-day MMA flagship conference. To purchase individual tickets to attend the awards show, click here. For more information about Innovate and to register, visit https://www.mmaglobal.com/innovate2019#register.
The shortlist for the 2019 MMA SMARTIES X and North America Awards includes:
SMARTIES X : Categories span across technology, media and marketing objectives and all campaigns have the X Factor, distinguishing these campaigns as amongst the most innovative and forward thinking leaders in the marketing industry today
Lead Generation / Direct Response / Conversions
Product / Services Launch
Relationship Building / CRM
Social Impact / Not For Profit
Cross Mobile Integration
Mobile Gaming, Gamification & E-Sports
Location Based Services or Targeting
Mobile Payments / Commerce
Paramount Pictures: Dora and the Lost City of Gold and LIghtbox OOH Video Network for "Pack Your Adventure with Dora"
360 Degree Video
The Internet of Things - Products in the Market
SMARTIES NORTH AMERICA: Categories span across technology, media and marketing objectives.
About the MMA:
Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Adobe, Ahold Delhaize, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Calvin Klein, Campbell’s, Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Estee Lauder, Facebook, Ford, Foursquare, General Motors Company, Google, Hilton Worldwide, IBM Watson, Jumpshot, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Monster, NBCU, OpenMarket, OpenX, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, RetailMeNot, Salesforce, Samsung, Shire, SITO Mobile, Snap Inc., SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect, Vibes, Walmart, Waze, Yieldmo, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.
Greg StuartCEOMMA Global[email protected]+1 631 702 0682
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