MMA Innovate 2019 | Mobile Marketing Association

Imagining the Future of Marketing in a Mobile Connected World

Here comes tomorrow, the epicenter of which is mobile – closer, personalized, powerful. This is about to further explode with the spread of 5G, AI, and other emerging technologies. Mix in a growing generation of screenagers and mobile obsessed consumers, and you have a once-in-an-era transformation in the way brands and their customers interact.

For marketers this means adapting to marketing in a mobile connected world – creating customer experiences that matter and are meaningful.

The connected consumer generation defines how we need to transform, change and deliver relevancy – they are creating a movement that transcends the marketing channel. A movement of new values, beliefs and self-understanding about their role and influence on the communication process. Now we must act and fulfill on these consumer expectations by creating our own global movement of pioneering dynamic thought leadership that sustainably turns vision into reality!

At INNOVATE we are bringing together marketing thought leaders, tech experts, researchers, creatives, whose work is designed to benefit tomorrow’s consumers and their changing mindset. A brand alone has the power to change but only together can we create a movement with endurable impact.

The time to innovate is now and INNOVATE is where we tell these stories of change. Join the movement to #ShapeTheFuture of Marketing.


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