As Head of Client Analytics, Grant leads a team of data enthusiasts in providing insightful analysis of holistic campaign performance and providing business value assessments for Kochava clients. Grant’s perception and knowledge of consumer behavior has made him an industry expert on mobile ad fraud. He has made major contributions to the anti-fraud algorithms that power the company’s fraud prevention suite. In 2018, Grant and his team helped break a major news story about an ad fraud scheme.
Prior to joining Kochava, Grant was the head of retail analytics at Oracle Data Cloud where he worked with over 1,500 retail directors, VPs, CMOs and agencies to develop individualized test-and-learn strategies. He is known for his mantra, “Your data speaks volumes if you know how to listen.”