Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
MM25 Marketer Peer Group
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
The Great Debates - the Role of the Chief Digital Officer
Is the CDO Role More Important Than Ever?
POSSIBLE - Embrace the Impossible
April 17-19, 2023 | Miami Beach, Florida
POSSIBLE
The Great CDO Debates
CEO & CMO Summit
Marketing Growth Debate
Brand Safety Strategy
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
MENA
South Africa
Turkey
United Kingdom
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
The Evolving Role of the Chief Digital Officer
Based on a year-long collaboration between MMA Global, the University of Oxford and the Saïd Business School
Advertising and the Present Moment
A summary of the industry's best thinking on advertising in times of crisis
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
MATT - Marketing Attribution
MOSTT - Marketing Organization
SAVE - Brand Safety
DATT - Data in Marketing
Join MMA
Membership Application
Member Directory
Categories & Dues
Member Testimonials
Research & Insights
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Documents
Attribution is Hard: Is MTA Worth the Effort?
Documents
Attribution is Hard: Is MTA Worth the Effort?
Attribution is Hard: Is MTA Worth the Effort?
Released:
November, 2021
Education Section:
Research
Region:
Global
MTA
MMA Members, log in to download now.
Company Email Address
*
Enter your e-mail address or username.
Don’t have a login?
Check if your company is an MMA member
.
Password
*
Forgot your password?
ul7
To prevent automated spam submissions leave this field empty.
