Attribution is Hard: Is MTA Worth the Effort?

Related Content

Document

Jun 4, 2024
State of Attribution 2024 - 8th Annual Marketer Benchmark Report

Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
Document

Jun 13, 2024
Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
Document

Dec 5, 2025
From Campaigns to Business Value: How AI Will Transform Marketing

There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
Document

Nov 21, 2025
2025 SMARTIES Philippines, Insights by Toluna
Document

Nov 19, 2025
2024 SMARTIES X Global, Insights by Toluna
Document

Nov 19, 2025
2025 SMARTIES APAC, Insights by Toluna
Document

Nov 19, 2025
MMA Modern Marketing Reckoner 2025 Industry Report Indonesia

The Modern Marketing Reckoner 2025 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
Document

Nov 21, 2025
2025 SMARTIES Thailand, Insights by Toluna
Document

Jun 27, 2024
From ‘Power On’ to ‘Power Off’: Understanding the Streaming TV Experience
Document

Jun 14, 2024
The State of Creative Process in Marketing

We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision…
Document

Jun 5, 2024
Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign…
Document

Jun 5, 2024
MMA Indonesia Brand Safety & MarTech Report 2024

Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, …

Attribution is Hard: Is MTA Worth the Effort?

Related Content

Document

State of Attribution 2024 - 8th Annual Marketer Benchmark Report

Document

Debunking the Short and Long-Term Myth of Marketing

Document

From Campaigns to Business Value: How AI Will Transform Marketing

Document

2025 SMARTIES Philippines, Insights by Toluna

Document

2024 SMARTIES X Global, Insights by Toluna

Document

2025 SMARTIES APAC, Insights by Toluna

Document

MMA Modern Marketing Reckoner 2025 Industry Report Indonesia

Document

2025 SMARTIES Thailand, Insights by Toluna

Document

From ‘Power On’ to ‘Power Off’: Understanding the Streaming TV Experience

Document

The State of Creative Process in Marketing

Document

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

Document

MMA Indonesia Brand Safety & MarTech Report 2024

Get News from the Alliance

Who We Are

What We Do

How to Engage

More

Join the Alliance