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State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
State of AI in Digital transformation - MMA's CDO Benchmarking Study
Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
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Attribution is Hard: Is MTA Worth the Effort?
Documents
Attribution is Hard: Is MTA Worth the Effort?
Attribution is Hard: Is MTA Worth the Effort?
Released:
November, 2021
Education Section:
Research
Region:
Global
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