As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for an executive-level exploration of this pivotal shift. While vendors promise full autonomy, less than 1% of enterprises are successfully deploying AI agents today. This webinar cuts through the hype to provide practical guidance on responsible implementation.

Alec Foster, RAIL’s lead and MMA’s Responsible AI Lead, will decode:

Understanding the Current State

• Separating vendor promises from technical reality
• The three phases of marketing AI evolution: from copilots to autonomous teams
• Real case studies showing what’s actually possible today (including Klarna’s $10M savings)
• Key limitations and risks to consider

Implementation Strategy & Governance

• Phased deployment approach starting with internal, low-risk use cases
• Critical evaluation frameworks for vendor selection and risk assessment
• Essential governance controls and oversight mechanisms
• Why traditional ML governance frameworks aren’t sufficient for autonomous agents

Preparing Your Organization

• Required changes to team structure and roles
• New skill requirements for managing AI agents
• Change management and training considerations
• Balancing cost savings with ethical considerations

Who Should Attend: CMOs, Marketing Technology Leaders, Digital Transformation Executives, and Marketing Operations Leaders who need to:

• Evaluate AI agent vendor claims
• Build responsible implementation roadmaps
• Establish proper governance controls
• Manage organizational change

This session will provide actionable frameworks and practical guidance to help your organization navigate AI agents while avoiding common pitfalls. Get the insights you need to move forward confidently and responsibly.