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Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
2024 Annual State of Attribution Marketer Benchmark Report
Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
Advertising and the Present Moment
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Executive Committee
Chair:
Andrea Brimmer
Chief Marketing and Public Relations Officer
Ally Financial
At Large:
Tariq Hassan
Chief Marketing and Customer Experience Officer
McDonald's
At Large:
Remi Kent
Chief Marketing Officer
Progressive
At Large:
Andrea Zaretsky
Chief Marketing Officer
Morgan Stanley Wealth Management and E*TRADE
At Large:
Jon Suarez-Davis
Chief Commercial Officer
super{set}
At Large:
Jonathan Beamer
Former Chief Marketing Officer
AmeriSave Mortgage Corporation
Chair Emeritus:
Linda Lee
Former Chief Marketing Officer, US Meals & Beverages
Campbell
Chair Emeritus:
Amit Shah
Founder & CEO
Instalily.ai
Chair Emeritus:
Jack Philbin
Co-Founder & CEO
Vibes
MMA:
Greg Stuart
CEO
MMA Global
Board of Directors
Kofi Amoo-Gottfried
CMO
DoorDash
Melanie Babcock
Vice President, Integrated Media
The Home Depot
Lauren Beckstedt
Chief Marketing Officer
Brunswick Corporation
Michelle Crossan-Matos
CMO
Ulta Beauty
Domenic DiMeglio
EVP, CMO - Head of Marketing & Data
Paramount Streaming
Jeff Gerstel
Chief Marketing Officer
B&H Photo
Diana Haussling
Vice President - General Manager Consumer Experience & Growth
Colgate-Palmolive
Tammy Henault
CMO
NBA Properties, Inc.
Scott Kelly
Director Global Digital Marketing
Ford
Luke Kigel
VP Digital Marketing & Customer Experience
Kimberly-Clark
Tracy-Ann Lim
Chief Media Officer
JPMorgan Chase Bank
Stephanie Sherman
Chief Marketing Officer
DraftKings
Brent Bouldin
Former VP of Marketing, Media & Customer Acquisition
Choice Hotels International
Chris Crayner
Chief Digital and Technology Officer
Universal Destinations & Experiences
Sami Hassanyeh
Chief Digital Officer
AARP
Kevin Frisch
Former VP Marketing
Intuit
Hernan Tabah
SVP, Chief Digital & Technology Officer
Beam Suntory
Tony Weisman
Former Chief Marketing Officer
Dunkin'
Jeremy Arditi
Co-Chief Executive Officer
Teads
Jed Dederick
CRO
The Trade Desk
Kerel Cooper
CMO
GumGum
Paul Donato
Chief Research Officer
The ARF
Andrew Essex
Senior Managing Partner
TCS
Heather Freeland
Chief Brand Officer
Adobe
Patrick Harris
President, Americas & Partnerships
Snap Inc
Chris Jones
Interim CEO
Amperity
James Kreckler
SVP, Digital Media Sales
NBCU
Alia Lamborghini
SVP, Head of US Client Sales and Strategy
Yahoo
Ryan Mayward
SVP, Sales
Walmart Connect
Miha Mikek
CEO
Celtra
Sean Muller
Founder & CEO
iSpot.tv
Mike Nazzaro
CEO
Claritas
Cathy Oh
CMO, TV & Mobile Experiences and Advertising, North America Division
Samsung Ads
Abhay Parasnis
CEO
Typeface.ai
Monique Pintarelli
Head of the Americas
X
Brian Quinn
President & GM
AppsFlyer
Matt Ramerman
President
Sinch for Marketing
Stephanie Redish Hofmann
Managing Director
Google
Kristina Shepard
VP, Global Advertising Sales & Partnerships
Roku
Jim Squires
EVP, Business Marketing & Growth
Reddit
Lauren Wiener
Managing Director & Partner
BCG
Luke Kallis
Former VP, Sales Americas
Snap Inc.
Duncan McCall
Former CEO & Co-Founder
PlaceIQ
Jean-Philippe Maheu
Former VP, Global Twitter Client Solutions
Twitter