Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on architecting the future of marketing, which is increasingly spearheaded by mobile. Over the past 7+ years, Greg has transformed the once-bankrupt association, attracting major marketers and media/tech company leaders to lock arms and advance the marketing industry.
Greg and team have tripled the organization’s revenues, energized its 800+ member companies globally, and there are now nearly 60 MMA team members in 15 countries. His Board includes CMO’s from Marriott, Uber, Dunkin Brands, Walmart, Samsung, Chobani, and dozen and half others, plus senior execs from Facebook, Google, Twitter, SNAP and more.
Greg is a long-standing marketing industry thought-leader on the future of marketing that is either mobile dominant or influenced by mobile’s new connected dynamics. Two of his three decades in marketing have focused purely on digital and emerging technology. He has served as CMO, CRO in addition to CEO at companies across the media landscape such as Y&R, Sony Online Ventures, Cars.com and Flycast Ad Network (IPO’d 1999) and more. He also turned around and built the Interactive Advertising Bureau (IAB), the trade group for interactive advertising. There are IABs in more than three dozen countries. Also, in the last ten years, Greg has invested in and advised CEOs of two dozen venture-backed businesses, which have now transacted for well over $2.5 billion.
In addition to being a sought-after international speaker (Jakarta to London to Buenos Aires to Shanghai) and a member of the National Speakers Association, Greg is the co-author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” alongside Jay-Z and Chad Hurley (YouTube) and he is a regular contributor to leading publications for his views on the future of marketing.