Simon Whitcombe, VP, Global Business Group, North America leads Meta’s sales organization in the United States and Canada. His teams of marketing experts work with the largest and most influential advertisers and agencies in North America. His organization lives at the forefront of innovation, who take a consultative approach to drive growth and performance across Facebook, Instagram, Messenger, WhatsApp, and Marketplace.

Since joining Meta in 2012, Simon has held several leadership sales positions within the company, including overseeing verticals such as Gaming, Ecomm, Entertainment, Travel, Auto, Financial Services, Technology industries, as well as the Amazon companies.

Prior to Meta, Simon was a founding member of IGN Entertainment before spending time as SVP of Games at Future US and VP of Games at CBS Interactive.

Simon has extensive experience and a deep understanding of the digital ads ecosystem. One of his superpowers is simplifying complex technical concepts and recommendations that help companies increase their profitable growth. He helps brands form long lasting connections with their customers, beginning with delightful and seamless discovery experiences.