Linda Lee | MMA Global
Linda Lee
Chief Marketing Officer, Meals & Beverages
Campbell Soup Co

Linda Lee was appointed Chief Marketing Officer in December 2019.

 

Linda has full marketing and brand responsibility, along with P&L accountability, for Campbell’s U.S. retail Meals & Beverages division. Among her responsibilities, a priority is building a culture that unleashes the full potential of each brand, thus creating demand by leveraging consumer-driven insights, new media channels, and an agile marketing and innovation approach.

 

Previously, Linda held Chief Marketing Officer roles at Stonyfield Farm and Chef Cut’s Real Jerky. Her experience also includes a decade at Mondelēz, where she led the integration of the U.S. and Canadian savory cracker businesses, launched Good Thins, drove a total business turnaround for Triscuit crackers, and led the gum category launch in China. Earlier in her career, she spent a combined 10 years at General Mills in consumer insights and at Procter & Gamble in product development.

 

Linda earned her B.S. degree in Chemical Engineering from Cornell University. She is a member of the MMA North America Board of Directors. She is a self-described avid podcast learner, pragmatic optimist, and Peloton junkie.