MMA MTA DataMap
A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.
Specifically, it shows:
- How aggregate data can be tied back to unified user IDs
- The components of linkable marketing
- How first, second and third-party data flows into creating audience segments