Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.
For marketers, mobile connects their brands and businesses with consumers in a personal way that no other media can. It’s because of this connection that mobile marketing, when used strategically and creatively, delivers such a good return. This prowess is what the SMARTIES Awards honours; excellent use of mobile marketing that positively and significantly impacts business results.
In this guide we showcase the very best in South African mobile marketing, and share how to enter your work for the 2019 awards. The case studies – winners of the 2018 SMARTIES Awards - are exceptional examples of what can be achieved through this truly unique medium. We urge you to take the time to review them carefully to glean insights into mobile marketing best practice.
The Mobile Marketing Association’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.
In this document, the Mobile Marketing Association intends to dissect the main trends that will drive mobile marketing in 2018. Here, you’ll have access to insights, analysis, opinions and projections from some of the great players in the industry, who will discuss the benefits and challenges of topics such as Augmented Reality, Blockchain, Artificial Intelligence, Mobile Payments, Location-Based Services, Multi-Touch Attribution and Transparent Use of Data.
The Mobile World Congress (MWC) has proclaimed this year marks the start of a new era. One in which connectivity will reign, ensuring instantaneous access to contents, people, and “things” via smart devices.
We hope you like the insights we brought back as the MWC proves that mobile technology is blood, fuel, and connector for all businesses we know and for the new ones to be created in the next few years.